Global Marketing at International School of Management

Flashcards and summaries for Global Marketing at the International School of Management

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What is global marketing

Exemplary flashcards for Global Marketing at the International School of Management on StudySmarter:

What is the difference between International and Global marketing

Exemplary flashcards for Global Marketing at the International School of Management on StudySmarter:

5 Reasons for Internationalization of Firms
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Exemplary flashcards for Global Marketing at the International School of Management on StudySmarter:

Factors influencing the Internationalization of the firm

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Barriers to internationalization

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State the 4 types of Feedback

Exemplary flashcards for Global Marketing at the International School of Management on StudySmarter:

What are the challenges facing International Market Research
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Exemplary flashcards for Global Marketing at the International School of Management on StudySmarter:

What are the steps in Planning process for global Marketing

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Functions of International Market Research

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Areas of International Research

Exemplary flashcards for Global Marketing at the International School of Management on StudySmarter:

4 strategic decisions to consider in International Marketing
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Questions to be asked before entering a foreign market.

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Exemplary flashcards for Global Marketing at the International School of Management on StudySmarter:

Global Marketing

What is global marketing
GM is the process of adjusting a company's marketing strategies to adapt to conditions in other countries.

Global Marketing

What is the difference between International and Global marketing
International Marketing focuses on different products suited for different markets where as Global Marketing has one product suited for the whole world with little adaptation sometimes

Global Marketing

5 Reasons for Internationalization of Firms
Crowded existing markets -Market Power to penetrate new markets -Easier/Cheaper access to Raw materials -Tax Advantages -Over capacities which cannot be sold in existing markets

Global Marketing

Factors influencing the Internationalization of the firm
Goals,size,location,technology,products and services

Global Marketing

Barriers to internationalization
Language,Protectionism,Exchange rate fluctuations, Institutional voids

Global Marketing

State the 4 types of Feedback
Supplier,Consumer,Competition and Institutional Feedback

Global Marketing

What are the challenges facing International Market Research
Unreliable Secondary data(Outdated,missing data) High Expense for Primary Data New Environments such as culture may interfere with interpretation of data

Global Marketing

What are the steps in Planning process for global Marketing
check slides

Global Marketing

Functions of International Market Research
Identify Risks(early warning) Expose opportunities Support or oppose decision making process

Global Marketing

Areas of International Research
CICC

Global Marketing

4 strategic decisions to consider in International Marketing
Deciding in a Target Country based on Economic Viability  Market Segmentation of Country Market  Definining Target Groups Define Market entry mode Define mode of entry

Global Marketing

Questions to be asked before entering a foreign market.
Finances,Market Potential,Legal framework

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