Vorlesung - Technology & Strategy at LMU München

Arrow Arrow

It’s completely free

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

Study with flashcards and summaries for the course Vorlesung - Technology & Strategy at the LMU München

Exemplary flashcards for Vorlesung - Technology & Strategy at the LMU München on StudySmarter:

What were the cons of Sangamo pursuing its gene editing programs alone versus working with a partner?

Exemplary flashcards for Vorlesung - Technology & Strategy at the LMU München on StudySmarter:

What is true of a patent in the US?

Exemplary flashcards for Vorlesung - Technology & Strategy at the LMU München on StudySmarter:

What are the challenges in doing a quantitative analysis of the value of the Shaanproject?

Exemplary flashcards for Vorlesung - Technology & Strategy at the LMU München on StudySmarter:

What are the advantages and disadvantages of targeting a narrower niche of customers rather than trying to appeal to a wide range of hotel customers?

Exemplary flashcards for Vorlesung - Technology & Strategy at the LMU München on StudySmarter:

What is tacit knowledge?

Exemplary flashcards for Vorlesung - Technology & Strategy at the LMU München on StudySmarter:

Why does Nayaksay it’s important to “start with the pictures not with the numbers”?

Exemplary flashcards for Vorlesung - Technology & Strategy at the LMU München on StudySmarter:

What is true of innovators and early adopters?

Exemplary flashcards for Vorlesung - Technology & Strategy at the LMU München on StudySmarter:

What is true of using marketing to shape perception and expectations?

Exemplary flashcards for Vorlesung - Technology & Strategy at the LMU München on StudySmarter:

What is an Innovation

Exemplary flashcards for Vorlesung - Technology & Strategy at the LMU München on StudySmarter:

What are the different sources of value that Mahindra’s management appears to think will arise from developing the Shaan?

Exemplary flashcards for Vorlesung - Technology & Strategy at the LMU München on StudySmarter:

If a firm invests in continuous innovation and willingly cannibalizes its existing products with more advanced products, the firm can:

Exemplary flashcards for Vorlesung - Technology & Strategy at the LMU München on StudySmarter:

The diference between copyrights and trademark protection is that:

Your peers in the course Vorlesung - Technology & Strategy at the LMU München create and share summaries, flashcards, study plans and other learning materials with the intelligent StudySmarter learning app.

Get started now!

Flashcard Flashcard

Exemplary flashcards for Vorlesung - Technology & Strategy at the LMU München on StudySmarter:

Vorlesung - Technology & Strategy

What were the cons of Sangamo pursuing its gene editing programs alone versus working with a partner?
Samgamo was a rather small company therefore needed:
– Resources
– Financial aid, funds
– Know-How
– Marketing, Trials and Distribution (happening after R&D)
– Production process –> factories

Vorlesung - Technology & Strategy

What is true of a patent in the US?
In the U.S., an inventor can publish an invention up to a year before applying for the patent. (Different in all other countries)

Vorlesung - Technology & Strategy

What are the challenges in doing a quantitative analysis of the value of the Shaanproject?
Not a known market so very hard to calculate any numbers

Vorlesung - Technology & Strategy

What are the advantages and disadvantages of targeting a narrower niche of customers rather than trying to appeal to a wide range of hotel customers?
targeting a narrower niche:
– limited site of customers
– but probably less competition
– can really focus on what these customers want and eliminate things/services they do not need/want

wide range:
– bigger market
– but not easy to satisfy everyone

Vorlesung - Technology & Strategy

What is tacit knowledge?
Tacit knowledge is best defined as the knowledge that cannot be readily codified or transferred in written form. (Opposite is explicit knowledge –> it is written down)

Vorlesung - Technology & Strategy

Why does Nayaksay it’s important to “start with the pictures not with the numbers”?
You have no idea how the end product will look like, can´t calculate any correct numbers, intuition hard to get by numbers, too much financial and statistical analysis

Vorlesung - Technology & Strategy

What is true of innovators and early adopters?
They may demand considerable customization and technical support.

Vorlesung - Technology & Strategy

What is true of using marketing to shape perception and expectations?
A firm can signal its commitment to an industry by making substantial investments that would be difficult to reverse. –> clear commitment, “staying in the fight”

Vorlesung - Technology & Strategy

What is an Innovation
kkk

Vorlesung - Technology & Strategy

What are the different sources of value that Mahindra’s management appears to think will arise from developing the Shaan?
– establish a new brand image –> more innovative and new
– to reach new/young/future customers
– employer branding (attracting new/young professionals)
– creating a new market/moving out of the existing market/competition
– attracting future investors, motiviating them to invest in new projects

Vorlesung - Technology & Strategy

If a firm invests in continuous innovation and willingly cannibalizes its existing products with more advanced products, the firm can:
prevent competitors from achieving a significant technological lead.

Vorlesung - Technology & Strategy

The diference between copyrights and trademark protection is that:
-trademarks are indicators used to distinguish the source of a good.
– copyright: Valid for the lifetime of the innovations´s creator plus 70 years after death –> are a form of protection granted to works of authorship –> to establish copyright it has to be written down

Sign up for free to see all flashcards and summaries for Vorlesung - Technology & Strategy at the LMU München

Singup Image Singup Image
Wave

Other courses from your degree program

For your degree program at the LMU München there are already many courses on StudySmarter, waiting for you to join them. Get access to flashcards, summaries, and much more.

Back to LMU München overview page

What is StudySmarter?

What is StudySmarter?

StudySmarter is an intelligent learning tool for students. With StudySmarter you can easily and efficiently create flashcards, summaries, mind maps, study plans and more. Create your own flashcards e.g. for Vorlesung - Technology & Strategy at the LMU München or access thousands of learning materials created by your fellow students. Whether at your own university or at other universities. Hundreds of thousands of students use StudySmarter to efficiently prepare for their exams. Available on the Web, Android & iOS. It’s completely free.

Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards
Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards

How it works

Top-Image

Get a learning plan

Prepare for all of your exams in time. StudySmarter creates your individual learning plan, tailored to your study type and preferences.

Top-Image

Create flashcards

Create flashcards within seconds with the help of efficient screenshot and marking features. Maximize your comprehension with our intelligent StudySmarter Trainer.

Top-Image

Create summaries

Highlight the most important passages in your learning materials and StudySmarter will create a summary for you. No additional effort required.

Top-Image

Study alone or in a group

StudySmarter automatically finds you a study group. Share flashcards and summaries with your fellow students and get answers to your questions.

Top-Image

Statistics and feedback

Always keep track of your study progress. StudySmarter shows you exactly what you have achieved and what you need to review to achieve your dream grades.

1

Learning Plan

2

Flashcards

3

Summaries

4

Teamwork

5

Feedback