Marketing at TU München | Flashcards & Summaries

Select your language

Suggested languages for you:
Log In Start studying!

Lernmaterialien für Marketing an der TU München

Greife auf kostenlose Karteikarten, Zusammenfassungen, Übungsaufgaben und Altklausuren für deinen Marketing Kurs an der TU München zu.

TESTE DEIN WISSEN

Which of the following statements about software-supported CRM is not correct?

Lösung anzeigen
TESTE DEIN WISSEN

database marketing is the process of building, maintaining, and using customer databases and other databases (products, suppliers, resellers)

Lösung ausblenden
TESTE DEIN WISSEN

What 5 questions should the Marketing Mission answer?

Lösung anzeigen
TESTE DEIN WISSEN
  1. What is our business?
  2. Who are our customers?
  3. What is the value to our customers?
  4. What will our business be?
  5. What should our business be?
⇒ Mission statement
Lösung ausblenden
TESTE DEIN WISSEN

What is in the center of value networks?

Lösung anzeigen
TESTE DEIN WISSEN

The Service Provider

Lösung ausblenden
TESTE DEIN WISSEN

What are SBUs and what is their purpose?

Lösung anzeigen
TESTE DEIN WISSEN

= Strategic Business Units
Purpose: Develop Separate strategies and assign appropriate funding to business that can be managed independently of each other.

Lösung ausblenden
TESTE DEIN WISSEN

What is MBO and what are the prerequisites of an MBO system?

Lösung anzeigen
TESTE DEIN WISSEN

MBO = "Management by Objectives" (used by MBO to set objectives

Prerequisites:

  • Objectives must be arranged hierarchically
  • Objectives should be quanitifed (to make them comparable)
  • Objectives should be realistric
  • Objectives must be consistent
Lösung ausblenden
TESTE DEIN WISSEN

What should a good Marketing Plan contain?

Lösung anzeigen
TESTE DEIN WISSEN
  • Executive summary / table of contents
  • Introduction of the company
  • Situation analysis
  • Marketing strategy
  • Marketing-mix instruments
  • Financial projections
  • Implementation control
Lösung ausblenden
TESTE DEIN WISSEN

What are support activities of the value chain?    

Lösung anzeigen
TESTE DEIN WISSEN
  • Firm infrastructure
  • HR Management
  • Technology development
  • Procurement
⇒ Margin
Lösung ausblenden
TESTE DEIN WISSEN
Which of the following statemets about Maslow´s pyramid of needs is not correct?
Lösung anzeigen
TESTE DEIN WISSEN
Getting enough food and water is an example of a physiological need
Lösung ausblenden
TESTE DEIN WISSEN
What is a service? 
Lösung anzeigen
TESTE DEIN WISSEN

-> A service is any act of performance that one party can offer another that is essentially intangible and does not result in the ownership of anything

Lösung ausblenden
TESTE DEIN WISSEN
What are the 3 characteristics of SBUs?
Lösung anzeigen
TESTE DEIN WISSEN
  1. Single business / collection of related business, can be planned separately from the rest.
  2. Own set of competitors for each SBU
  3. A manager is responsible for planning / profit performance.
Lösung ausblenden
TESTE DEIN WISSEN
What does Strategic Management mean and what are the 3 steps?
Lösung anzeigen
TESTE DEIN WISSEN
= management process of creating and increasing perceived value.

  • Planning (Corporate, Division, Business, Product / Service)
  • Implementing (Organizing Leading, Actual Implementing)
  • Controlling (Measuring + Diagnosing results, taking corrective action)
After Controlling, return to Planning/Implementing.
Lösung ausblenden
TESTE DEIN WISSEN
What are the 4 sequences of the Value-Delivering Process?
Lösung anzeigen
TESTE DEIN WISSEN
  1. Discovering the required value
    (selecting target groups, segment, position, customize product)
  2. Developing a suitable customer offering
    (collab w/ R&D, bundle attributes, develop branding, estimate cost-benefit balanace/pricing/willingness to pay)
  3. Delivering the value (product to customers, incl. Service & Support)
  4. Communicating the value
Lösung ausblenden
  • 523308 Karteikarten
  • 11323 Studierende
  • 499 Lernmaterialien

Beispielhafte Karteikarten für deinen Marketing Kurs an der TU München - von Kommilitonen auf StudySmarter erstellt!

