Marketing (WI001129) at TU München | Flashcards & Summaries

Lernmaterialien für Marketing (WI001129) an der TU München

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Which of the following is a stage of the Stage-Gate process (according to Cooper 2001)?

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Build business case

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According to Mr. Milani’s presentation, Space Mission Life Cycle has different phases. Which of the following descriptions does represent the “Definition” phase?

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The phase that converts the preliminary plan into a baseline technical solution

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Which of the following is not a type of innovation discussed in the first module?

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Market innovation

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Managing the innovation funnel effectively may be challenged due to…

(1) ...uncertainty surrounding the source of the initial idea.

(2) ...preferential treatment of senior management’s pet projects.

(3) ...project congestion and iterative loops.

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All of the statements (1) - (3) are correct.

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Which of the following examples could be included in a technology exploitation strategy in the context of open innovation?

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Technology licensing

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Which of the following is NOT a consequence of a new techno-economic paradigm?

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New political orientation of the government

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Which of these statements about the product life-cycle is wrong?

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In the transitional phase, plants are typically small scale and located near the user.

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The “sailing ship phenomenon” refers to...

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...the performance increase of large sailing ships toward the end of their technology development, when they were in competition with steam ships.

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Which statement is not correct?

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Firms with low risk acceptance are more likely to benefit from first-mover advantages.

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Which statement about copyright is NOT correct?

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Copyright in Germany lasts for up to 70 years after the author’s death if renewal fees are paid.

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When is a cost-reducing innovation a “radical innovation” in the sense of Arrow?

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If it reduces the innovator’s marginal cost so strongly that the innovator can set a price like a monopolist without any competition, and still price below the marginal cost of the other firms.

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Successful innovation activities often need both solution knowledge and...


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Need knowledge

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Q:

Which of the following is a stage of the Stage-Gate process (according to Cooper 2001)?

A:

Build business case

Q:

According to Mr. Milani’s presentation, Space Mission Life Cycle has different phases. Which of the following descriptions does represent the “Definition” phase?

A:

The phase that converts the preliminary plan into a baseline technical solution

Q:

Which of the following is not a type of innovation discussed in the first module?

A:

Market innovation

Q:

Managing the innovation funnel effectively may be challenged due to…

(1) ...uncertainty surrounding the source of the initial idea.

(2) ...preferential treatment of senior management’s pet projects.

(3) ...project congestion and iterative loops.

A:

All of the statements (1) - (3) are correct.

Q:

Which of the following examples could be included in a technology exploitation strategy in the context of open innovation?

A:

Technology licensing

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Q:

Which of the following is NOT a consequence of a new techno-economic paradigm?

A:

New political orientation of the government

Q:

Which of these statements about the product life-cycle is wrong?

A:

In the transitional phase, plants are typically small scale and located near the user.

Q:

The “sailing ship phenomenon” refers to...

A:

...the performance increase of large sailing ships toward the end of their technology development, when they were in competition with steam ships.

Q:

Which statement is not correct?

A:

Firms with low risk acceptance are more likely to benefit from first-mover advantages.

Q:

Which statement about copyright is NOT correct?

A:

Copyright in Germany lasts for up to 70 years after the author’s death if renewal fees are paid.

Q:

When is a cost-reducing innovation a “radical innovation” in the sense of Arrow?

A:

If it reduces the innovator’s marginal cost so strongly that the innovator can set a price like a monopolist without any competition, and still price below the marginal cost of the other firms.

Q:

Successful innovation activities often need both solution knowledge and...


A:

Need knowledge

Marketing (WI001129)

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