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Flashcards and summaries for Marketing at the Hochschule Rosenheim

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Das Stillen von Bedürfnissen nennen wir im Sinn des Marketing:

Nutzen stiften

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Marketing:

gestaltet die Bedürfnisse der Kunden

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Welcher der folgenden Aspekte ist für die nachhaltige Erzielung von Kundennähe nicht relevant?

Kundeninteraktion

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Welche Angaben gehören nicht zur Analyse der Ist-Situation des Marktes?

Wählen Sie eine oder mehrere Antworten:

Unternehmensstruktur

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Zu den Phasen des Management der Kundenbeziehungen (Customer-Relationship-Management) gehören nicht

die Reemployment-Phase

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Was verstehen Sie unter Variety-Seeking?

Produkt-Differenzierung

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Wann kommt Gruppengütermarketing zum Einsatz?

Bei multipler Nachfrage

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Welche Merkmale sind typisch für Industriegüter-Marketing?

Bedeutung des Standorts

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Welches ist der besondere Schwerpunkt des Marketing-Mix beim Konsumgüter-Marketing?

Media-Kommunikation

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Werte sind für das Marketing von Bedeutung, weil sie...

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sich in Lebensstilen manifestieren

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Bezugsgruppen sind für das Marketing wichtig,

weil sie eine hohe Nachfrage besitzen

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Learning-Assistant with spaced repetition algorithm

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Welcher der folgenden Nennungen zur kognitiven Dissonanz (KG) stimmen Sie zu?

Wählen Sie eine oder mehrere Antworten:

KG entsteht, wenn das kognitive Gleichgewicht gestört ist

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Marketing at Hochschule Rosenheim

Flashcards and summaries for Marketing at the Hochschule Rosenheim

Study with flashcards and summaries for the course Marketing at the Hochschule Rosenheim

Exemplary flashcards for Marketing at the Hochschule Rosenheim on StudySmarter:

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Exemplary flashcards for Marketing at the Hochschule Rosenheim on StudySmarter:

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Exemplary flashcards for Marketing at the Hochschule Rosenheim on StudySmarter:

Exemplary flashcards for Marketing at the Hochschule Rosenheim on StudySmarter:

Exemplary flashcards for Marketing at the Hochschule Rosenheim on StudySmarter:

Exemplary flashcards for Marketing at the Hochschule Rosenheim on StudySmarter:

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Exemplary flashcards for Marketing at the Hochschule Rosenheim on StudySmarter:

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Marketing at Hochschule Rosenheim

Flashcards and summaries for Marketing at the Hochschule Rosenheim

Study with flashcards and summaries for the course Marketing at the Hochschule Rosenheim

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Exemplary flashcards for Marketing at the Hochschule Rosenheim on StudySmarter:

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Other courses from your degree program

Marketing 3

marketing

Marketing l

marketing

Marketing I

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