Q:

Which of the following statements about software-supported CRM is not correct?

A:

database marketing is the process of building, maintaining, and using customer databases and other databases (products, suppliers, resellers)

Q:

What 5 questions should the Marketing Mission answer?

A:
  1. What is our business?
  2. Who are our customers?
  3. What is the value to our customers?
  4. What will our business be?
  5. What should our business be?
⇒ Mission statement
Q:

What is in the center of value networks?

A:

The Service Provider

Q:

What are SBUs and what is their purpose?

A:

= Strategic Business Units
Purpose: Develop Separate strategies and assign appropriate funding to business that can be managed independently of each other.

Q:

What is MBO and what are the prerequisites of an MBO system?

A:

MBO = "Management by Objectives" (used by MBO to set objectives

Prerequisites:

  • Objectives must be arranged hierarchically
  • Objectives should be quanitifed (to make them comparable)
  • Objectives should be realistric
  • Objectives must be consistent
Mehr Karteikarten anzeigen
Q:

What should a good Marketing Plan contain?

A:
  • Executive summary / table of contents
  • Introduction of the company
  • Situation analysis
  • Marketing strategy
  • Marketing-mix instruments
  • Financial projections
  • Implementation control
Q:

What are support activities of the value chain?    

A:
  • Firm infrastructure
  • HR Management
  • Technology development
  • Procurement
⇒ Margin
Q:
Which of the following statemets about Maslow´s pyramid of needs is not correct?
A:
Getting enough food and water is an example of a physiological need
Q:
What is a service? 
A:

-> A service is any act of performance that one party can offer another that is essentially intangible and does not result in the ownership of anything

Q:
What are the 3 characteristics of SBUs?
A:
  1. Single business / collection of related business, can be planned separately from the rest.
  2. Own set of competitors for each SBU
  3. A manager is responsible for planning / profit performance.
Q:
What does Strategic Management mean and what are the 3 steps?
A:
= management process of creating and increasing perceived value.

  • Planning (Corporate, Division, Business, Product / Service)
  • Implementing (Organizing Leading, Actual Implementing)
  • Controlling (Measuring + Diagnosing results, taking corrective action)
After Controlling, return to Planning/Implementing.
Q:
What are the 4 sequences of the Value-Delivering Process?
A:
  1. Discovering the required value
    (selecting target groups, segment, position, customize product)
  2. Developing a suitable customer offering
    (collab w/ R&D, bundle attributes, develop branding, estimate cost-benefit balanace/pricing/willingness to pay)
  3. Delivering the value (product to customers, incl. Service & Support)
  4. Communicating the value
Marketing

Erstelle und finde Lernmaterialien auf StudySmarter.

Greife kostenlos auf tausende geteilte Karteikarten, Zusammenfassungen, Altklausuren und mehr zu.

Jetzt loslegen

Das sind die beliebtesten Marketing Kurse im gesamten StudySmarter Universum

Marketing

Duale Hochschule Baden-Württemberg

Zum Kurs
marketing

Johannes Kepler Universität Linz

Zum Kurs
Marketing

Universidad del Valle de México

Zum Kurs
marketing

Universidad de Alcalá de Henares

Zum Kurs
MARKETING

Fondazione Sacro Cuore

Zum Kurs

Die all-in-one Lernapp für Studierende

Greife auf Millionen geteilter Lernmaterialien der StudySmarter Community zu
Kostenlos anmelden Marketing
Erstelle Karteikarten und Zusammenfassungen mit den StudySmarter Tools
Kostenlos loslegen Marketing