10. marketing, competition and the customer at University of Birmingham

Flashcards and summaries for 10. marketing, competition and the customer at the University of Birmingham

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Study with flashcards and summaries for the course 10. marketing, competition and the customer at the University of Birmingham

Exemplary flashcards for 10. marketing, competition and the customer at the University of Birmingham on StudySmarter:

define market segment 

Exemplary flashcards for 10. marketing, competition and the customer at the University of Birmingham on StudySmarter:

define customer 

Exemplary flashcards for 10. marketing, competition and the customer at the University of Birmingham on StudySmarter:

define promotion section 
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Exemplary flashcards for 10. marketing, competition and the customer at the University of Birmingham on StudySmarter:

the roles of marketing (5)

Exemplary flashcards for 10. marketing, competition and the customer at the University of Birmingham on StudySmarter:

define mass market 

Exemplary flashcards for 10. marketing, competition and the customer at the University of Birmingham on StudySmarter:

disadvantages of mass markets (3)

Exemplary flashcards for 10. marketing, competition and the customer at the University of Birmingham on StudySmarter:

define niche market 
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Exemplary flashcards for 10. marketing, competition and the customer at the University of Birmingham on StudySmarter:

sections of the marketing department (5)

Exemplary flashcards for 10. marketing, competition and the customer at the University of Birmingham on StudySmarter:

define sales team 

Exemplary flashcards for 10. marketing, competition and the customer at the University of Birmingham on StudySmarter:

define export team 

Exemplary flashcards for 10. marketing, competition and the customer at the University of Birmingham on StudySmarter:

define market research section 
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Exemplary flashcards for 10. marketing, competition and the customer at the University of Birmingham on StudySmarter:

define marketing 

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Exemplary flashcards for 10. marketing, competition and the customer at the University of Birmingham on StudySmarter:

10. marketing, competition and the customer

define market segment 
market segment is an identifiable sub-group of a whole market in which consumers have similar characteristics or preferences 

10. marketing, competition and the customer

define customer 
a customer is a person, business or other organisations which buys goods and services from a business 

10. marketing, competition and the customer

define promotion section 
the promotion section deals with organising the advertising for products, it decides on types of promotion that will include campaigns 

10. marketing, competition and the customer

the roles of marketing (5)
  • identifying consumer needs and wants 
  • satisfying need and wants 
  • maintain customer loyalty 
  • build customer relationships to gain information about customers 
  • anticipate changes in customer needs 

10. marketing, competition and the customer

define mass market 
mass market is when there is a large number of sales and products 

10. marketing, competition and the customer

disadvantages of mass markets (3)
  • high levels of competition between businesses selling similar products 
  • high costs of advertising and promotion 
  • standardised products or services are produced and may not meet the specific needs of all customer or potential customers 

10. marketing, competition and the customer

define niche market 
a niche market is a small, usually specialised segment of a much larger market. 

10. marketing, competition and the customer

sections of the marketing department (5)
  • the sales team 
  • the market research section 
  • the promotion section 
  • distribution 
  • export team 

10. marketing, competition and the customer

define sales team 
the sales team is responsible for the sale of products

10. marketing, competition and the customer

define export team 
the export team is responsible for products which need to be exported 

10. marketing, competition and the customer

define market research section 
the market research section is responsible for finding out costumers needs, market changes and the impact of competitors actions. 

10. marketing, competition and the customer

define marketing 
marketing is identifying customers needs and wants and satisfying them profitably 

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