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Lernmaterialien für Financial Studies U4T7 an der University of Aberdeen

Greife auf kostenlose Karteikarten, Zusammenfassungen, Übungsaufgaben und Altklausuren für deinen Financial Studies U4T7 Kurs an der University of Aberdeen zu.

TESTE DEIN WISSEN

Fixed-Rate Saver- Tesco Bank's

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TESTE DEIN WISSEN
  • pays a higher interest rate to customers who have a certain minimum amount to save and who are willing to deposit their money for a fixed term
  • . Savers who can deposit at least £2,000 can earn an interest rate of

    between 1.05 per cent for a one-year term and 1.65 per cent for a five-year term

Lösung ausblenden
TESTE DEIN WISSEN

advantages of a good marketing campaign 

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TESTE DEIN WISSEN
  • increased brand awareness
  • increase in the customer base of other products 
  • help to re-estblish their good name 
Lösung ausblenden
TESTE DEIN WISSEN

mass market 

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TESTE DEIN WISSEN

a broad consumer group that includes a wide range of customers with different age, gender and income profiles 

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TESTE DEIN WISSEN

advantages of niche marketing 

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TESTE DEIN WISSEN
  • maximise its sales
  • get the best value for many that it has allocated to its marketing budget 
  • does not waste money trying to persuade people whose profile doesn't meet the product
Lösung ausblenden
TESTE DEIN WISSEN

ways businesses can categorise its customers 

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TESTE DEIN WISSEN
  • mass market 
  • niche market 
  • product-buying behaviour (home owners and motorists)
Lösung ausblenden
TESTE DEIN WISSEN

marketing materials MUST

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TESTE DEIN WISSEN
  • be carefully designed to appeal to the target group
  • be phrased in language to which the target group can relate 
  • refer to a lifestyle that they recognise 
  • reflect their values 
Lösung ausblenden
TESTE DEIN WISSEN

terms and conditions 

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TESTE DEIN WISSEN

the details that appear in the customers contract 

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TESTE DEIN WISSEN

small print 

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TESTE DEIN WISSEN

text that appears at the foot of the doct or screen in very small font size 

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TESTE DEIN WISSEN

paper or electronic documents set up with the customer's contract INCLUDES

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TESTE DEIN WISSEN
  • legal and technical information is in a more easily legible size 
  • application form 
  • terms and conditions 
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TESTE DEIN WISSEN

why is it important to read the terms and conditions?

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TESTE DEIN WISSEN

its very important for prospective customers to understand the product before buying it as they may be misinformed 

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TESTE DEIN WISSEN

questions to help you spot misleading financial adverts 

Lösung anzeigen
TESTE DEIN WISSEN
  • is the promotion balanced i.e positives and negatives?
  • is it explained clearly what I need to pay or how much I will end up paying 
  • does the promotion create an unrealistic expectation
  • what are the risks to my money and is this clear 
  • how long do I have to commit for 
  • are there any penalties if I want to move my money
  • is the product guaranteed and how does it work
  • are there important points that are only shown in the small print
Lösung ausblenden
TESTE DEIN WISSEN

marketing 

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TESTE DEIN WISSEN

when a business communicates information about its product to potential and existing customers in order to influence their behaviour

Lösung ausblenden
  • 4484 Karteikarten
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  • 1 Lernmaterialien

Beispielhafte Karteikarten für deinen Financial Studies U4T7 Kurs an der University of Aberdeen - von Kommilitonen auf StudySmarter erstellt!

Q:

Fixed-Rate Saver- Tesco Bank's

A:
  • pays a higher interest rate to customers who have a certain minimum amount to save and who are willing to deposit their money for a fixed term
  • . Savers who can deposit at least £2,000 can earn an interest rate of

    between 1.05 per cent for a one-year term and 1.65 per cent for a five-year term

Q:

advantages of a good marketing campaign 

A:
  • increased brand awareness
  • increase in the customer base of other products 
  • help to re-estblish their good name 
Q:

mass market 

A:

a broad consumer group that includes a wide range of customers with different age, gender and income profiles 

Q:

advantages of niche marketing 

A:
  • maximise its sales
  • get the best value for many that it has allocated to its marketing budget 
  • does not waste money trying to persuade people whose profile doesn't meet the product
Q:

ways businesses can categorise its customers 

A:
  • mass market 
  • niche market 
  • product-buying behaviour (home owners and motorists)
Mehr Karteikarten anzeigen
Q:

marketing materials MUST

A:
  • be carefully designed to appeal to the target group
  • be phrased in language to which the target group can relate 
  • refer to a lifestyle that they recognise 
  • reflect their values 
Q:

terms and conditions 

A:

the details that appear in the customers contract 

Q:

small print 

A:

text that appears at the foot of the doct or screen in very small font size 

Q:

paper or electronic documents set up with the customer's contract INCLUDES

A:
  • legal and technical information is in a more easily legible size 
  • application form 
  • terms and conditions 
Q:

why is it important to read the terms and conditions?

A:

its very important for prospective customers to understand the product before buying it as they may be misinformed 

Q:

questions to help you spot misleading financial adverts 

A:
  • is the promotion balanced i.e positives and negatives?
  • is it explained clearly what I need to pay or how much I will end up paying 
  • does the promotion create an unrealistic expectation
  • what are the risks to my money and is this clear 
  • how long do I have to commit for 
  • are there any penalties if I want to move my money
  • is the product guaranteed and how does it work
  • are there important points that are only shown in the small print
Q:

marketing 

A:

when a business communicates information about its product to potential and existing customers in order to influence their behaviour

Financial Studies U4T7

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