Marketing at Johannes Kepler Universität Linz | Flashcards & Summaries

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Lernmaterialien für marketing an der Johannes Kepler Universität Linz

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What is the Business analysis ?
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A review of the sales, costs and profit projections for a new product to find out wther these factors satisfy the companys objectives
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What is a service retailer ?
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 A retailer whose product line is actually a service eg. hotels
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What is competitive marketing intelligence ?
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The systamatic monitoring collection and analysis of publicity available information about consumers, competitors, and developments in the marketing environment.
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What are marketing analytics
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The analysis tools, technologies and processes by which marketers dig out meaningful patterns in big data to gain customer insights and gauge marketing performance
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What is market penetration pricing ?
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Setting a low price for a new product in order to attract a large number of buyers and a large market share
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What are indirect marketing channels ?
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Marketing channels containing one or more intermediary levels
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what is a marketing concept ?
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A philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
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what is diversification ?
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Company growth through starting up or aquiring business outside the company‘s current products and markets
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What is behavioral targeting ?
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Using online consumer tracking dta and analytics to target advertisements and marketing offers to specific consumers
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What is sample. ?
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A segment of the population selected for marketing research to represent the population as a whole 
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What is value-added pricing ?
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Attaching value-added features and services to differentiate a companys offers and charging higher prices
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what is a factory outlet ?
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An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturers surplus, discontinued or irregular goods. 
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Q:
What is the Business analysis ?
A:
A review of the sales, costs and profit projections for a new product to find out wther these factors satisfy the companys objectives
Q:
What is a service retailer ?
A:
 A retailer whose product line is actually a service eg. hotels
Q:
What is competitive marketing intelligence ?
A:
The systamatic monitoring collection and analysis of publicity available information about consumers, competitors, and developments in the marketing environment.
Q:
What are marketing analytics
A:
The analysis tools, technologies and processes by which marketers dig out meaningful patterns in big data to gain customer insights and gauge marketing performance
Q:
What is market penetration pricing ?
A:
Setting a low price for a new product in order to attract a large number of buyers and a large market share
Mehr Karteikarten anzeigen
Q:
What are indirect marketing channels ?
A:
Marketing channels containing one or more intermediary levels
Q:
what is a marketing concept ?
A:
A philosophy in which achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do
Q:
what is diversification ?
A:
Company growth through starting up or aquiring business outside the company‘s current products and markets
Q:
What is behavioral targeting ?
A:
Using online consumer tracking dta and analytics to target advertisements and marketing offers to specific consumers
Q:
What is sample. ?
A:
A segment of the population selected for marketing research to represent the population as a whole 
Q:
What is value-added pricing ?
A:
Attaching value-added features and services to differentiate a companys offers and charging higher prices
Q:
what is a factory outlet ?
A:
An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturers surplus, discontinued or irregular goods. 
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