Sportmanagement AK 2019 at TU München

Flashcards and summaries for Sportmanagement AK 2019 at the TU München

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Study with flashcards and summaries for the course Sportmanagement AK 2019 at the TU München

Exemplary flashcards for Sportmanagement AK 2019 at the TU München on StudySmarter:


The Two Factor Theory from Herzberg postulates that… 


Select the correct answers:

  1. The presence of motivators increases long – term satisfaction

  2. Recognition by important others is an example of a hygiene factor

  3. Working environment is an example of a motivator

  4. The absence of hygiene factors leads to long – term satisfaction

  5. The presence of hygiene factors leads to long – term dissatisfaction

Exemplary flashcards for Sportmanagement AK 2019 at the TU München on StudySmarter:


Which of the following statements about the stakeholder concept is correct? 


Select the correct answers:

  1. Stakeholders are individuals, organizations, or other entities that have expectations from a sport or health care organization

  2. According to the marketing philosophy, customers (as a group of stakeholders) are just as important as non – customers

  3. Organizations are recommended to focus on the needs of one single stakeholder

  4. There are no differences in expectations and power relations between stakeholders

  5. Stakeholders are those owners who hold shares („Aktien“) of the company

Exemplary flashcards for Sportmanagement AK 2019 at the TU München on StudySmarter:


Which of the following dimensions are considered to be corporate sustainability dimensions? 


Select the correct answers:

  1. Economic dimension 

  2. Social dimension 

  3. Ecological dimension 

  4. Individualization dimension 

  5. Freedom dimension 

Exemplary flashcards for Sportmanagement AK 2019 at the TU München on StudySmarter:


Which of the following are reasons for an organization to grow? 


Select the correct answers:

  1. Ensure key customer growth 

  2. Become a market leader 

  3. Realize economies of scale 

  4. Attract talented employees 

  5. Guarantee lower fix and variable costs of production 

Exemplary flashcards for Sportmanagement AK 2019 at the TU München on StudySmarter:


A B2B customer generates revenues of EUR 680 in the existing period (t=0). The costs attributed to the customer amount to EUR 250. The customer has a predicted probability of being active until the end of the period of 100%. In the forthcoming periods (t=1, t=2), the revenue is estimated to increase to EUR 700 per year and costs stay the same as in the previous year(s); the likelihood of switching to a competitor is 10% for each year for both t=1 and t=2. Assume that these percentages are independent from the previous years (for each customer). What is the customer lifetime value of the customer with regard to these three periods, assuming a discount rate of 5%? 


Select the correct answers:

  1. EUR 1,183.06

  2. EUR 1,212.22

  3. EUR 1,198.23

  4. EUR 1,243.16

  5. EUR 1,200.16

Exemplary flashcards for Sportmanagement AK 2019 at the TU München on StudySmarter:


Which of the following statements about the marketing – mix instruments is true? 


Select the correct answers:

  1. ‘Products and services’ include new offerings (e.g., brand extensions) 

  2. ´People` bringst he offerings to the customers (or vice versa)

  3. ´Promotion` indicates the physical environment, in which products and services are offered

  4. ´Promotion` refers to situations, in which an employee is promoted within the company

  5. ´Place` is an instrument that has the most direct influence on revenues made

Exemplary flashcards for Sportmanagement AK 2019 at the TU München on StudySmarter:


Which of the following dimensions are considered to be predictive for consumers´ acceptance of new technology in health care or sports? 


Select the correct answers:

  1. Usefulness

  2. User frustration

  3. Ease of use

  4. User enjoyment 

Exemplary flashcards for Sportmanagement AK 2019 at the TU München on StudySmarter:


Which of the following statements about the customer loyalty formation process is correct? 


Select the correct answers:

  1. The causal sequence is the following: 1 Benefits and Costs, 2 Perceived value, 3 Satisfaction, 4 Loyalty

  2. Loyalty is the antecedent of satisfaction

  3. Benefits are composed of cost and value perceptions

  4. Satisfaction is the antecedent of perceived value

  5. Variety seeking tendencies influence the relationship between satisfaction and loyalty in the sense that high variety seeking strengthens the relation between the two

Exemplary flashcards for Sportmanagement AK 2019 at the TU München on StudySmarter:


Which of the following statements about the segmenting, targeting, and positioning process is correct? 


Select the correct answers:

  1. Psychographic segmentation criteria forecast buying behaviour best when compared with other segmentation criteria

  2. As part of the targeting process, customers with low customer lifetime values are particularly attractive target groups

  3. Targeting means that each customers targets a maximum of five companies when choosing products and services

  4. Segmenting means that each organization deals with ist customers on a 1:1 basis

  5. Segmentation analyses take into account the customer´s perception of a company and their competitors and display the differences and similarities in one- or multi – dimensional graph

Exemplary flashcards for Sportmanagement AK 2019 at the TU München on StudySmarter:


Which of the following statements about marketing is correct? 


Select the correct answers:

  1. Value creation is central to any marketing activities

  2. Marketing is bad and unethical, because it tries to influence customers

  3. Marketing means that firm stake a pure selling orientation

  4. The philosophy of marketing is independent from finance, human resources, and other departments

  5. Marketing aims to develop the same products and services for all customers

Exemplary flashcards for Sportmanagement AK 2019 at the TU München on StudySmarter:


Why do customers become loyal? 


