Marketing SS19 at TU München

Flashcards and summaries for Marketing SS19 at the TU München

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Exemplary flashcards for Marketing SS19 at the TU München on StudySmarter:

Bring the following philosophies in a correct order, beginning with the earliest (1), ending with the latest (3).

Exemplary flashcards for Marketing SS19 at the TU München on StudySmarter:

Which of the following statements about marketing is not correct?

Exemplary flashcards for Marketing SS19 at the TU München on StudySmarter:

The marketing management process describes...
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Market demand can be...

  1. irregular, meaning that customers ask for certain offerings depending on time (e.g., season)
  2. negative, meaning that pessimistic customers have a lower willingness-to-pay than optimistic customers
  3. unwholesome, meaning that customers are attracted to offerings that have undesirable social consequences
  4. latent, meaning that a need cannot be satisfied by an existing offering
  5. overfull, meaning that a demand cannot be met, because there are not enough offerings

Exemplary flashcards for Marketing SS19 at the TU München on StudySmarter:

In a SWOT analysis, external factors include...

Exemplary flashcards for Marketing SS19 at the TU München on StudySmarter:

Which of the following statements about the marketing-mix Instruments is not true?

Exemplary flashcards for Marketing SS19 at the TU München on StudySmarter:

Which statement about Ansoff's product-market expansion grid is not correct?
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Exemplary flashcards for Marketing SS19 at the TU München on StudySmarter:

Which statement concerning the customer satisfaction is wrong?

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The BCG's market growth-market share matrix has the following implications:
  1. Questions marks are built up to become stars if a firm can catch up with a competitor (in terms of gaining market share)
  2. Cash cows finance stars and question marks
  3. Dogs are eliminated when they are unprofitable
  4. Stars are promoted so that future profits increase
  5. Turtles are aging business whose lifetime should be extended

Exemplary flashcards for Marketing SS19 at the TU München on StudySmarter:

Ansoff's product-market expansion grid does not include the following option:

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Bring the following customer loyalty formation variables in a correct order beginning with the cause (1), ending with the effect (4).
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Which of the following variables is not part of the Balanced Scorecard's four perspectives of marketing metrics and marketing-mix modeling?

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Exemplary flashcards for Marketing SS19 at the TU München on StudySmarter:

Marketing SS19

Bring the following philosophies in a correct order, beginning with the earliest (1), ending with the latest (3).
(1) Selling, (2) Marketing, (3) Production

Marketing SS19

Which of the following statements about marketing is not correct?
Marketing aims to develop the right products and services for the right customers.

Marketing SS19

The marketing management process describes...
marketers' goals-directed planning, organizing, leading and controlling.

Marketing SS19

Market demand can be...

  1. irregular, meaning that customers ask for certain offerings depending on time (e.g., season)
  2. negative, meaning that pessimistic customers have a lower willingness-to-pay than optimistic customers
  3. unwholesome, meaning that customers are attracted to offerings that have undesirable social consequences
  4. latent, meaning that a need cannot be satisfied by an existing offering
  5. overfull, meaning that a demand cannot be met, because there are not enough offerings
1, 3, and 4 are correct only

Marketing SS19

In a SWOT analysis, external factors include...
strengths and weaknesses

Marketing SS19

Which of the following statements about the marketing-mix Instruments is not true?
Price is an instrument that strongly influences the revenues made

Marketing SS19

Which statement about Ansoff's product-market expansion grid is not correct?
Market penetration means acting on a current market with an existing product

Marketing SS19

Which statement concerning the customer satisfaction is wrong?
Satisfied customers tend to buy more as the company introduces new market offerings and upgrades existing ones

Marketing SS19

The BCG's market growth-market share matrix has the following implications:
  1. Questions marks are built up to become stars if a firm can catch up with a competitor (in terms of gaining market share)
  2. Cash cows finance stars and question marks
  3. Dogs are eliminated when they are unprofitable
  4. Stars are promoted so that future profits increase
  5. Turtles are aging business whose lifetime should be extended
1, 2, and 3 are correct only

Marketing SS19

Ansoff's product-market expansion grid does not include the following option:
Market penetration

Marketing SS19

Bring the following customer loyalty formation variables in a correct order beginning with the cause (1), ending with the effect (4).
(1) perceived value, (2) Benefits and costs, (3) Satisfaction, (4) Loyalty

Marketing SS19

Which of the following variables is not part of the Balanced Scorecard's four perspectives of marketing metrics and marketing-mix modeling?
Financial perspective

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Marketing at

Universität Passau

Marketing at

Fachhochschule Dortmund

Marketing at

Hochschule Furtwangen

Marketing at

Hochschule für Technik und Wirtschaft Berlin

Marketing at

Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen

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