Applied Strategy at TU München

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What does TIC stand for?

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What is Market Expansion

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What is Product Differentiation
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What is Diversification

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How does TÜV realize Industry 4.0 Transformation

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What has TÜV done in regards of Smart Citiy

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Explain Agency and three characteristics
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Why do companies internationalize

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What could go wrong with M&A?

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Principle of organizational development

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Disadvantage of regional orga?
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Which three cornerstones have to fit together so that a company works ?

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Exemplary flashcards for Applied Strategy at the TU München on StudySmarter:

Applied Strategy

What does TIC stand for?
Testing, Inspection, Certification

Applied Strategy

What is Market Expansion
Sell exisiting products on new markets -First step towards internationalization -Know How Transfer Example: TÜV Süd tests children's toy in Germany and opens a laboratory for the same service in China

Applied Strategy

What is Product Differentiation
Increasing the sales potential by enriching an existing product - through the added value of service offered, with the product or through a change in the business model Example: car manufacturer does not sell vehicles but mobility

Applied Strategy

What is Diversification
Sell new products in new markets Example: TÜV offers testing textiles in Bangladesh.

Applied Strategy

How does TÜV realize Industry 4.0 Transformation
Developed Smart Industry Readiness Index with Singapore Economic Development Board --> Evaluates current state of manufacturing facilities, offering a structured and holistic approach to start, sustain and scale transformation efforts

Applied Strategy

What has TÜV done in regards of Smart Citiy
developed a smart city assessment checklist

Applied Strategy

Explain Agency and three characteristics
- Sales agencies are companies that have established themselves as intermediaries between producers of branded goods and the various forms of trade, specializing in the sale of products without manufacturing the products themselves. - belong to the external distribution channels of production companies. - Borders become fluid  - Long tradition(e.g. trading houses)

Applied Strategy

Why do companies internationalize
Ansoff Matrix

Applied Strategy

What could go wrong with M&A?
System and process integration

Applied Strategy

Principle of organizational development
Structure follows Strategy!

Applied Strategy

Disadvantage of regional orga?
Nachteil: Systeme haben sich auseinander entwickelt, optimierung (wie HR, SAP) für eigene Orga —> mehr Aufwand, globale Kunden überall gleich zu betreuen

Applied Strategy

Which three cornerstones have to fit together so that a company works ?
-Structure -Knowledge management and know how -role description and cooperation

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