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What is Graphic Design ?
- A form of visual communication used to convey a message or information to an audience
- a visual representation of an idea relying on the creation, selection and organization of visual element
what graphic design allows you ?
- to make a positive first impression on those looking on behaviour
How many graphic design disciplines are:
1. Branding and identify design
2. Corporate Communicate design
3. Editorial design
4. Environmental design
5. Illustration
6. Information design
7. Interactive or experience design
8. Motion graphic
9. Package design
10. Typographic design
11. Promotional design and advertising
1. Branding and identify design
Involve the creation of a systematical visual and verbal program to established a visual appearance and personality
list of primary branding projects:
Brand naming , conception, strategy, revitalization, rebranding, launch , digital, global and political
2. Corporate comm design
involves any comm design formats used to communicate internally with employees, create materials for sales.
organization or corporation to communicate externally with the public, other bussiness and stockholder
5. Illustration
- a handmade unique image that accompanies or complements printed, digital or spoken text
- It clarifies, enhances, illuminates, or demonstrates the message of the text
3. Editorial design
involves the design of editorial content for print or screen; it is also called publication design. The editorial designer makes content accessible, interprets content to improve communication, enhances the reader’s experience, creates visual interest, and establishes a voice, character, and structure for a publication.
What Editorial design formats across media include :
book design, magazine design, newspaper design, newsletters, and booklets; on screen, vlogs, mologs, and blogs.
4.Environmental Design
can be promotion or identity design in constructed or natural environments and defining and marking interior and exterior commercial, educational, cultural, residential and natural envirnonments
6. Infromation design
is a highly specialized area of design that involves making large amounts of complex information clear and accessible to audiences
Example of infromation design
educational resources : textbooks and online edu portals
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