Int. Management at International School of Management

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Effekte von Globalisierung

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Definition Globalisierung 

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Lizenzierung Vorteile/Nachteile 
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Nachfragestruktur Hypothese (Linder) 

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Marktrisiken 

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Lizenzierung 

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Internationalisierung
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Internationales Unternehmen

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Internationale Organisationsmodelle 

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Multinationales Unternehmen 

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EPRG Modell
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Franchise Vorteile/Nachteile 

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Exemplary flashcards for Int. Management at the International School of Management on StudySmarter:

Int. Management

Effekte von Globalisierung
- Umwelt (+ Konsum; +Effizienz)
- Wirtschaft & Märkte (Welt=1Markt)
- Nationale Gesellschaften (Alltag, Glaube, Migration)

Int. Management

Definition Globalisierung 
Dynamischer Prozess von weltweit wachsender Interaktion, Integration & Abhängigkeit 

Int. Management

Lizenzierung Vorteile/Nachteile 
Vorteile:
  • Kein Ressourcen Aufwand 
  • Schneller Zugang 
  • Umgehung Zölle 
  • Keine Transportkosten 
Nachteile:
  • Abhängigkeit 
  • Vertrieb unter anderer Marke 
  • Nehmer könnte zukünftiger Wettbewerber werden 

Int. Management

Nachfragestruktur Hypothese (Linder) 
  • Nachfragegesteuerter Handel zwischen Ländern mit ähnlichen Produktbedürfnissen 
  • Vereinigung von Nachfragen 
  • Nach Erreichen Limit Marktwachstum ausweiten auf andere Länder 

Int. Management

Marktrisiken 
  • Natürlich (Erdbeben)
  • Interkulturell (Missverständnisse) 
  • Politisch (steuern) 
  • Ökonomisch (Kredite, Verkäufe) 

Int. Management

Lizenzierung 
  • Nutzungsrecht
  • Abkommen Lizenzgeber & Nehmer 
  • i.d.R. begrenzter Zeitraum
  • Weitergabe gegen Betrag (Patente, Marke, Rechte, Know-How, Muster) 
  • Bsp. Coca Cola, Mikado/Pocky 

Int. Management

Internationalisierung
Ausbreitung Wirtschaftlicher Aktivitäten über nationale Grenzen hinweg 

Int. Management

Internationales Unternehmen
  • HQ: Hauptentscheidungen, einzelne Kompetenzen abgegeben 
  • - Lokale Adaption + Einfluss global 
  • Produkte mit langem Lebenszyklus (Motorräder, Coca Cola) 

Int. Management

Internationale Organisationsmodelle 
- Multinational
- Global
- International
Transnational 

Int. Management

Multinationales Unternehmen 
  • + lokale Adaption; - Global Integration 
  • Standorte agieren autonom (Dezentralisiert) 
  • HQ: Kontrolle 
  • geringer Wissensaustausch 
  • Bsp. Nahrungsmittel McD, Heinz 

Int. Management

EPRG Modell
Modell zur Strategieentwicklung Internationaler Unternehmen
  • Ethnozentrisch: Heimatland orientiert  (Marketing übertragen)
  • Polyzentrisch: Gastland orientiert (speziell pro Land Marketing)
  • Regiozentrisch: Regionale Orientierung  (Regionen Standardisierter Marketingmix)
  • Geozentrisch: Weltorientiert (1 Weltmarkt Marketingmix)

Int. Management

Franchise Vorteile/Nachteile 
Vorteile:
  • geringer Kapitalaufwand/Risiko  
  • Kontrollrechte 
  • Economies of Scope (gemeinsame Beschaffung) 
  • Profitieren vom Nehmer Know
Nachteile:
  • Falsche Partner 
  • Gewinnpotenzial begrenzt 
  • Steuerung komplex 

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Mathematische Grundlagen

Einführung BWL

Marketing

Personal

ISM Excel erste Bausteinprüfung

General Management

Intercultural Management

Marketing

E-Business

Digitale Wertschöpfug

Internationale Politik

Einführung BWL

Organisation

Management at

Hochschule Mannheim

Management at

Duale Hochschule Baden-Württemberg

Management at

Universität Bern

Management at

Universität Erfurt

Management at

Staatliche Studienakademie Glauchau

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