# Sportmanagement AK 2017 at TU München

## Flashcards and summaries for Sportmanagement AK 2017 at the TU München

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## Study with flashcards and summaries for the course Sportmanagement AK 2017 at the TU München

### Exemplary flashcards for Sportmanagement AK 2017 at the TU München on StudySmarter:

Which of the following statements about brands is correct?

### Exemplary flashcards for Sportmanagement AK 2017 at the TU München on StudySmarter:

The characteristics of management ability and growth aspiration of entrepreneurs can be

used to derive subfields of growth possibilities. Which of the following is not one of these

subfields?

### Exemplary flashcards for Sportmanagement AK 2017 at the TU München on StudySmarter:

Which of the following positions does not belong to liabilities (“Passiva”) as part of the

balance sheet (“Unternehmensbilanz”)?

### Exemplary flashcards for Sportmanagement AK 2017 at the TU München on StudySmarter:

A customer of a sports adventure company generates revenues of EUR 1,200 in the

existing period (t=0). The costs attributed to the customer in that period amount to EUR

1,300. The customer has a predicted probability of being active until the end of the period of

100%. In the forthcoming period (t=1), the figures are as follows. EUR 1,000 revenue and

EUR 580 costs are expected; the likelihood of being active drops to 80%. What is the

customer lifetime value of the customer with regard to these two periods, assuming a

discount rate of 5%?

### Exemplary flashcards for Sportmanagement AK 2017 at the TU München on StudySmarter:

Which of the following patterns is not a pattern of market selection?

### Exemplary flashcards for Sportmanagement AK 2017 at the TU München on StudySmarter:

The quality of sport services is subjective and fluctuating, because..

### Exemplary flashcards for Sportmanagement AK 2017 at the TU München on StudySmarter:

According to the three- dimensional typology of Woratschek (2002), a sport therapy,

which requires the customer to be physically active, is characterized by…

### Exemplary flashcards for Sportmanagement AK 2017 at the TU München on StudySmarter:

Which of the following statements about the Gross Domestic product (GDP;

“Bruttoinlandsprodukt” in Germany in the year 2015 is correct?

### Exemplary flashcards for Sportmanagement AK 2017 at the TU München on StudySmarter:

Which of the following examples of Porter’s five forces is not correct?

### Exemplary flashcards for Sportmanagement AK 2017 at the TU München on StudySmarter:

In health care, service quality can be described vie three dimensions using Donabedian’s

concept of quality:

### Exemplary flashcards for Sportmanagement AK 2017 at the TU München on StudySmarter:

Which of the statements relating to the economic principle in management is not

correct?

### Exemplary flashcards for Sportmanagement AK 2017 at the TU München on StudySmarter:

Which of the following reasons are growth reasons for a company?

### Select the correct answers:

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## Exemplary flashcards for Sportmanagement AK 2017 at the TU München on StudySmarter:

Sportmanagement AK 2017

Which of the following statements about brands is correct?

1. Brands can be protected by law to ensure exclusiveness of the use of logos,

colors, and forms

2. Brands are important in sport markets, but not in health care market

3. Brand attitude refers to the set of human characteristics that refer to a brand

4. 10 percent of new offerings in markets are brand extensions

5. Co-branding means that all surrounding products in a shelf are branded

Sportmanagement AK 2017

The characteristics of management ability and growth aspiration of entrepreneurs can be

used to derive subfields of growth possibilities. Which of the following is not one of these

subfields?

1. Oblique growth

2. Constrained growth

3. Unused potential

4. Little potential

5. Actual growth

Sportmanagement AK 2017

Which of the following positions does not belong to liabilities (“Passiva”) as part of the

balance sheet (“Unternehmensbilanz”)?

1. Fixed assets (“Anlagevermögen”)

2. Provisions (“Rückstellungen”)

3. Accruals and deferrals (“Rechnungsabgrenzungsposten”)

4. Equality capital (“Eigenkapital”)

5. Accounts payable (“Verbindlichkeiten”)

Sportmanagement AK 2017

A customer of a sports adventure company generates revenues of EUR 1,200 in the

existing period (t=0). The costs attributed to the customer in that period amount to EUR

1,300. The customer has a predicted probability of being active until the end of the period of

100%. In the forthcoming period (t=1), the figures are as follows. EUR 1,000 revenue and

EUR 580 costs are expected; the likelihood of being active drops to 80%. What is the

customer lifetime value of the customer with regard to these two periods, assuming a

discount rate of 5%?

1. EUR 220.00

2. EUR 610.00

3. EUR 420.00

4. EUR 451.25

5. EUR 209.52

Sportmanagement AK 2017

Which of the following patterns is not a pattern of market selection?

1. Asymmetric concentration

2. Product (or service) concentration

3. Single segment concentration

4. Market concentration

5. Full market coverage

Sportmanagement AK 2017

The quality of sport services is subjective and fluctuating, because..

1. Different consumers perceive the qulity of the services differently

2. Different consumers have differnet experiences with similar services prior to taking the

service

3. Bundles of services can hardly be controlled by just one organization

4. Service quality cannot be measured validly and reliably

5. There is no definition of service quality that can be applied to sport services

Sportmanagement AK 2017

According to the three- dimensional typology of Woratschek (2002), a sport therapy,

which requires the customer to be physically active, is characterized by…

1. Customized individualization, high integration of external factor, and high

perceived uncertainty regarding the performance outcome

2. High perceived uncertainty, low integration and high collaboration

3. High loyality, high satisfaction and high collaboration

4. High autonomy, high standardization, low uncertainty

5. High collaboration, customized individualization, high standardization

Sportmanagement AK 2017

Which of the following statements about the Gross Domestic product (GDP;

“Bruttoinlandsprodukt” in Germany in the year 2015 is correct?

1. Five percent of the GDP is spent on sport and eleven percent of the GDP is

spent on health

2. Sixteen percent of the GDP is spent on health care and five percent of the GDP is

spent on sport

3. Eighty four percent of the GDP is spent on health care and sport

4. Twenty five percent of the GDP is spent on health care and sport

5. Five percent on the GDP is spent on health care

Sportmanagement AK 2017

Which of the following examples of Porter’s five forces is not correct?

1. A sport club perceives a threat due to the fact that there is less and less

competition in the market (i.e., because there is lower rivalry within the

segment)

2. A personal trainer perceives a threat posed by a fitness club that is offered nearby

his/her training rooms

3. A medical doctor perceives a threat posed by the fact that patients can look up

reviews of medical doctors online prior to their visit

4. A health insurance broker perceives a threat posed by homepages of health

insurances that allow patients to make contracts without mediators being involved

5. A hospital perceives a threat posed by increasing prices for raw materials that can

only be bought from certain companies

Sportmanagement AK 2017

In health care, service quality can be described vie three dimensions using Donabedian’s

concept of quality:

1. Structure quality

2. Process quality

3. Outcome quality

4. Management quality

5. Delivery quality

Sportmanagement AK 2017

Which of the statements relating to the economic principle in management is not

correct?

1. Inputs are associated with benefits while outputs are associated with

investments

2. The general idea of the economic principle is that no production factors should be

wasted

3. Measures of efficiency (according to the minimum and maximum principle) range

between 0 and 1

4. The idea of the maximum principle is to reach best possible output with a given input

5. The idea of the minimum principle is to reach a given output with the least input

Sportmanagement AK 2017

Which of the following reasons are growth reasons for a company?

1. Establishing market leadership

2. Capturing economies of scope

3. Ability to retain and attract talented employees

4. Increased influence and power

5. Worse workplace atmosphere

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