Sponsorship-linked marketing at TU München

Flashcards and summaries for Sponsorship-linked marketing at the TU München

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Study with flashcards and summaries for the course Sponsorship-linked marketing at the TU München

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4 Leitprinzipien der Unternehmenslogistik

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Anlieferungskonzepte

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3 Herausforderungen in der Logistikplanung
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Sechs Stufen Methode

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4 Leitprinzipien der Unternehmenslogistik

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Logistische Ziele & Handlungsmöglichkeiten

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7 Verschwendungsarten (BMW)
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4 Fertigungsprinzipien

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3 Phasen mehrgliedriger Transportketten

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Prognosebezogene Bedarfsplanung

Exemplary flashcards for Sponsorship-linked marketing at the TU München on StudySmarter:

Wie lassen sich Kosten in der Logistik reduzieren / logistikgerechte Produktgestaltung
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3 Gestaltungsprioritäten

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Exemplary flashcards for Sponsorship-linked marketing at the TU München on StudySmarter:

Sponsorship-linked marketing

4 Leitprinzipien der Unternehmenslogistik
1) Ganzheitliches Denken und Handeln 2) Flussoptimierung 3) Zeiteffizienz 4) Wettbewerbs- und Kundenorientierung

Sponsorship-linked marketing

Anlieferungskonzepte
1) 2-stufige Lagerhaltung 2) 1-stufige Lagerhaltung 3) Just in Time 4) Just in Sequence 5) Milkrun 6) Warehouse on Wheels 7) Kanban (für C-Teile) 8) Crossdocking 9) Tansshipment

Sponsorship-linked marketing

3 Herausforderungen in der Logistikplanung
1) Flexibilität vs Automatisierung 2) Auslastung vs Durchlaufzeit 3) Technischer Nutzen vs Wirtschaftlichkeit

Sponsorship-linked marketing

Sechs Stufen Methode
Benchmarking 1) Objekte und Ziele festlegen 2) Ablauf vorbereiten 3) Eigenanalyse durchführen 4) Partner wählen und analysieren 5) Daten auswerten und lernen 6) Erkenntnisse anwenden

Sponsorship-linked marketing

4 Leitprinzipien der Unternehmenslogistik
1) Ganzheitliches Denken und Handeln 2) Flussoptimierung 3) Zeiteffizienz 4) Wettbewerbs- und Kundenorientierung

Sponsorship-linked marketing

Logistische Ziele & Handlungsmöglichkeiten
1) Leistung, 2) Kosten, 3) Qualität - Mechanisieren, Verketten, Automatisieren, Systemvernetzung

Sponsorship-linked marketing

7 Verschwendungsarten (BMW)
1) Überproduktion 2) Fehler/Reparaturen 3) Fläche 4) Transport 5) Wegezeiten 6) Wartezeit 7) Bestände // offene vs verdeckte (3-5) Verschwendung

Sponsorship-linked marketing

4 Fertigungsprinzipien
1) Werkstattfertigung 2) Inselfertigung 3) Baustellenfertigung 4) Fließfertigung

Sponsorship-linked marketing

3 Phasen mehrgliedriger Transportketten
1) Vorlauf - Flächenverkehr 2) Hauptlauf - Streckenverkehr 3) Nachlauf - Flächenverkehr

Sponsorship-linked marketing

Prognosebezogene Bedarfsplanung
Planung unabhängig von Kundenauftrag + Produktion langfristig planbar + niedrige Beschaffungskosten - anfällig bei unerwarteten Schwankungen - Abhängig von Prognose

Sponsorship-linked marketing

Wie lassen sich Kosten in der Logistik reduzieren / logistikgerechte Produktgestaltung
1) Sicherstellung einheitlicher Schnittstellen 2) Variantenbildung nah an Verbauort 3) Erhöhung Gleichteilumfang 4) Variantenvermeidung 5) Vermeidung empfindlicher Oberfächen

Sponsorship-linked marketing

3 Gestaltungsprioritäten
1) Vermeiden 2) Vereinfachen 3) Integrieren

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Marketing at

Hochschule für angewandtes Management

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Fachhochschule Dortmund

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Hochschule Furtwangen

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TU München

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Hochschule Albstadt-Sigmaringen

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