eship at TU München

Flashcards and summaries for eship at the TU München

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Study with flashcards and summaries for the course eship at the TU München

Exemplary flashcards for eship at the TU München on StudySmarter:

Imitation strategy
Advantages

Exemplary flashcards for eship at the TU München on StudySmarter:

Gazelle 

Exemplary flashcards for eship at the TU München on StudySmarter:

Unicorn 

Exemplary flashcards for eship at the TU München on StudySmarter:

Imitation strategy  Disadvantages

Exemplary flashcards for eship at the TU München on StudySmarter:

Small firms 

Exemplary flashcards for eship at the TU München on StudySmarter:

Micro firms

Exemplary flashcards for eship at the TU München on StudySmarter:

Diversification strat

Exemplary flashcards for eship at the TU München on StudySmarter:

Product deviversi  strat.

Exemplary flashcards for eship at the TU München on StudySmarter:

Medium size firms 

Exemplary flashcards for eship at the TU München on StudySmarter:

Electric theory 

Exemplary flashcards for eship at the TU München on StudySmarter:

Broad-scope strategy

Exemplary flashcards for eship at the TU München on StudySmarter:

First mover strategy Disadvantages

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Exemplary flashcards for eship at the TU München on StudySmarter:

eship

Imitation strategy
Advantages

Imitation is easy, reduces R&D costs, provides organizational legitimacy, reduces customer uncertainty

eship

Gazelle 
  • =< 5 years old
  • => 10 employers 
  • Average Growth > 20% over three years

eship

Unicorn 

Value over a billion 

eship

Imitation strategy  Disadvantages

(might look like a rip-off, high competition, bad PR through image, high level of resistance from original entity)

eship

Small firms 
  • < 50 employs 
  • < 10 mio Umsatz 

eship

Micro firms
  • < 10 employees 
  • Annual turnover & balance sheet total =< 2 mio

eship

Diversification strat

.: Grow by selling new product to new market
(backward integration: a step back (up) in the value-added chain towards raw materials; e.g.: take over supplier;
forwards integration: a step forward (down) in the value-added chain towards customers; e.g.: take over distributor(s);
horizontal integration: occurs at the same level, but different complementary value-added chain.

eship

Product deviversi  strat.

: Grow by developing and selling new prods. to existing customers (capitalize on existing distribution systems, capitalize on corp. reputation)

eship

Medium size firms 
  • < 250 employee 
  • < 50 mio turnover 
  • < 43 mio balance sheet 

eship

Electric theory 
  • Licensing 
  • Export 
  • Subsidiary 

eship

Broad-scope strategy

Offer a range of products, many different market segments, strategy through information provided by learning process, firm operates on many “fronts” Reduction of market uncertainties but broad exposure to competition

eship

First mover strategy Disadvantages

Market uncertainty, Technological uncertainty (will it hold; “leapfrogs”), Uncertainty for customers (value?) Overcome/reduce advantages by: Informational advertising, highlight product benefits, create frame/reference for customers, educate customers by demonstrating

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Essenz Wirtschaftsethik

Einführung in die Softwaretechnik

Start-up Financing

Investitions- und Finanzmanagement

Datenbanken

Strategic and International Management

StaatsR I - haupties

Wirtschaftsprivatrecht 1

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Best EdTech Startup in Europe

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EUROPEAN YOUTH AWARD IN SMART LEARNING

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BEST EDTECH STARTUP IN GERMANY

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Best EdTech Startup in Europe

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EUROPEAN YOUTH AWARD IN SMART LEARNING

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BEST EDTECH STARTUP IN GERMANY

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