Marketing at TU München

Flashcards and summaries for Marketing at the TU München

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Study with flashcards and summaries for the course Marketing at the TU München

Exemplary flashcards for Marketing at the TU München on StudySmarter:

What is Marketing Management

Exemplary flashcards for Marketing at the TU München on StudySmarter:

Negative Market Demand

Exemplary flashcards for Marketing at the TU München on StudySmarter:

what should Marketing Deliver? Aim of marketing

Exemplary flashcards for Marketing at the TU München on StudySmarter:

What is a meta market

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who/what are metamediaries?

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What are the major societal forces?

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Marketing Philosophy key principles

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Goal of Marketing Philosophy

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What ae the interpreationx of Marketing Philosophy

Exemplary flashcards for Marketing at the TU München on StudySmarter:

State the marketing management process

Exemplary flashcards for Marketing at the TU München on StudySmarter:

Who are often included by Marketing Management as External suppliers

Exemplary flashcards for Marketing at the TU München on StudySmarter:

What is Marketing?

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Exemplary flashcards for Marketing at the TU München on StudySmarter:

Marketing

What is Marketing Management
The art and science of choosing a target customer group and building a strong profitable relationship with its customers. The Marketing Managers aim is to engage keep an d grow target customers by creating delivering and communicating superior customer value 

Marketing

Negative Market Demand
Whne  a consumer intentionally avoids buy a product that can go to the lengths of paying to avoid it.

Marketing

what should Marketing Deliver? Aim of marketing
marketing should deliver value to customers and engage with them in a way that maintains or improves both the customers and society's well being.
call for sustainable marketing

Marketing

What is a meta market
 Rather than giving multiple products to one customer, the meta market brings together different customers of the same product.

Marketing

who/what are metamediaries?
A company that acts as the single point of contact between online customers and suppliers. Metamediaries are also referred to as middlemen or third-party provider

Marketing

What are the major societal forces?
Major societal forces
§  Recession and economic recovery; effects around the globe
§  Heightened competition (e.g., brand extensions)
§  Technological developments (e.g., digitization, Internet, self-serving tools) that often lead to customer empowerment and well-connected customers (e.g., online review boards)
§  Industry convergence (e.g., Nike and Apple iPod)
§  Retail transformation (e.g., own-label brands)
§  Availability of big data (e.g., artificial intelligence-derived solutions)

Marketing

Marketing Philosophy key principles
Customer-centered perspective; design the “right” products  and services for a certain target group.

Marketing

Goal of Marketing Philosophy
The goal is to be more effective than competitors in understanding the target group’s needs; to create, deliver, and communicate superior value to target groups; to increase customer lifetime value.

Marketing

What ae the interpreationx of Marketing Philosophy
-Goals to direct all managerial decisions towards increasing customer-perceived value and hence customer lifetime value.
-Means (i.e., the use of marketing mix instruments)
-  Method (i.e., the support of decisions via market research findings)

Marketing

State the marketing management process
- Planning
-Implementing
-Controling

Marketing

Who are often included by Marketing Management as External suppliers
Retailers, Advertising agencies, Transporters, Research Companies, Internet providers, Database managers, Distributors

Marketing

What is Marketing?

-> Marketing is a customer focus that permeates organizational functions and processes


-> Try to engage customers and manage profitable relationships with them

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Business Analytics

Investment and Financial Management

Scheduling Lean Manufacturing Systems

International relations

User Modeling and Recommender Systems

CH2: Consumer Behavior

CH3: Consumer Behavior

CH4: Consumer Behavior

CH5: Consumer Behavior

CH8: Consumer Behavior

CH10: Consumer Behavior

CH11: Consumer Behavior

CH12: Consumer Behavior

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R Codes

Anorganische

AC Verbindungen_Tutorien

Advanced International Experience

Einsatz und Realisierung von Datenbanken

chemiesoftware

Organische Chemie

Die Chemische Industrie

Planung technischer Logistik Systeme

Reaktionstechnik

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