ICO at TU München

Arrow

100% for free

Arrow

Efficient learning

Arrow

100% for free

Arrow

Efficient learning

Arrow

Synchronization on all devices

Arrow Arrow

It’s completely free

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

Study with flashcards and summaries for the course ICO at the TU München

Exemplary flashcards for ICO at the TU München on StudySmarter:

Que hace una empresea?

Exemplary flashcards for ICO at the TU München on StudySmarter:

Formula: costes totales unitarios    

Exemplary flashcards for ICO at the TU München on StudySmarter:

Formula precio medio    

Exemplary flashcards for ICO at the TU München on StudySmarter:

Formula: costes relativos    

Exemplary flashcards for ICO at the TU München on StudySmarter:

Formula: varianzas interanuales

Exemplary flashcards for ICO at the TU München on StudySmarter:

Formula: cuota mercado    

Exemplary flashcards for ICO at the TU München on StudySmarter:

3 posibilidades para Diagnósticos Comerciales de los Registros Internos de la empresa

Exemplary flashcards for ICO at the TU München on StudySmarter:

Registro interno: Base de datos de la propia empresa: 2 estrategias/acciones promocionales para mejorar consumo de cliente    

Exemplary flashcards for ICO at the TU München on StudySmarter:

Que tipo de fuentes hay?

Exemplary flashcards for ICO at the TU München on StudySmarter:

registros internos: 

Exemplary flashcards for ICO at the TU München on StudySmarter:

Panel vs encuesta

Exemplary flashcards for ICO at the TU München on StudySmarter:

Por que se llaman "Clientes Internos"?

Your peers in the course ICO at the TU München create and share summaries, flashcards, study plans and other learning materials with the intelligent StudySmarter learning app.

Get started now!

Flashcard Flashcard

Exemplary flashcards for ICO at the TU München on StudySmarter:

ICO

Que hace una empresea?

= solucionadora/productora de satisfacción
– no vende
– Se relaciona → marketing de relaciones

Pero: la empresa productora NO se relaciona con el cliente final directamente,
hay un proceso de satisfacción

ICO

Formula: costes totales unitarios    

Suma costes / UF empresa

ICO

Formula precio medio    

UM / UF

ICO

Formula: costes relativos    

costes [fijos, …] / unidades monetarias empresa

ICO

Formula: varianzas interanuales

t1-t0 / t0

ICO

Formula: cuota mercado    

unidades fiísicas empresa / UF mercado

o
Unidades monetarias

ICO

3 posibilidades para Diagnósticos Comerciales de los Registros Internos de la empresa

1. Analis de Ratios
2. evalucacion del conocimiento del mercado de la empresa
3.Análisis de competitividad de la empresa

ICO

Registro interno: Base de datos de la propia empresa: 2 estrategias/acciones promocionales para mejorar consumo de cliente    

upselling (2 –> 4)
crossselling (3 –>4)

3 – 4
1 – 2

ICO

Que tipo de fuentes hay?

Registros internos y externos (–> organismos privados, oficiales, publicaciones)

ICO

registros internos: 
– Registros contables (Buchhaltungsunterlagen)
– Registros comerciales (estadísticas de ventas)
– Costes de producción
– informes diversos elaborados en el pasado
 – Quejas y reclamaciones

ICO

Panel vs encuesta

Panel: 

Periódicamente
Siempre más o menos la misma gente

Encuesta: 

Un tiempo especifico –> Tiempo puntual
Muestra

voluntaria

ICO

Por que se llaman "Clientes Internos"?

= es aquel miembro de la organización, que recibe el resultado de un proceso anterior, llevado a cabo en la misma organización 

= el mismo equipo (empleados), colaboradores (distribuidores por ejemplo) y proveedores –> gente en la misma empresa que benefice del trabajo que hace marketing

Sign up for free to see all flashcards and summaries for ICO at the TU München

Singup Image Singup Image
Wave

Other courses from your degree program

For your degree program at the TU München there are already many courses on StudySmarter, waiting for you to join them. Get access to flashcards, summaries, and much more.

Back to TU München overview page

What is StudySmarter?

What is StudySmarter?

StudySmarter is an intelligent learning tool for students. With StudySmarter you can easily and efficiently create flashcards, summaries, mind maps, study plans and more. Create your own flashcards e.g. for ICO at the TU München or access thousands of learning materials created by your fellow students. Whether at your own university or at other universities. Hundreds of thousands of students use StudySmarter to efficiently prepare for their exams. Available on the Web, Android & iOS. It’s completely free.

Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards
Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards

How it works

Top-Image

Get a learning plan

Prepare for all of your exams in time. StudySmarter creates your individual learning plan, tailored to your study type and preferences.

Top-Image

Create flashcards

Create flashcards within seconds with the help of efficient screenshot and marking features. Maximize your comprehension with our intelligent StudySmarter Trainer.

Top-Image

Create summaries

Highlight the most important passages in your learning materials and StudySmarter will create a summary for you. No additional effort required.

Top-Image

Study alone or in a group

StudySmarter automatically finds you a study group. Share flashcards and summaries with your fellow students and get answers to your questions.

Top-Image

Statistics and feedback

Always keep track of your study progress. StudySmarter shows you exactly what you have achieved and what you need to review to achieve your dream grades.

1

Learning Plan

2

Flashcards

3

Summaries

4

Teamwork

5

Feedback