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Lernmaterialien für International Marketing an der Universität Passau

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TESTE DEIN WISSEN
What are the six elements of culture?
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  • Material life
  • Language
  • Social interactions
  • Aesthetics
  • Religion
  • Education
  • Value
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TESTE DEIN WISSEN
Overview of Classical Trade Theories 

„Foreign trade arises because countries want to increase their wealth at the expense of other countries: “The ordinary means to increase our wealth and treasure is by foreign trade, wherein we must ever observe this rule: to sell more to strangers yearly than we consume of theirs in value.” (Thomas Mun, 16th century)

describes the


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TESTE DEIN WISSEN
Mercantilism (Mun)
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TESTE DEIN WISSEN
Market Segmentation Strategy
What are the Key Requirements for Segments? 
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TESTE DEIN WISSEN
1. Identifiable: The segment should be easy to define and to measure. 
2. Sizable: The segments should be large enough to be worth going after. 
3. Accessible: The segments should also be easy to reach through promotional and distributional efforts. 
4. Stable: If target markets change their composition or behavior over time, marketing efforts devised for these targets are less likely to succeed. 
5. Responsive: For market segmentation to be meaningful, it is important that the segments respond differently from each other to differentiated marketing mixes. 
6. Actionable: Segments are actionable if the marketing mix necessary to address their needs is consistent with the goals and the core competencies of the company.


Lösung ausblenden
TESTE DEIN WISSEN
Timing of Market Entry 

  • Step-by-step entry of markets 
  • Requires adapted brand management to the countries 
  • Important markets could be neglected or developed by competitors
  • (cheaper)

is called 
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TESTE DEIN WISSEN
Waterfall Strategy
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TESTE DEIN WISSEN
Foundations of International Market Research: General Challenges of Multi-Country Studies in Marketing

The Major Challenges:
„Differences in how Nations understand and apply constructs and frameworks„ belongs to the research step 
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TESTE DEIN WISSEN
Conceptual Framework
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TESTE DEIN WISSEN
What are the major characteristics of emerging markets?
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TESTE DEIN WISSEN
  • Low per capita incomes but rapid pace of economic development  
  • High income inequalities  
  • High rates of emigration to developed world
  • Youthful and growing populations  
  • Weak and highly variable infrastructure  
  • Underdeveloped technology  
  • Weak distribution channels and media infrastructure
  • Growing middle class
  • high growing GDP
-> China and other emerging markets will account 75% of the world´s total growth in the next two decades (these emerging markets will represent most parts of the total economic growth the next years)
Lösung ausblenden
TESTE DEIN WISSEN
Overview of Classical Trade Theories 

Foreign trade arises because countries specialize in the production of goods where they have a comparative cost advantage and import goods they can not produce without incurring a cost disadvantage.

describes the 


Lösung anzeigen
TESTE DEIN WISSEN
Theory of Comparative (Cost) Advantage (Ricardo)
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TESTE DEIN WISSEN
According to the theory of absolute cost advantage of David Ricardo, foreign trade arises because countries specialize in the production of goods that they can produce at lower costs per unit than other countries that produce the product. 
Is this right or wrong?
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TESTE DEIN WISSEN
Wrong: 
  • theory of absolute cost advantage -> by Adam Smith 
  • theory of comparative advantage -> by David Ricardo 
Lösung ausblenden
TESTE DEIN WISSEN
Overview of Classical Trade Theories

Foreign trade arises because countries specialize in the production of goods where they have an absolute cost advantage. These goods are exported to the countries which import goods they can not produce without incurring a cost disadvantage.

describes the 

Lösung anzeigen
TESTE DEIN WISSEN
Theory of Absolute (Cost) Advantage (Smith)

Lösung ausblenden
TESTE DEIN WISSEN
Please describe the GLOBE-Study
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TESTE DEIN WISSEN
  • Comes from business context
  • Goal: analysis of the effectiveness of management styles in different cultural contexts 
  • Measurement of cultural value and practices and management styles 
  • Problem: separate measurement of values and practices virtually impossible (Hofstede)
Lösung ausblenden
TESTE DEIN WISSEN
Corruption is heavily effecting our business in many countries.
Is this true or false?
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TESTE DEIN WISSEN
True
Lösung ausblenden
TESTE DEIN WISSEN
What is the definition of Culture? (Hofestrede and Minkov)
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TESTE DEIN WISSEN
„Culture is the collective programming of the mind which distinguished the members of one group or category from those of another“
Lösung ausblenden
  • 82329 Karteikarten
  • 1581 Studierende
  • 27 Lernmaterialien

Beispielhafte Karteikarten für deinen International Marketing Kurs an der Universität Passau - von Kommilitonen auf StudySmarter erstellt!

