Marketing at Hochschule Furtwangen

Flashcards and summaries for Marketing at the Hochschule Furtwangen

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Study with flashcards and summaries for the course Marketing at the Hochschule Furtwangen

Exemplary flashcards for Marketing at the Hochschule Furtwangen on StudySmarter:

What does the Amarican Marketing Association (AMA) says about marketing?

Exemplary flashcards for Marketing at the Hochschule Furtwangen on StudySmarter:

What says Peter Drucker about Marketing?

Exemplary flashcards for Marketing at the Hochschule Furtwangen on StudySmarter:

Which definition of marketing is the stockholder perspective?
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Exemplary flashcards for Marketing at the Hochschule Furtwangen on StudySmarter:

What is AMA?

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What do Kotler/Keller say about marketing?

Exemplary flashcards for Marketing at the Hochschule Furtwangen on StudySmarter:

What's the main point of Kotler/Keller about marketing?

Exemplary flashcards for Marketing at the Hochschule Furtwangen on StudySmarter:

What is "relationship management"?
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Exemplary flashcards for Marketing at the Hochschule Furtwangen on StudySmarter:

What are the 4 P's in marketing?

Exemplary flashcards for Marketing at the Hochschule Furtwangen on StudySmarter:

the 3 R's of Relationship management

Exemplary flashcards for Marketing at the Hochschule Furtwangen on StudySmarter:

What does the Marketing concept of the textbook say?

Exemplary flashcards for Marketing at the Hochschule Furtwangen on StudySmarter:

Which categories are included in the marketing concept_
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What does Customer orientation meen?

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Exemplary flashcards for Marketing at the Hochschule Furtwangen on StudySmarter:

Marketing

What does the Amarican Marketing Association (AMA) says about marketing?
Marketing are the processes of creating, communicating, delivering and excahnging offerings that have value for customers, clients, partners and society at large.

Marketing

What says Peter Drucker about Marketing?
It is the whole business seen from the point of view of its final result, which is the customer's point of view.

Marketing

Which definition of marketing is the stockholder perspective?
the definition of the AMA

Marketing

What is AMA?
American Marketing Association

Marketing

What do Kotler/Keller say about marketing?
It's an art and science of choosing target markets and growing customers through creating superior customer value

Marketing

What's the main point of Kotler/Keller about marketing?
Marketing is about identifying and meeting human and social needs.

Marketing

What is "relationship management"?
getting, keeping and growing customers

Marketing

What are the 4 P's in marketing?
Product, Price, Promotion (value), place (logistics)

Marketing

the 3 R's of Relationship management
Recruitment Retention Recovers

Marketing

What does the Marketing concept of the textbook say?
Marketing is the achievement of corporate goals through meeting and exceeding customer needs and expectations better than the competition.

Marketing

Which categories are included in the marketing concept_
Customer orientation Integrated effort Goal achievment

Marketing

What does Customer orientation meen?
Corporate activities are focused upon providing customer satisfaction

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