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TESTE DEIN WISSEN

sustainable travel policy ideas

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TESTE DEIN WISSEN

In your groups prepare a presentation for the management team with clear recommendations on what the company should do to create a sustainable travel policy.

10 minutes

1) Aim to reduce car and air travel by 10 % within the first two years. (20% in 2 years)

2) Increase the number of electric cars in your corporate fleet to 20% within 2 years

(-> public transportation needs to be supported and opted for: whenever possible use train and tram/streetcar rides)

3) video conferences need to be increased by 25-50 %; first-time encounters with clients person to person(f2f) and then only via video conference/Zoom

4) cut the number of business class flights back to the level of 5 years ago.

5) hotel accommodations at maximum of EUR 125 per night.

6) Consider local hotels / Airbnb? -> new perspective -> interaction with locals

7) Invest in sustainable fuel/energy -> compensation fund

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TESTE DEIN WISSEN

innovation 

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TESTE DEIN WISSEN

happens when s.o. improves, further develops or adds to sth that has already been invented to make it more profitable, user-friendly or better suited to a market 

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TESTE DEIN WISSEN

skill of persuasion

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TESTE DEIN WISSEN

helpful, necessary

but can be seen as form of manipulation

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TESTE DEIN WISSEN

communication principles and tips

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TESTE DEIN WISSEN


3A - Four communication principles and 10 tips   (-> p. 25)

1) Engaging positively with others (-> building rapport) 

2) Establishing process and context

3) Focusing on others’ concerns and understanding

4) Ensuring clarity (-> reformulating and clarifying)

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types of innovation

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1) incremental innovation    

def: if you make step-by-step improvements to existing products -> e.g. in consumer electronics or in the automotive industry



2) structural innovation

def: existing technology breaking into markets that it was not in before -> digital cameras for adults have been adapted to the use of young people and then entering the children’s toy market



3) disruptive innovation

def: if you have a completely new technological development and you push it into an existing market, you call that a disruptive innovation -> online streaming services for films and TV series meaning the death of the DVD rental shops -> many TV channels started their own streaming services



4) radical innovation (-> invention)

def: when someone comes up with a completely new technology that simply never existed before and doesn’t have an existing market -> it is all about dramatic changes that can alter the course of history

examples: the light bulb and the refrigerator

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TESTE DEIN WISSEN

6 universal principles of persuasion

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TESTE DEIN WISSEN

6 universal principles of persuasion

1) reciprocity -> favours returned

2) authority -> people look for experts showing them the way

3) scarcity -> the less available, the more wanted

4) liking -> people want to say yes to someone they like

5) consistency -> people want to act in a way that is consistent with their values

6) social proof -> people look to what others do à masks in Covid-19 times

 

Additional feature: cultural influence

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TESTE DEIN WISSEN

disruptive innovation

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TESTE DEIN WISSEN


3) disruptive innovation

def: if you have a completely new technological development and you push it into an existing market, you call that a disruptive innovation -> online streaming services for films and TV series meaning the death of the DVD rental shops -> many TV channels started their own streaming services


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TESTE DEIN WISSEN

incremental innovation

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TESTE DEIN WISSEN

1) incremental innovation    

def: if you make step-by-step improvements to existing products -> e.g. in consumer electronics or in the automotive industry

 

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TESTE DEIN WISSEN

effectiveness of meetings

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TESTE DEIN WISSEN

2.4. Effective Meetings, pp. 24 & 25

some ugly truths about meetings (based on research in USA)

  • 67% of all meetings were seen as failures by executives
  • 25 m meetings per day
  • 4 h per week spent on preparing for status update meetings
  • upper management spends 50 % of its time in meetings
  • 92% of people surveyed confessed to multitasking in meetings

 


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TESTE DEIN WISSEN

video on circular economy

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TESTE DEIN WISSEN

1) They are disposed of in landfills and make up the largest waste stream

2) It is not good for the environment, but it helps the economy as it encourages innovation.

3) It is called ‘take, make, dispose’ and refers to taking natural resources from the ground, manufacturing something with them and then disposing of them -> linear economy

4) Products are designed from the start to flow through a system and when they are older, they are fed back into the same system. They can be remade and resold as new products (ex. Fairphone).

5) They need to sell many products, not design those which will last a long time.

6) The resources prices have been increasing since 2000.

7) They save the valuable elements in electronic goods.

8) It is suggested that finding new materials will help create an economy where we no longer just throw things away.

