15. the marketing mix: promotion at University of Birmingham

Flashcards and summaries for 15. the marketing mix: promotion at the University of Birmingham

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Study with flashcards and summaries for the course 15. the marketing mix: promotion at the University of Birmingham

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types of sale promotion (8) 

Exemplary flashcards for 15. the marketing mix: promotion at the University of Birmingham on StudySmarter:

define target audience 

Exemplary flashcards for 15. the marketing mix: promotion at the University of Birmingham on StudySmarter:

aims of promotion (6) 

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Exemplary flashcards for 15. the marketing mix: promotion at the University of Birmingham on StudySmarter:

define advertising 

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define informative advertising 

Exemplary flashcards for 15. the marketing mix: promotion at the University of Birmingham on StudySmarter:

define persuasive advertising 

Exemplary flashcards for 15. the marketing mix: promotion at the University of Birmingham on StudySmarter:

advertising process (5) 

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Exemplary flashcards for 15. the marketing mix: promotion at the University of Birmingham on StudySmarter:

define sales promotion 

Exemplary flashcards for 15. the marketing mix: promotion at the University of Birmingham on StudySmarter:

types of advertising media (8) 

Exemplary flashcards for 15. the marketing mix: promotion at the University of Birmingham on StudySmarter:

define promotion 

Exemplary flashcards for 15. the marketing mix: promotion at the University of Birmingham on StudySmarter:

advantages of sales promotion (5) 

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ways to promote products (2) 

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Exemplary flashcards for 15. the marketing mix: promotion at the University of Birmingham on StudySmarter:

15. the marketing mix: promotion

types of sale promotion (8) 

  • after-sales service 
  • gifts 
  • buy one, get one free (BOGOF) 
  • price reductions
  • competitions 
  • point-of-sale displays and demonstrations 
  • free samples 
  • product placement

15. the marketing mix: promotion

define target audience 

the target audience refers to people who are potential buyers of a product or service 

15. the marketing mix: promotion

aims of promotion (6) 

  • to introduce new products on the market 
  • to compete with competitor's products 
  • to improve company's image 
  • to increase sales 
  • to create a brand image 
  • to inform people about particular issues, often used by the government 

15. the marketing mix: promotion

define advertising 

advertising is the attempt to influence the buying behaviour of customers with a persuasive selling message about products and services 

15. the marketing mix: promotion

define informative advertising 

informative advertising is when the emphasis of advertising or sales promotion is to give full information about the product 

15. the marketing mix: promotion

define persuasive advertising 

persuasive advertising is advertising or promotion which is trying to persuade the consumer that they really need the product and should buy it 

15. the marketing mix: promotion

advertising process (5) 

  • set objectives 
  • decide the advertising budget 
  • create an advertising campaign
  • select the media to use 
  • evaluate the effectiveness of the campaign 

15. the marketing mix: promotion

define sales promotion 

sales promotion are incentives such as personal offers or special deals aimed at consumers to achieve short-term increases in sales 

15. the marketing mix: promotion

types of advertising media (8) 

  • television 
  • radio 
  • newspaper 
  • magazines 
  • posters / billboards 
  • cinema, dvd and blu-ray discs 
  • leaflets 
  • internet 

15. the marketing mix: promotion

define promotion 

promotion is where marketing activities aim to raise customer awareness of a product or brand, generating sales and helping create brand loyalty 

15. the marketing mix: promotion

advantages of sales promotion (5) 

  • it can promote sales at times in the year when sales are traditionally low 
  • it encourages new customers to try an existing product 
  • it encourages customers to try a new product 
  • it encourages existing customers to buy a product more often or in greater quantities which increases consumer loyalty 
  • it encourages customers to buy your product instead of a competing brand  

15. the marketing mix: promotion

ways to promote products (2) 

  • advertisements 
  • sales promotion 

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