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relationship between attitudes and behavior
▪ Intuition: Behavior follows attitudes
▪ But: Attitudes (also) follow behavior
▪ Effects of cognitive dissonance
Any incompatibility between 2 or more attitudes
or between behavior and attitudes
▪ Desire to reduce dissonance
• Importance of the elements creating it
• Degree of influence we believe we have over
them
• Rewards of dissonance
▪ Attitudes predict future behavior
which variables moderate the relationship
between attitudes and behavior
▪ Importance
• Attitudes reflect our fundamental values, self-interest, or
identification with individuals or groups we value
• Strong relationship to our behavior
▪ Correspondence to behavior
• Specific attitudes tend to predict specific behavior
• General attitudes tend to best predict general behavior
Attitude
▪ Accessibility
▪ Presence of social pressures
▪ Direct experience with the attitude
work-related attitudes
▪ Job satisfaction: A positive feeling about one`s job resulting from an evaluation of its characteristics.
▪ Job involvement: The degree to which a person identifies with a job, actively participates in it, and
considers performance important to self-worth.
▪ Psychological empowerment: Employees' belief in the degree to which they affect their work environment,
their competence, the meaningfulness of their job, and their perceived autonomy in their work.
▪ Organizational commitment: The degree to which an employee identifies with a particular organization
and its goals and wishes to maintain membership in the organization.
▪ Perceived organizational support: The degree to which employees believe an organization values their
contribution and cares about their well-being.
▪ Employee engagement: An individual`s involvement with, satisfaction with, and enthusiasm for the work
he or she does.
popular approaches to measure job satisfaction
▪ Single global rating
• Response to one question
• Captures the essence “How satisfied are you with your job?”
▪ Summation of job facets
• Identifies key elements in a job • May leave out some important data “Please rate the following statements. My job involves pleasant work…”
▪ Both methods are helpful and applicable
Job satisfaction is not just about job conditions
▪ Interesting job
• Training, variety, independence, control, …
▪ Social context of the workplace
• Interdependence, feedback, social support
▪ Personality
• People who have positive core self-evaluations, who believe in their inner worth and basic competence are more satisfied with their jobs
• Those with negative core self-evaluations set less ambitious goals and are more likely to give up when confronting difficulties
▪ Pay
There are different possibilities for employees to show satisfaction or dissatisfaction
▪ Exit
• Behavior directed toward leaving the organization
• Looking for a new position, resigning
▪ Voice
• Active and constructive attempts to improve conditions
• Suggesting improvements, discussing problems, …
▪ Loyalty
• Passively waiting for conditions to improve
• Speaking up for the organization
• Trusting the organization and its management
▪ Neglect
• Allowing conditions to worsen
• Lateness, reduced effort, …
Managers need to know how to measure personality
▪ Managers can use personality tests because they are useful in hiring decisions and help managers forecast who is best for a job
▪ Self-report surveys
• Individuals evaluate themselves on a series of factors
• Requires a well-constructed survey
• Respondent might lie
• Accuracy
▪ Observer-rating surveys
• Provide an independent assessment of personality
▪ Implication: use both
The Myers-Briggs Type Indicator
▪ Most used personality-assessment instrument in the world
▪ 100-question personality test
▪ Taps four characteristics and classifies people into 1 of 16 personality types
● Extroverted versus introverted.
Extroverted individuals are outgoing, sociable and assertive. Introverts are quiet and shy.
● Sensing versus intuitive.
Sensing types are practical and prefer routine and order. They focus on details. Intuitives rely on unconscious processes and look at the ‘big picture’.
● Thinking versus feeling.
Thinking types use reason and logic to handle problems. Feeling types rely on their personal values and emotions.
● Judging versus perceiving.
Judging types want control and prefer their world to be ordered and structured. Perceiving types are flexible and spontaneous.
The Big Five Personality Model
▪ Extraversion
• Captures our comfort level with relationships
• extraversion <=> introversion
▪ Agreeable
• Refers to an individual's propensity to defer to others
• Cooperative, warm, trusting <=> Cold, disagreeable, antagonistic
▪ Conscientiousness
• Measure of reliability
• Responsible, organized, dependable, persistent Easily distracted, disorganized, unreliable
▪ Emotional stability
• Taps a person`s ability to withstand stress
• calm, self-confident, secure <=> nervous, anxious, depressed, insecure
▪ Openness to experience
• Addresses range of interests and fascination
creative, curious, artistically sensitive <=> conventional, find comfort in the familiar
Values are important for understanding people's attitudes and motivation
▪ Lay the foundation for the understanding of attitudes and motivation
▪ Influence attitudes and behaviors
▪ We can predict people’s reactions based on understanding values
shortcuts in judging others
Selective perception
• Any characteristic that makes a person, object, or event stand out will increase the probability that it will be perceived
• Since we can’t observe everything going on about us, we engage in selective perception
Halo effect
• The halo effect occurs when we draw a general impression on the basis of a single characteristic
Stereotyping
• Judging someone on the basis of our perception of the group to which he or she belongs
• A means of simplifying a complex world, and it permits us to maintain consistency
What are the main components of attitudes?
Cognitive = evaluation
My supervisor gave a promotion to a
coworker who deserved it less than me.
My supervisor is unfair.
Affective = feeling
I dislike my supervisor!
Behavioral = action
I’m looking for other work; I’ve
complained about my supervisor to
anyone who would listen.
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