CH2: Consumer Behavior at TU München

Flashcards and summaries for CH2: Consumer Behavior at the TU München

Arrow Arrow

It’s completely free

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

Study with flashcards and summaries for the course CH2: Consumer Behavior at the TU München

Exemplary flashcards for CH2: Consumer Behavior at the TU München on StudySmarter:

Consumers motivation acc. to Research...

Exemplary flashcards for CH2: Consumer Behavior at the TU München on StudySmarter:

Def. Opportunity

Exemplary flashcards for CH2: Consumer Behavior at the TU München on StudySmarter:

Def. Ability

Exemplary flashcards for CH2: Consumer Behavior at the TU München on StudySmarter:

impact of inconsistency on attitudes

Exemplary flashcards for CH2: Consumer Behavior at the TU München on StudySmarter:

perceived risk tends to be higher when...

Exemplary flashcards for CH2: Consumer Behavior at the TU München on StudySmarter:

types of perceived risk

Exemplary flashcards for CH2: Consumer Behavior at the TU München on StudySmarter:

components of perceived risk

Exemplary flashcards for CH2: Consumer Behavior at the TU München on StudySmarter:

Def. perceived risk

Exemplary flashcards for CH2: Consumer Behavior at the TU München on StudySmarter:

impact of goals on consumer behavior

Exemplary flashcards for CH2: Consumer Behavior at the TU München on StudySmarter:

def. goal

Exemplary flashcards for CH2: Consumer Behavior at the TU München on StudySmarter:

types of need conflicts

Exemplary flashcards for CH2: Consumer Behavior at the TU München on StudySmarter:

characteristics of needs

Your peers in the course CH2: Consumer Behavior at the TU München create and share summaries, flashcards, study plans and other learning materials with the intelligent StudySmarter learning app.

Get started now!

Flashcard Flashcard

Exemplary flashcards for CH2: Consumer Behavior at the TU München on StudySmarter:

CH2: Consumer Behavior

Consumers motivation acc. to Research...
4
– Rewards
– Moral Purity: Cleanliness
– Eroticism

CH2: Consumer Behavior

Def. Opportunity
4
= extent to possibility of consumers to acquire & process information
– influenced by time, distraction, complexity, amount, repetition, control of information

CH2: Consumer Behavior

Def. Ability
4
= extent to which consumers have the required resources to make outcome happen

CH2: Consumer Behavior

impact of inconsistency on attitudes
4
– consumers tend to be more motivated when receiving moderately inconsistent information
– receive more information, progress more information when they try to eliminate and understand the inconsistency
– consumers are less motivated to process highly inconsistent with their priorities

CH2: Consumer Behavior

perceived risk tends to be higher when...
4
– offering is new
– offering is expensive
– opinions of others are important
– brands differ substantially in quality
– consumer has little confidence / experience in valuating offer
– little information is available

CH2: Consumer Behavior

types of perceived risk
4
– financial
– performance
– physical (safety)
– social
– psychological
– time

CH2: Consumer Behavior

components of perceived risk
4
– uncertainty = anticipation of outcomes & how (un-)/certain these are
– consequences = negativity of outcomes & how severe these are

CH2: Consumer Behavior

Def. perceived risk
4
= extent to which consumers anticipate negative consequences of buying, using, disposing an offering to emerge or positive consequences not to emerge

CH2: Consumer Behavior

impact of goals on consumer behavior
3
Consumer behavior = cycle of setting & achieving goals
– Set > pursue > determine outcome > adapt

CH2: Consumer Behavior

def. goal
3
= particular end state/outcome that a person would like to achieve
-> more specific than needs

CH2: Consumer Behavior

types of need conflicts
3
– Approach Approach
– Approach Avoidance
– Avoidance Avoidance

CH2: Consumer Behavior

characteristics of needs
3
– can conflict
– exist in hierarchy
– can be internally or externally activated
– satisfaction is dynamic

Sign up for free to see all flashcards and summaries for CH2: Consumer Behavior at the TU München

Singup Image Singup Image
Wave

Other courses from your degree program

For your degree program Management And Technology at the TU München there are already many courses on StudySmarter, waiting for you to join them. Get access to flashcards, summaries, and much more.

Back to TU München overview page

Business Analytics

Investment and Financial Management

Scheduling Lean Manufacturing Systems

International relations

User Modeling and Recommender Systems

CH3: Consumer Behavior

CH4: Consumer Behavior

CH5: Consumer Behavior

CH8: Consumer Behavior

CH10: Consumer Behavior

CH11: Consumer Behavior

CH12: Consumer Behavior

Marketing

R Codes

Anorganische

AC Verbindungen_Tutorien

Einsatz und Realisierung von Datenbanken

chemiesoftware

What is StudySmarter?

What is StudySmarter?

StudySmarter is an intelligent learning tool for students. With StudySmarter you can easily and efficiently create flashcards, summaries, mind maps, study plans and more. Create your own flashcards e.g. for CH2: Consumer Behavior at the TU München or access thousands of learning materials created by your fellow students. Whether at your own university or at other universities. Hundreds of thousands of students use StudySmarter to efficiently prepare for their exams. Available on the Web, Android & iOS. It’s completely free.

Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards
Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards

How it works

Top-Image

Get a learning plan

Prepare for all of your exams in time. StudySmarter creates your individual learning plan, tailored to your study type and preferences.

Top-Image

Create flashcards

Create flashcards within seconds with the help of efficient screenshot and marking features. Maximize your comprehension with our intelligent StudySmarter Trainer.

Top-Image

Create summaries

Highlight the most important passages in your learning materials and StudySmarter will create a summary for you. No additional effort required.

Top-Image

Study alone or in a group

StudySmarter automatically finds you a study group. Share flashcards and summaries with your fellow students and get answers to your questions.

Top-Image

Statistics and feedback

Always keep track of your study progress. StudySmarter shows you exactly what you have achieved and what you need to review to achieve your dream grades.

1

Learning Plan

2

Flashcards

3

Summaries

4

Teamwork

5

Feedback