Strategies in MNEs at TU München

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Exemplary flashcards for Strategies in MNEs at the TU München on StudySmarter:

Planes of integration

Exemplary flashcards for Strategies in MNEs at the TU München on StudySmarter:

1. Strategy Making Process


2.1 steps

2.2 What is Decided?

3.3 Goals

Exemplary flashcards for Strategies in MNEs at the TU München on StudySmarter:

1) Characterise Outsider

How can outsider become insider? 

What cahracterises insider

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Exemplary flashcards for Strategies in MNEs at the TU München on StudySmarter:

1) How to integrate companies for synergies

Exemplary flashcards for Strategies in MNEs at the TU München on StudySmarter:

Payments

Exemplary flashcards for Strategies in MNEs at the TU München on StudySmarter:

profit base 
d measures

Exemplary flashcards for Strategies in MNEs at the TU München on StudySmarter:

What are firms influenced by? 


What can they influence?


Differentiate: 

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Exemplary flashcards for Strategies in MNEs at the TU München on StudySmarter:

Generic strategies goal and tell? 

Exemplary flashcards for Strategies in MNEs at the TU München on StudySmarter:

1) Define Growth programs: 

2) Temoral dimension of management 




Exemplary flashcards for Strategies in MNEs at the TU München on StudySmarter:

Acquisition Process: 

Exemplary flashcards for Strategies in MNEs at the TU München on StudySmarter:

theoretical basis of strategy?


Explain further


Central assumption?

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Exemplary flashcards for Strategies in MNEs at the TU München on StudySmarter:

1. Different value chain systems and generic strategies 


2. 

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Exemplary flashcards for Strategies in MNEs at the TU München on StudySmarter:

Strategies in MNEs

Planes of integration

Integration has to take place in MULTI PLANE 


1) strategic integration: Aim at defined strategic objectives, Implementation defined strategic implementation


2) Orgnisational intergation: organisation structure, Process integration


3) System integration: information systems and incentive systems


4) Cultural integration: Corporate culture


5) External Intergation: Communication with and integration of stakeholders



Strategies in MNEs

1. Strategy Making Process


2.1 steps

2.2 What is Decided?

3.3 Goals

1. Initiation, Formulation, Implementation 


2.1 Perception, identification, Structuring, Processing

2.2 External and internal analysis - strategic options - objectives - strategy as a plan

2.3 Strategy as action - Developing structures and systems, derivig plans of ops, envisioning, enabling, empowering, strategy control

Strategies in MNEs

1) Characterise Outsider

How can outsider become insider? 

What cahracterises insider

1) 

Outsider: Lack of market-specific knowledge

2) 

Gain market specifi knowledge by acting within various environmental settings

+ Become insider in area a) with partner, b) without partner


3) Insider: Generated Knowledge to use specific advantages + market specific responsiveness

Strategies in MNEs

1) How to integrate companies for synergies

1) 

Holding: Vertical intervention, optimize financing, influence on strategy 


2: Symbiosis: Integration several BU for corporate shared ressources, partial maintenance acquired company  + partial maintencance of company 


3. Absorption: Integration and merger of all BU



Strategies in MNEs

Payments

Shares and Cash 

TBD


Strategies in MNEs

profit base 
d measures
EVA-ic + (toi-wach)x in / 1+I 
eva:Capital income>cost of capital.
productivity > cost rate 

Strategies in MNEs

What are firms influenced by? 


What can they influence?


Differentiate: 

1. Macro (pastel) and industry environment ( Customer, company, competitors) 


2: Industry environment - cannot macro environment


Shaping: Industry is is comprised of forces that directly shape competition 

- Industry environment can be shaped


- Effect: Macro environment affects alll firms in general fashion 

- macro has effekt through effects on industry environment






Strategies in MNEs

Generic strategies goal and tell? 

Rach competitive advantage: 


Better perceived value (same price, differentiation)


lower price: same value price leadership



Also: Stuck in the middle -- BAD 


Strategies in MNEs

1) Define Growth programs: 

2) Temoral dimension of management 




1) Growth program is a sum of growth initiatives 

2) Problem: Action today influences results today 


BUT also influences ACTIONS AND REsult ((+ext./int. change) in Future 


Strategies in MNEs

Acquisition Process: 

Acquisition process consists of three phases (Planning, Take-Over, Inergration) embedded in Planning and COmpany restrucutring



1. Defining Objectives: Key to value creation: Goals for value creation and cost reduction 

2. Acquisition plannig: find targets and price

3. TAkeover: Approach, DD, CLosing

4. Integration: Realignment of groups, Refinement management responsibilities, Realization process improvement, relaization synergies, ressource optimization

5. Company restrucutring: Selling, reorganisation, refinement


--> Lower risk, by considering integration in all steps 

Strategies in MNEs

theoretical basis of strategy?


Explain further


Central assumption?

- Outperformance based on: Market based view and resource based view 


1. Market based view:

Performance based on consult based on structure (structure-conduct performance paradigm) - attractiveness and influencing of market as main drivers of success


2. Ressource based view: Ressource-conduct paradigm  

-  Valuable, inimitable, non-transferable resources as main drivers of success



Central assumption: Market imperfection: information asymmetry, specific resources, opportunistic behaviour)

Strategies in MNEs

1. Different value chain systems and generic strategies 


2. 

Chain: R&D: Purchaising Operations: Marketing/Sales, Service


Differentiation: Patents + creativity - quality, supplier relationship - quality control, flex - Band, target group - relationship, training 


Price leadership: Design to manufacture - price , volume, Econ. of scale, volume - mass market, market penetration - automation 

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