e commerce at TU Berlin

Flashcards and summaries for e commerce at the TU Berlin

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Study with flashcards and summaries for the course e commerce at the TU Berlin

Exemplary flashcards for e commerce at the TU Berlin on StudySmarter:

added Value of Digital Value Chain (4)

Exemplary flashcards for e commerce at the TU Berlin on StudySmarter:

Dimensionen der Werbschöpfungskette Pure e-commerce

Exemplary flashcards for e commerce at the TU Berlin on StudySmarter:

Schwächen von porters value chain

Exemplary flashcards for e commerce at the TU Berlin on StudySmarter:

3 Schritte von physical zum Digital Value chain

Exemplary flashcards for e commerce at the TU Berlin on StudySmarter:

added Value of Digital Value Chain (2) 4 Ps of marketing

Exemplary flashcards for e commerce at the TU Berlin on StudySmarter:

added Value of Digital Value Chain (3) customer intimacy

Exemplary flashcards for e commerce at the TU Berlin on StudySmarter:

electronic Business nach Jelassi, T & Enders, A

Exemplary flashcards for e commerce at the TU Berlin on StudySmarter:

Electronic Business (eBusiness) nach Schneider, G. P.

Exemplary flashcards for e commerce at the TU Berlin on StudySmarter:

Electronic Business (eBusiness) nach Turban, E. et al

Exemplary flashcards for e commerce at the TU Berlin on StudySmarter:

Electronic Commerce (eCommerce) Jelassi, T. & Enders, A.

Exemplary flashcards for e commerce at the TU Berlin on StudySmarter:

Electronic Commerce (eCommerce) Schneider, G. P

Exemplary flashcards for e commerce at the TU Berlin on StudySmarter:

Electronic Commerce (eCommerce) Turban, E. et al.

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Exemplary flashcards for e commerce at the TU Berlin on StudySmarter:

e commerce

added Value of Digital Value Chain (4)
Information intermediaries

e commerce

Dimensionen der Werbschöpfungskette Pure e-commerce
alle dimensionen digital, z.B. itunes -> für Anbieter billig, da kaum Personal & miete , Transaktionskosten -> 0

e commerce

Schwächen von porters value chain
-nicht für services anwendbar -vernachlässigt Kundenwünsche durch Marktrecherchen

e commerce

3 Schritte von physical zum Digital Value chain
(1) Visibility : viele informationen werden gesammelt ; werden benutzt um die aktivitäten entlang dem physical Supply chain anzupassen (2) mirroring capapbilities : physiche aktivitaten durch Digital ersetz b.z.w. kopiert (3) new customer relationships: - info sammeln - organisieren - auswählen -zusammenlassen -anbieten

e commerce

added Value of Digital Value Chain (2) 4 Ps of marketing
product , place , price, promotion

e commerce

added Value of Digital Value Chain (3) customer intimacy
persönlich Daten werden bereitgestellt ; Feedback ; langfristrigen Kundenbeziehung

e commerce

electronic Business nach Jelassi, T & Enders, A
Use of electronic means to conduct an organization’s business internally and/or externally. Internal eBusiness activities include the linking of an organization’s employees with each other through an intranet to improve information sharing, facilitate knowledge dissemination, and support management reporting. eBusiness activities also include supporting after-sales service activities and collaborating with business partners.

e commerce

Electronic Business (eBusiness) nach Schneider, G. P.
Another term for electronic commerce; sometimes used as a broader term for electronic commerce that includes all business processes, as distinguished from a narrow definition of electronic commerce that includes sales and purchase transaction only

e commerce

Electronic Business (eBusiness) nach Turban, E. et al
eBusiness refers to a broader definition of eCommerce, not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, conducting eLearning, and conducting electronic transactions within an organization

e commerce

Electronic Commerce (eCommerce) Jelassi, T. & Enders, A.
More specific than eBusiness and can thought of as a subset of the latter. eCommerce deals with the facilitation of transactions and selling of products and services online. This involves the electronic trading of physical and digital goods, quite often encompassing all the trading steps such as online marketing, online ordering, ePayment, and, for digital goods, online distribution.

e commerce

Electronic Commerce (eCommerce) Schneider, G. P
Business activities conducted using electronic data transmission over the Internet and the World Wide Web.

e commerce

Electronic Commerce (eCommerce) Turban, E. et al.
Process of buying, selling, transferring, or exchanging products, services, and/or information via computer networks, mostly the Internet and Intranet.

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