14. the marketing mix: price at University of Birmingham

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distribution channel three disadvantages (5) 

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distribution channel four disadvantages (1) 

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define agent 

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define mail order 

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define internet / e-commerce 

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distribution channel two disadvantages (2) 

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define distribution channel
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distribution channel three advantages (5) 

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types of distribution channels (4)

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distribution channel one advantages (4)

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distribution channel one disadvantages (3)
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distribution channel two advantages (2) 

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14. the marketing mix: price

distribution channel three disadvantages (5) 

  • may be more expensive for small shops to buy from wholesaler, than straight from the manufacturer 
  • wholesaler may not have the full range of products to sell 
  • takes longer for fresh produce to reach the shops, so they may not be as good as quality 
  • wholesaler may be a long way from the small shops 
  • the consumer price is often higher than direct selling as both the wholesaler and retailer have to cover costs and make a profit 

14. the marketing mix: price

distribution channel four disadvantages (1) 

  • the producer has less control over the way the product is sold to customers 

14. the marketing mix: price

define agent 

an agent is an independent person or business that is appointed to deal with the sales and distribution of a product or a range of products 

14. the marketing mix: price

define mail order 

mail orders are when customers look through a catalogue or magazine and order through post orders, telephone or the internet 

14. the marketing mix: price

define internet / e-commerce 

internet / e-commerce are distribution methods, consumers view the goods on the business's website, they can order on the internet, telephone or mail 

14. the marketing mix: price

distribution channel two disadvantages (2) 

  • no direct control with customers 
  • the price is often higher than direct selling as the retailer has to cover its cost and make a profit 

14. the marketing mix: price

define distribution channel
a distribution channel is the means by which a product is passed from a business to the customers 

14. the marketing mix: price

distribution channel three advantages (5) 

  • wholesaler saves storage space for small retailer and reduces storage costs 
  • small retailers can purchase fresh products in small quantities from the wholesaler because they have a relatively short shelf life before they deteriorate 
  • wholesaler may give credit to retail customers so they can take the goods instantly and pay at a later date 
  • wholesaler may deliver to small retailer thus saving transport costs 
  • wholesaler can give advice to small retailer about what is selling well 

14. the marketing mix: price

types of distribution channels (4)
  • channel one - directly to customers 
  • channel two - using a retailer as the only intermediary 
  • channel three - using a wholesaler and retailer as intermediaries 
  • channel four - using an additional intermediary such as an agent 

14. the marketing mix: price

distribution channel one advantages (4)
  • it involves manufacturers selling their products directly to customers 
  • it is suitable for products which are sold straight from the business 
  • there is a lower price if sold directly to customers 
  • products can be sold by mail order catalogue or via the Internet 

14. the marketing mix: price

distribution channel one disadvantages (3)
  • consumers probably don't live near the factory and can't go there to buy the products 
  • this method may not be suitable for products which cant be easily sent by post 
  • it can be very expensive to send products by post and therefore it may not be cost effective 

14. the marketing mix: price

distribution channel two advantages (2) 

  • producer sells large quantity to retailer 
  • reduced distribution costs compared to selling directly to consumers 

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