Français at TU München

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Exemplary flashcards for Français at the TU München on StudySmarter:

What are the five elements of market entry strategies?

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Arenas (Forming a Strategy)

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Economic Logic/Financials Dimensions
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Exemplary flashcards for Français at the TU München on StudySmarter:

How is foreign market entry triggered?

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4 Subquestions for economic logic

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What do we mean with the expression "Stuck in the middle"?

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How is competitive advantage CA created?
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Exemplary flashcards for Français at the TU München on StudySmarter:

What are the five elements of a strategy?

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What are revenue models?

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Reasons for foreign market entry?

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Options for managing exchange rate risks:
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What is meant by 'Stuck in the middle' by Karstadt?

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Exemplary flashcards for Français at the TU München on StudySmarter:

Français

What are the five elements of market entry strategies?
- Target market selection - Target market offerings - Entry mode - Market entry timing - Target market business case

Français

Arenas (Forming a Strategy)
- selection of markets & market segments - fit between environment (industry attractiveness) & own strengths (resources)

Français

Economic Logic/Financials Dimensions
1. What is your revenue model? 2. What determines your costs? 3. What is your margin model? 4. When does your cash flow in & flow out?

Français

How is foreign market entry triggered?
1. Reactive Market Entry (Tit-For-Tat) 2. Follow the Leader 3. Consequence of Business Model Design 4. Result of Superior Business Model

Français

4 Subquestions for economic logic
1. What is your revenue model? 2. What determines your costs? 3. What is your margin model? 4. When does cash flow-in and flow-out?

Français

What do we mean with the expression "Stuck in the middle"?

When a company tries to be price leader and focuses differentiation simultaneously 

!Not good!

Français

How is competitive advantage CA created?
- Created if a company's service to its customers is superior to that of its competitors

Français

What are the five elements of a strategy?
- In which makes do we want to be active in? - Which competitive advantages do we want to achieve? - How will we obtain revenues and profits? - What is our business system? - What will be our speed and sequence of moves?

Français

What are revenue models?
- Transfer of ownership - Pay-per-use - Membership model - Cross-subsidy of complementary goods(expensive add ons) - Two- sided market model(Advertisement)

Français

Reasons for foreign market entry?
- foreigners entered your home marked - other companies already entered this foreign market - consequence of business model design - proactive expansion resulting from firm specific advantages

Français

Options for managing exchange rate risks:
- Hedging - Price/ Cost adjustments

Français

What is meant by 'Stuck in the middle' by Karstadt?
85% of companies who try to achieve both - differentiation and price leadership, get stuck in the middle and fail.

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