Lösung ausblenden
TESTE DEIN WISSEN

structural innovation

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TESTE DEIN WISSEN


2) structural innovation

def: existing technology breaking into markets that it was not in before -> digital cameras for adults have been adapted to the use of young people and then entering the children’s toy market


Lösung ausblenden
TESTE DEIN WISSEN

product life cycles

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introduction phase

growth phase

maturity phase

decline phase

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Q:

sustainable travel policy ideas

A:

In your groups prepare a presentation for the management team with clear recommendations on what the company should do to create a sustainable travel policy.

10 minutes

1) Aim to reduce car and air travel by 10 % within the first two years. (20% in 2 years)

2) Increase the number of electric cars in your corporate fleet to 20% within 2 years

(-> public transportation needs to be supported and opted for: whenever possible use train and tram/streetcar rides)

3) video conferences need to be increased by 25-50 %; first-time encounters with clients person to person(f2f) and then only via video conference/Zoom

4) cut the number of business class flights back to the level of 5 years ago.

5) hotel accommodations at maximum of EUR 125 per night.

6) Consider local hotels / Airbnb? -> new perspective -> interaction with locals

7) Invest in sustainable fuel/energy -> compensation fund

Q:

innovation 

A:

happens when s.o. improves, further develops or adds to sth that has already been invented to make it more profitable, user-friendly or better suited to a market 

Q:

skill of persuasion

A:

helpful, necessary

but can be seen as form of manipulation

Q:

communication principles and tips

A:


3A - Four communication principles and 10 tips   (-> p. 25)

1) Engaging positively with others (-> building rapport) 

2) Establishing process and context

3) Focusing on others’ concerns and understanding

4) Ensuring clarity (-> reformulating and clarifying)

Q:

types of innovation

A:

1) incremental innovation    

def: if you make step-by-step improvements to existing products -> e.g. in consumer electronics or in the automotive industry



2) structural innovation

def: existing technology breaking into markets that it was not in before -> digital cameras for adults have been adapted to the use of young people and then entering the children’s toy market



3) disruptive innovation

def: if you have a completely new technological development and you push it into an existing market, you call that a disruptive innovation -> online streaming services for films and TV series meaning the death of the DVD rental shops -> many TV channels started their own streaming services



4) radical innovation (-> invention)

def: when someone comes up with a completely new technology that simply never existed before and doesn’t have an existing market -> it is all about dramatic changes that can alter the course of history

examples: the light bulb and the refrigerator

Mehr Karteikarten anzeigen
Q:

6 universal principles of persuasion

A:

6 universal principles of persuasion

1) reciprocity -> favours returned

2) authority -> people look for experts showing them the way

3) scarcity -> the less available, the more wanted

4) liking -> people want to say yes to someone they like

5) consistency -> people want to act in a way that is consistent with their values

6) social proof -> people look to what others do à masks in Covid-19 times

 

Additional feature: cultural influence

Q:

disruptive innovation

A:


3) disruptive innovation

def: if you have a completely new technological development and you push it into an existing market, you call that a disruptive innovation -> online streaming services for films and TV series meaning the death of the DVD rental shops -> many TV channels started their own streaming services


Q:

incremental innovation

A:

1) incremental innovation    

def: if you make step-by-step improvements to existing products -> e.g. in consumer electronics or in the automotive industry

 

Q:

effectiveness of meetings

A:

2.4. Effective Meetings, pp. 24 & 25

some ugly truths about meetings (based on research in USA)

  • 67% of all meetings were seen as failures by executives
  • 25 m meetings per day
  • 4 h per week spent on preparing for status update meetings
  • upper management spends 50 % of its time in meetings
  • 92% of people surveyed confessed to multitasking in meetings

 


Q:

video on circular economy

A:

1) They are disposed of in landfills and make up the largest waste stream

2) It is not good for the environment, but it helps the economy as it encourages innovation.

3) It is called ‘take, make, dispose’ and refers to taking natural resources from the ground, manufacturing something with them and then disposing of them -> linear economy

4) Products are designed from the start to flow through a system and when they are older, they are fed back into the same system. They can be remade and resold as new products (ex. Fairphone).

5) They need to sell many products, not design those which will last a long time.

6) The resources prices have been increasing since 2000.

7) They save the valuable elements in electronic goods.

8) It is suggested that finding new materials will help create an economy where we no longer just throw things away.

Q:

structural innovation

A:


2) structural innovation

def: existing technology breaking into markets that it was not in before -> digital cameras for adults have been adapted to the use of young people and then entering the children’s toy market


Q:

product life cycles

A:

introduction phase

growth phase

maturity phase

decline phase

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