Persuasive Communication at University of Amsterdam

Flashcards and summaries for Persuasive Communication at the University of Amsterdam

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4.5 /5

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4.8 /5

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Exemplary flashcards for Persuasive Communication at the University of Amsterdam on StudySmarter:

- Campaigns should be designed with regard for audience characteristics, including capacity variables

Exemplary flashcards for Persuasive Communication at the University of Amsterdam on StudySmarter:

- The probability that the communication will evoke each of the twelve output steps is conditional upon the occurrence of all preceding steps

Exemplary flashcards for Persuasive Communication at the University of Amsterdam on StudySmarter:

Was interested in concepts such as truth and fairness, and in a form of justice which did not rely on trickery, manipulation or casuistry

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Exemplary flashcards for Persuasive Communication at the University of Amsterdam on StudySmarter:

An evaluating response to a person, a situation, a product, an idea or an organization

Exemplary flashcards for Persuasive Communication at the University of Amsterdam on StudySmarter:

Approached the process of persuasion from a scholarly perspective and so is generally regarded as the founder od argumentation studies

Exemplary flashcards for Persuasive Communication at the University of Amsterdam on StudySmarter:

Travelled from town to town to give lessons in rhetoric, paving the ay for subsequent developments in dialects and logic

Exemplary flashcards for Persuasive Communication at the University of Amsterdam on StudySmarter:

Describes the four essential steps an advertising message should trigger: 'Attention, Interest, Desire, Action (Satisfaction)' 

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Exemplary flashcards for Persuasive Communication at the University of Amsterdam on StudySmarter:

Determines the effectiveness of information based on characteristics of its sender, its message, its medium, its receiver and its effect

Who says what in which channel to whom, with what effect?

Exemplary flashcards for Persuasive Communication at the University of Amsterdam on StudySmarter:

- Characteristics of the perceived communicator to whom the message is attributed


Exemplary flashcards for Persuasive Communication at the University of Amsterdam on StudySmarter:

- Provides the richest sub-list of input variables for persuasive communications

Exemplary flashcards for Persuasive Communication at the University of Amsterdam on StudySmarter:

- Media (channels, sensory modalities) through which persuasive messages are transmitted include variables

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Exemplary flashcards for Persuasive Communication at the University of Amsterdam on StudySmarter:

- It is common for a communication input to affect an ultimate persuasive impact in opposite directions via different mediating steps, leading to an inverted-U relationship between input and impact

- More is not always better -->  Choose the golden mean (i.e., apply input elements at an intermediate level).

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Exemplary flashcards for Persuasive Communication at the University of Amsterdam on StudySmarter:

Persuasive Communication

- Campaigns should be designed with regard for audience characteristics, including capacity variables

Receiver factors (Input Factors)

Persuasive Communication

- The probability that the communication will evoke each of the twelve output steps is conditional upon the occurrence of all preceding steps

The attenuated-effects fallacy

Persuasive Communication

Was interested in concepts such as truth and fairness, and in a form of justice which did not rely on trickery, manipulation or casuistry

Plato 

Persuasive Communication

An evaluating response to a person, a situation, a product, an idea or an organization

Attitude

Persuasive Communication

Approached the process of persuasion from a scholarly perspective and so is generally regarded as the founder od argumentation studies

Aristotle

Persuasive Communication

Travelled from town to town to give lessons in rhetoric, paving the ay for subsequent developments in dialects and logic

Sophists 

Persuasive Communication

Describes the four essential steps an advertising message should trigger: 'Attention, Interest, Desire, Action (Satisfaction)' 

AIDA(S) model

Persuasive Communication

Determines the effectiveness of information based on characteristics of its sender, its message, its medium, its receiver and its effect

Who says what in which channel to whom, with what effect?

Lasswell's  model of communication

Persuasive Communication

- Characteristics of the perceived communicator to whom the message is attributed


Source factors (Input Factors)

Persuasive Communication

- Provides the richest sub-list of input variables for persuasive communications

Message factors (Input Factors)

Persuasive Communication

- Media (channels, sensory modalities) through which persuasive messages are transmitted include variables

Channel factors (Input Factors)

Persuasive Communication

- It is common for a communication input to affect an ultimate persuasive impact in opposite directions via different mediating steps, leading to an inverted-U relationship between input and impact

- More is not always better -->  Choose the golden mean (i.e., apply input elements at an intermediate level).

The golden mean principle

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