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business unit 1
why do businesses exist?
business exist to add value
They provide employment allow people to earn income so they can purchase goods and services
business unit 1
why would someone start their own business?
> to make profit
possibility of financial rewards
> be their own boss
business unit 1
what do businesses need to do to survive?
> make a profit
or
> break even
business unit 1
what aims does a business have
> exellent customer service
> good image and reputation
> develop new products ahead of competitors
business unit 1
whats a mission of a business?
its the overall purpose or main corporate aims
business unit 1
whats a mission statement?
its a written description of these aims
business unit 1
what will corporate objectives depend on?
they will depend on the size of the business
business unit 1
whats the difference between corporate and functional objectives?
corporate objectives are about the goals of the business as a whole where as functional objectives are more detailed and are more specific to each department
business unit 1
why would a business set objectives?
> to ensure everyone is working towards the same goal
> working towards an objective can be motivating for employees
business unit 1
objectives should be SMART
> specific
> measurable
> agreed
> realistic
> timely
business unit 1
state the different types of objectives a business may have
> profit objectives
become profitable
set functional objectives to minimise costs or to increase sales
> growth objectives
revenue market share expanding
> cashflow objectives
improve cashflow
to make sure they always have money to mae payments that are due
business unit 1
what are ethical objectives based on
on moral principles about how business treat people and the environment
example-- principles of fair trade and minimising environmental damage
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