Select the correct answers:

  1. Technical and functional factors 

  2. Contractual factors 

  3. Trivial factors 

  4. Psychological factors 

  5. Economic factors 

Exemplary flashcards for Sportmanagement AK 2019 at the TU München on StudySmarter:


Which of the following strategies is a customer – relationship – management strategy that is likely to strengthen the relationship between a company and its customers? 


Select the correct answers:

  1. Pay additional attention to highly valuable customers

  2. Reduce the longevity of customer relationships

  3. Serve all customers of a market so that no target group is missed out

  4. Serve unprofitable customers even if there are no negative side effects in case of elimination

  5. ncrease the rate of customer defection

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Exemplary flashcards for Sportmanagement AK 2019 at the TU München on StudySmarter:

Sportmanagement AK 2019


The Two Factor Theory from Herzberg postulates that… 


  1. The presence of motivators increases long – term satisfaction

  2. Recognition by important others is an example of a hygiene factor

  3. Working environment is an example of a motivator

  4. The absence of hygiene factors leads to long – term satisfaction

  5. The presence of hygiene factors leads to long – term dissatisfaction

Sportmanagement AK 2019


Which of the following statements about the stakeholder concept is correct? 


  1. Stakeholders are individuals, organizations, or other entities that have expectations from a sport or health care organization

  2. According to the marketing philosophy, customers (as a group of stakeholders) are just as important as non – customers

  3. Organizations are recommended to focus on the needs of one single stakeholder

  4. There are no differences in expectations and power relations between stakeholders

  5. Stakeholders are those owners who hold shares („Aktien“) of the company

Sportmanagement AK 2019


Which of the following dimensions are considered to be corporate sustainability dimensions? 


  1. Economic dimension 

  2. Social dimension 

  3. Ecological dimension 

  4. Individualization dimension 

  5. Freedom dimension 

Sportmanagement AK 2019


Which of the following are reasons for an organization to grow? 


  1. Ensure key customer growth 

  2. Become a market leader 

  3. Realize economies of scale 

  4. Attract talented employees 

  5. Guarantee lower fix and variable costs of production 

Sportmanagement AK 2019


A B2B customer generates revenues of EUR 680 in the existing period (t=0). The costs attributed to the customer amount to EUR 250. The customer has a predicted probability of being active until the end of the period of 100%. In the forthcoming periods (t=1, t=2), the revenue is estimated to increase to EUR 700 per year and costs stay the same as in the previous year(s); the likelihood of switching to a competitor is 10% for each year for both t=1 and t=2. Assume that these percentages are independent from the previous years (for each customer). What is the customer lifetime value of the customer with regard to these three periods, assuming a discount rate of 5%? 


  1. EUR 1,183.06

  2. EUR 1,212.22

  3. EUR 1,198.23

  4. EUR 1,243.16

  5. EUR 1,200.16

Sportmanagement AK 2019


Which of the following statements about the marketing – mix instruments is true? 


  1. ‘Products and services’ include new offerings (e.g., brand extensions) 

  2. ´People` bringst he offerings to the customers (or vice versa)

  3. ´Promotion` indicates the physical environment, in which products and services are offered

  4. ´Promotion` refers to situations, in which an employee is promoted within the company

  5. ´Place` is an instrument that has the most direct influence on revenues made

Sportmanagement AK 2019


Which of the following dimensions are considered to be predictive for consumers´ acceptance of new technology in health care or sports? 


  1. Usefulness

  2. User frustration

  3. Ease of use

  4. User enjoyment 

Sportmanagement AK 2019


Which of the following statements about the customer loyalty formation process is correct? 


  1. The causal sequence is the following: 1 Benefits and Costs, 2 Perceived value, 3 Satisfaction, 4 Loyalty

  2. Loyalty is the antecedent of satisfaction

  3. Benefits are composed of cost and value perceptions

  4. Satisfaction is the antecedent of perceived value

  5. Variety seeking tendencies influence the relationship between satisfaction and loyalty in the sense that high variety seeking strengthens the relation between the two

Sportmanagement AK 2019


Which of the following statements about the segmenting, targeting, and positioning process is correct? 


  1. Psychographic segmentation criteria forecast buying behaviour best when compared with other segmentation criteria

  2. As part of the targeting process, customers with low customer lifetime values are particularly attractive target groups

  3. Targeting means that each customers targets a maximum of five companies when choosing products and services

  4. Segmenting means that each organization deals with ist customers on a 1:1 basis

  5. Segmentation analyses take into account the customer´s perception of a company and their competitors and display the differences and similarities in one- or multi – dimensional graph

Sportmanagement AK 2019


Which of the following statements about marketing is correct? 


  1. Value creation is central to any marketing activities

  2. Marketing is bad and unethical, because it tries to influence customers

  3. Marketing means that firm stake a pure selling orientation

  4. The philosophy of marketing is independent from finance, human resources, and other departments

  5. Marketing aims to develop the same products and services for all customers

Sportmanagement AK 2019


Why do customers become loyal? 


  1. Technical and functional factors 

  2. Contractual factors 

  3. Trivial factors 

  4. Psychological factors 

  5. Economic factors 

Sportmanagement AK 2019


Which of the following strategies is a customer – relationship – management strategy that is likely to strengthen the relationship between a company and its customers? 


  1. Pay additional attention to highly valuable customers

  2. Reduce the longevity of customer relationships

  3. Serve all customers of a market so that no target group is missed out

  4. Serve unprofitable customers even if there are no negative side effects in case of elimination

  5. ncrease the rate of customer defection

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