CH3: Consumer Behavior at TU München

Flashcards and summaries for CH3: Consumer Behavior at the TU München

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Study with flashcards and summaries for the course CH3: Consumer Behavior at the TU München

Exemplary flashcards for CH3: Consumer Behavior at the TU München on StudySmarter:

Def. perception

Exemplary flashcards for CH3: Consumer Behavior at the TU München on StudySmarter:

Def. Consumer Inferences

Exemplary flashcards for CH3: Consumer Behavior at the TU München on StudySmarter:

Def. Comprehension

Exemplary flashcards for CH3: Consumer Behavior at the TU München on StudySmarter:

Def. Subliminal perception

Exemplary flashcards for CH3: Consumer Behavior at the TU München on StudySmarter:

Weber's Law

Exemplary flashcards for CH3: Consumer Behavior at the TU München on StudySmarter:

Def. Differential threshold

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Def. absolute threshold

Exemplary flashcards for CH3: Consumer Behavior at the TU München on StudySmarter:

Ways of perceiving

Exemplary flashcards for CH3: Consumer Behavior at the TU München on StudySmarter:

Def. Perception

Exemplary flashcards for CH3: Consumer Behavior at the TU München on StudySmarter:

Def. Concrete Stimuli

Exemplary flashcards for CH3: Consumer Behavior at the TU München on StudySmarter:

Def. Prominent Stimuli

Exemplary flashcards for CH3: Consumer Behavior at the TU München on StudySmarter:

characteristics of stimuli in order to be more attractive

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Exemplary flashcards for CH3: Consumer Behavior at the TU München on StudySmarter:

CH3: Consumer Behavior

Def. perception
5
= process of determination of the properties of a stimuli through smell, vision, touch, taste, sound

CH3: Consumer Behavior

Def. Consumer Inferences
5
= conclusion that consumers draw or interpretations they form based on messages
based on:
– brand name/logo
– product features
– price
– message
– retail atmosphere

CH3: Consumer Behavior

Def. Comprehension
6
= process of extracting higher-order meaning from what consumers have perceived in context of what they already know

CH3: Consumer Behavior

Def. Subliminal perception
5
= activation of sensory receptors by a stimuli below the perceptual threshold

CH3: Consumer Behavior

Weber's Law
5
= the more intense the initial stimulus was, the greater needs to be the additional intensity of the second stimulus in order to be perceived

CH3: Consumer Behavior

Def. Differential threshold
5
= intensity difference needed, in order to perceive the difference between two stimuli

CH3: Consumer Behavior

Def. absolute threshold
5
= minimum intensity needed to be perceived

CH3: Consumer Behavior

Ways of perceiving
5
through:
– vision
– touch
– smell
– taste

CH3: Consumer Behavior

Def. Perception
5
= process of determine the properties of the stimuli using touch, smell, vision, taste, hearing

CH3: Consumer Behavior

Def. Concrete Stimuli
5
= concreteness is defined as the extent to which we can imagine stimuli

CH3: Consumer Behavior

Def. Prominent Stimuli
5
= stand out of a stimuli relatively to the environment due to their intensity (size, duration, movement)

CH3: Consumer Behavior

characteristics of stimuli in order to be more attractive
5
– personally relevant
– pleasant
– surprising
– easy to process

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