International Marketing at Hochschule für Angewandte Wissenschaften Hamburg

Flashcards and summaries for International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg

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Study with flashcards and summaries for the course International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg

Exemplary flashcards for International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg on StudySmarter:

What do global citizens rely on ?

Exemplary flashcards for International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg on StudySmarter:

What are Global dreamers?

Exemplary flashcards for International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg on StudySmarter:

What are Antiglobals?
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Exemplary flashcards for International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg on StudySmarter:

What are Global Agnostics?

Exemplary flashcards for International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg on StudySmarter:

Name the four Expansion Stages.

Exemplary flashcards for International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg on StudySmarter:

What are the 3 C’s in Marketing’s?

Exemplary flashcards for International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg on StudySmarter:

What are the five forces presented by Porter?
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Exemplary flashcards for International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg on StudySmarter:

What determines market attractiveness?

Exemplary flashcards for International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg on StudySmarter:

What are the most critical questions when going international ?

Exemplary flashcards for International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg on StudySmarter:

What is the definition of Segmentation?

Exemplary flashcards for International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg on StudySmarter:

What are the segmentation rules?

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What does the STP-Model stand for?

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Exemplary flashcards for International Marketing at the Hochschule für Angewandte Wissenschaften Hamburg on StudySmarter:

International Marketing

What do global citizens rely on ?
They rely on  success of global brands

To identify product of quality & innovation

International Marketing

What are Global dreamers?
They are attracted by the lifestyle global portray, less concerned with social issue

They view themselves as a part of the global world
 & prefer global brand across categories.

International Marketing

What are Antiglobals?
They are sceptical of the quality of global brands & prefer to buy local & avoid global brands.

International Marketing

What are Global Agnostics?

Judge global & local brands by the same criteria.

International Marketing

Name the four Expansion Stages.
1.  Domestic stage
2. Export Stage/ Internationalisation Stage
3. Multidomestic stage
4. Global stage

International Marketing

What are the 3 C’s in Marketing’s?

Consumer
Company
Competition 

International Marketing

What are the five forces presented by Porter?
Supplier bargain power
Buyer bargain power
Subsidiaries
Current competition
Products

International Marketing

What determines market attractiveness?
Political environment
Economic enviroment
Social / Cultural environment
Technical environment/ infrastructure
Ecological environment
Legal environment

International Marketing

What are the most critical questions when going international ?
1. Should the company internationalise?
2. Which of the vast range of international market should the firm enter?
3. Which entry mode?

International Marketing

What is the definition of Segmentation?

Grouping into a market homogenous subgroups

International Marketing

What are the segmentation rules?

1. Identifiable, like gender or age
2. Substantial
3. Accessible, to be able to reach people of your segment
4. Stable, Has to stay the same for a certain time
5. Differentiable
6. Actionable

International Marketing

What does the STP-Model stand for?

Segmentation
Targeting
Positioning

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Intercultural interaction, an introduction

Grundlagen der BWL, Absatz und Produktion

Rechnungswesen 1

Country Studies

Investition und Finanzierung

Produktion

Produktion Moi

ABWL & Country Studies

Academic Research and Writing

Internationales Management

Finanzierung

International Taxation

International Accounting

Controlling 1

controlling

Bürgerliches Recht

Bürgerliches Recht

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