Q:
What are the six elements of culture?
A:
  • Material life
  • Language
  • Social interactions
  • Aesthetics
  • Religion
  • Education
  • Value
Q:
Overview of Classical Trade Theories 

„Foreign trade arises because countries want to increase their wealth at the expense of other countries: “The ordinary means to increase our wealth and treasure is by foreign trade, wherein we must ever observe this rule: to sell more to strangers yearly than we consume of theirs in value.” (Thomas Mun, 16th century)

describes the


A:
Mercantilism (Mun)
Q:
Market Segmentation Strategy
What are the Key Requirements for Segments? 
A:
1. Identifiable: The segment should be easy to define and to measure. 
2. Sizable: The segments should be large enough to be worth going after. 
3. Accessible: The segments should also be easy to reach through promotional and distributional efforts. 
4. Stable: If target markets change their composition or behavior over time, marketing efforts devised for these targets are less likely to succeed. 
5. Responsive: For market segmentation to be meaningful, it is important that the segments respond differently from each other to differentiated marketing mixes. 
6. Actionable: Segments are actionable if the marketing mix necessary to address their needs is consistent with the goals and the core competencies of the company.


Q:
Timing of Market Entry 

  • Step-by-step entry of markets 
  • Requires adapted brand management to the countries 
  • Important markets could be neglected or developed by competitors
  • (cheaper)

is called 
A:
Waterfall Strategy
Q:
Foundations of International Market Research: General Challenges of Multi-Country Studies in Marketing

The Major Challenges:
„Differences in how Nations understand and apply constructs and frameworks„ belongs to the research step 
A:
Conceptual Framework
Mehr Karteikarten anzeigen
Q:
What are the major characteristics of emerging markets?
A:
  • Low per capita incomes but rapid pace of economic development  
  • High income inequalities  
  • High rates of emigration to developed world
  • Youthful and growing populations  
  • Weak and highly variable infrastructure  
  • Underdeveloped technology  
  • Weak distribution channels and media infrastructure
  • Growing middle class
  • high growing GDP
-> China and other emerging markets will account 75% of the world´s total growth in the next two decades (these emerging markets will represent most parts of the total economic growth the next years)
Q:
Overview of Classical Trade Theories 

Foreign trade arises because countries specialize in the production of goods where they have a comparative cost advantage and import goods they can not produce without incurring a cost disadvantage.

describes the 


A:
Theory of Comparative (Cost) Advantage (Ricardo)
Q:
According to the theory of absolute cost advantage of David Ricardo, foreign trade arises because countries specialize in the production of goods that they can produce at lower costs per unit than other countries that produce the product. 
Is this right or wrong?
A:
Wrong: 
  • theory of absolute cost advantage -> by Adam Smith 
  • theory of comparative advantage -> by David Ricardo 
Q:
Overview of Classical Trade Theories

Foreign trade arises because countries specialize in the production of goods where they have an absolute cost advantage. These goods are exported to the countries which import goods they can not produce without incurring a cost disadvantage.

describes the 

A:
Theory of Absolute (Cost) Advantage (Smith)

Q:
Please describe the GLOBE-Study
A:
  • Comes from business context
  • Goal: analysis of the effectiveness of management styles in different cultural contexts 
  • Measurement of cultural value and practices and management styles 
  • Problem: separate measurement of values and practices virtually impossible (Hofstede)
Q:
Corruption is heavily effecting our business in many countries.
Is this true or false?
A:
True
Q:
What is the definition of Culture? (Hofestrede and Minkov)
A:
„Culture is the collective programming of the mind which distinguished the members of one group or category from those of another“
International Marketing

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