Marketing at Hochschule Kempten

Flashcards and summaries for Marketing at the Hochschule Kempten

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Study with flashcards and summaries for the course Marketing at the Hochschule Kempten

Exemplary flashcards for Marketing at the Hochschule Kempten on StudySmarter:

OTA

Exemplary flashcards for Marketing at the Hochschule Kempten on StudySmarter:

environmental scanning

Exemplary flashcards for Marketing at the Hochschule Kempten on StudySmarter:

Competition-based Pricing
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Exemplary flashcards for Marketing at the Hochschule Kempten on StudySmarter:

Brand equity

Exemplary flashcards for Marketing at the Hochschule Kempten on StudySmarter:

Value-based-Pricing

Exemplary flashcards for Marketing at the Hochschule Kempten on StudySmarter:

Suffizienz-Option

Exemplary flashcards for Marketing at the Hochschule Kempten on StudySmarter:

Recycling-Option
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Exemplary flashcards for Marketing at the Hochschule Kempten on StudySmarter:

Effizienz-Option

Exemplary flashcards for Marketing at the Hochschule Kempten on StudySmarter:

Value Proposition

Exemplary flashcards for Marketing at the Hochschule Kempten on StudySmarter:

Marktsegmentierung

Exemplary flashcards for Marketing at the Hochschule Kempten on StudySmarter:

Customer retention
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Exemplary flashcards for Marketing at the Hochschule Kempten on StudySmarter:

Customer equity

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Exemplary flashcards for Marketing at the Hochschule Kempten on StudySmarter:

Marketing

OTA
Online travel agency

Marketing

environmental scanning
Analyse von Umweltfaktoren

Marketing

Competition-based Pricing
Wettbewerbsorientierte Preisbildung

Marketing

Brand equity
Markenwert
Vorteile von Markennamen

Marketing

Value-based-Pricing
Wertorientierte Preisbildung
Nachfrageorientiert

Marketing

Suffizienz-Option
bewusster Verzicht und Reduktion des Konsumlevels

Marketing

Recycling-Option
Wiederverwertung von Produkten

Marketing

Effizienz-Option
für Umwelt am wenigsten schädliche Alternative

Marketing

Value Proposition
Leistungsversprechen
Besonderer Kundennutzen eines U

Marketing

Marktsegmentierung
Welche potentiellen Zielgruppen gibt es?

Marketing

Customer retention
Kundenbindung

Marketing

Customer equity
Kundenwert

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