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Technology and Innovation Management SS19
Technology and Innovation Management SS19
Technology and Innovation Management SS19
Technology and Innovation Management SS19
Technology and Innovation Management SS19
Technology and Innovation Management SS19
Innovation is the use of new knowledge to offer a new product or service that
customers want.
What forms of knowledge exist?1) Technological knowledge:
-> is knowledge of components, linkages between components, methods, processes, and techniques that go into a product or service
2) Market knowledge:
-> is knowledge of distribution channels, product applications, and customer expectations, preferences, needs, and wants
Technology and Innovation Management SS19
Technology and Innovation Management SS19
Technology and Innovation Management SS19
Technology and Innovation Management SS19
Technology and Innovation Management SS19
Technology and Innovation Management SS19
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