Marketing at Ontario College Of Art And Design | Flashcards & Summaries

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Lernmaterialien für marketing an der Ontario College of Art and Design

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Product item
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A specific model, brand, or size of a product within a product line.
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Product Width
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The number of different product lines a business manufactures sells.
Ex:
Width of the Gillette Product Mix
Oral Blades & Personal Batteries Appliances Care Razors Care
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Product depth 
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The number of product items offered within each product line.
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8 Stages of Product Development
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1) Generating Ideas
2) Screening Ideas
3) Concept developement
4) Marketing strategy 
5.)Feasibility study
6.)Product design 
7.)Test marketing 
8.)Market entry



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Generating ideas
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– Come from a variety of sources – Creativity is essential
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Screening ideas
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– Testing of consumer reaction and
competitive situation in the market.
– Ideas are evaluated and matched against the company’s overall objectives.
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Concept developement
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– Consider a product’s potential sales, costs, and production requirements.
– If consumers think the idea is a good one, a “prototype” is created.
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Marketing strategy 
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a plan of action designed to promote and sell a product or service.
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Feasibility study
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• Marketing, production, and finance departments assess whether or not the product/service is profitable enough.


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Product design 
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• Includes product and its warranty, instructional manual, packaging and service information.
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Test marketing 
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• Involves product trial and auditing of consumer reactions.
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Product Line
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A group of closely related products manufactured and/or sold by a business. Or a group of related products all marketed under a single brand name that is sold by the same company
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  • 182 Karteikarten
  • 13 Studierende
  • 0 Lernmaterialien

Beispielhafte Karteikarten für deinen marketing Kurs an der Ontario College of Art and Design - von Kommilitonen auf StudySmarter erstellt!

Q:
Product item
A:
A specific model, brand, or size of a product within a product line.
Q:
Product Width
A:
The number of different product lines a business manufactures sells.
Ex:
Width of the Gillette Product Mix
Oral Blades & Personal Batteries Appliances Care Razors Care
Q:
Product depth 
A:
The number of product items offered within each product line.
Q:
8 Stages of Product Development
A:
1) Generating Ideas
2) Screening Ideas
3) Concept developement
4) Marketing strategy 
5.)Feasibility study
6.)Product design 
7.)Test marketing 
8.)Market entry



Q:
Generating ideas
A:
– Come from a variety of sources – Creativity is essential
Mehr Karteikarten anzeigen
Q:
Screening ideas
A:
– Testing of consumer reaction and
competitive situation in the market.
– Ideas are evaluated and matched against the company’s overall objectives.
Q:
Concept developement
A:
– Consider a product’s potential sales, costs, and production requirements.
– If consumers think the idea is a good one, a “prototype” is created.
Q:
Marketing strategy 
A:
a plan of action designed to promote and sell a product or service.
Q:
Feasibility study
A:
• Marketing, production, and finance departments assess whether or not the product/service is profitable enough.


Q:
Product design 
A:
• Includes product and its warranty, instructional manual, packaging and service information.
Q:
Test marketing 
A:
• Involves product trial and auditing of consumer reactions.
Q:
Product Line
A:
A group of closely related products manufactured and/or sold by a business. Or a group of related products all marketed under a single brand name that is sold by the same company
marketing

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