Unternehmenstheorie at Universität Freiburg im Breisgau

Flashcards and summaries for Unternehmenstheorie at the Universität Freiburg im Breisgau

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Study with flashcards and summaries for the course Unternehmenstheorie at the Universität Freiburg im Breisgau

Exemplary flashcards for Unternehmenstheorie at the Universität Freiburg im Breisgau on StudySmarter:

What is basically a "strategy"?

Exemplary flashcards for Unternehmenstheorie at the Universität Freiburg im Breisgau on StudySmarter:

Common shortcomings in Company Vision/Mission statements? 

Exemplary flashcards for Unternehmenstheorie at the Universität Freiburg im Breisgau on StudySmarter:

Shortcoming in Vision/Mission statement: Vague or incomplete

Exemplary flashcards for Unternehmenstheorie at the Universität Freiburg im Breisgau on StudySmarter:

Shortcoming in Vision/Mission statement: Not looking forward enough

Exemplary flashcards for Unternehmenstheorie at the Universität Freiburg im Breisgau on StudySmarter:

Shortcoming in Vision/Mission statement: Too broad

Exemplary flashcards for Unternehmenstheorie at the Universität Freiburg im Breisgau on StudySmarter:

Shortcoming in Vision/Mission statement: Bland or uninspiring

Exemplary flashcards for Unternehmenstheorie at the Universität Freiburg im Breisgau on StudySmarter:

Shortcoming in Vision/Mission statement: Not distinctive

Exemplary flashcards for Unternehmenstheorie at the Universität Freiburg im Breisgau on StudySmarter:

Shortcoming in Vision/Mission statement: Too reliant on superlatives

Exemplary flashcards for Unternehmenstheorie at the Universität Freiburg im Breisgau on StudySmarter:

External Analysis

Exemplary flashcards for Unternehmenstheorie at the Universität Freiburg im Breisgau on StudySmarter:

Internal Analysis

Exemplary flashcards for Unternehmenstheorie at the Universität Freiburg im Breisgau on StudySmarter:

Why strategy implementation often fails: internal shortcomings

Exemplary flashcards for Unternehmenstheorie at the Universität Freiburg im Breisgau on StudySmarter:

Why strategy implementation often fails: External environment

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Exemplary flashcards for Unternehmenstheorie at the Universität Freiburg im Breisgau on StudySmarter:

Unternehmenstheorie

What is basically a "strategy"?

A Strategy is the way you want to come from the point where you currently are at to the point you want to be at in the future

Unternehmenstheorie

Common shortcomings in Company Vision/Mission statements? 

Vague or incomplete, not forward looking, too broad, bland or uninspiring, not distinctive, too reliant on superlatives

Unternehmenstheorie

Shortcoming in Vision/Mission statement: Vague or incomplete

Short on specifics about where the company is headed or what the company is doing to prepare for future

Unternehmenstheorie

Shortcoming in Vision/Mission statement: Not looking forward enough

Doesn´t indicate whether or how management intends to alter the company´s current product-market-customer-technology focus

Unternehmenstheorie

Shortcoming in Vision/Mission statement: Too broad

So all-inclusive that the company could head in most any direction, pursue most any opportunity or enter most every business

Unternehmenstheorie

Shortcoming in Vision/Mission statement: Bland or uninspiring

Lacks the power to motivate company personnel or inspire shareholder confidence about the company´s direction

Unternehmenstheorie

Shortcoming in Vision/Mission statement: Not distinctive

Provides no firm identity, could apply to firms in any of several industries (including rivals operating in the same market area)

Unternehmenstheorie

Shortcoming in Vision/Mission statement: Too reliant on superlatives

Doens´t say anything specific about the company´s strategic course beyond the pursuit of such distinctions as being a recognized leader, a global or worldwide leader, or the first choice of customers

Unternehmenstheorie

External Analysis

Environment: Government, Media, Customers, Suppliers, Union,

Unternehmenstheorie

Internal Analysis

Firm/Organization: Structrue, Culture, Competencies, Resources

Unternehmenstheorie

Why strategy implementation often fails: internal shortcomings

- Not enough support from management/employees

- Wrong resources/capabilities/knowledge

Unternehmenstheorie

Why strategy implementation often fails: External environment

- Market is not interested in new products

- stakeholders fight against new strategy

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Best EdTech Startup in Europe

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BEST EDTECH STARTUP IN GERMANY

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