Introduction to Media Studies at Hochschule der Medien Stuttgart

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Exemplary flashcards for Introduction to Media Studies at the Hochschule der Medien Stuttgart on StudySmarter:

Was ist ein Businessplan?

Exemplary flashcards for Introduction to Media Studies at the Hochschule der Medien Stuttgart on StudySmarter:

Was sind Arten von Medienunternehmen?

Exemplary flashcards for Introduction to Media Studies at the Hochschule der Medien Stuttgart on StudySmarter:

Was sind meritorische Güter?

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Was ist low culture und was ist high culture?

Exemplary flashcards for Introduction to Media Studies at the Hochschule der Medien Stuttgart on StudySmarter:

was sind Aufgaben von Medienunternehmen?

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Welche Erlösmodelle gibt es?

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Welche Vorschriften gibt es bei Medienunternehmen?

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Was ist Medienkonvergenz? (Media convergence)

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Was sind die Formen von Medienkonvergenz? (media convergence)

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What regulations are there for: copyright/ownership, market share, access, infrastructure and special regulations?

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Was ist die nachrichten Industrie?

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Auf welche Aspekte muss man bei einem Business model achten?

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Exemplary flashcards for Introduction to Media Studies at the Hochschule der Medien Stuttgart on StudySmarter:

Introduction to Media Studies

Was ist ein Businessplan?
Der Fokus lieht auf Investoren und der Finanzierung. Im genaueren sie Einkommensquellen, die finanzielle Planung, die Zahlungsfähigkeit.

Introduction to Media Studies

Was sind Arten von Medienunternehmen?
Elektronischer Medienmarkt: TV, Film, Radio, Musik, Video- und Computerspiele und das Internet Nicht elektronischer Medienmarkt: Zeitungen, Bücher und Magazine

Introduction to Media Studies

Was sind meritorische Güter?
Sogenannt unechte, öffentliche Güter. Güter die zwar von der Privatwirtschaft zur Verfügung gestellt werden könnten, für die Allgemeinheit aber so wichtig sind, dass der Staat sie bereitstellt. (z.B. Bildung, Gesundheitswesen)

Introduction to Media Studies

Was ist low culture und was ist high culture?
Low culture: Trash tV High culture: Theater

Introduction to Media Studies

was sind Aufgaben von Medienunternehmen?
-  Bundling of content 
-  Transfer of content 
-  Distributions of content

Introduction to Media Studies

Welche Erlösmodelle gibt es?
1. Direct income model (User pays for Media product Bsp.:CD kaufen) 2. Indirect income model (User doesn’t pay for the media product, but a third party like advertisers for example pay for users to see their advertisement - Advertiser pays. Bsp.: Free Newspapers, Radio and TV) 3. Mixed income model (User pays for the media product and advertiser pays for the user to see their advertisement Bsp.: Magazine or Newspaper you have to pay for)

Introduction to Media Studies

Welche Vorschriften gibt es bei Medienunternehmen?
Social Media - Soziale Netzwerke müssen „hate speech“ schnell entfernen sonst droht eine Geldstrafe bis zu ca. 50 Millionen Euro. Video-Online Spiele: Glücksspiel sind für Kinder verboten. Man darf auch manche Videospiele nicht unter 18 kaufen. Books: Books have fixed prices because they are cultural goods. TV and Radio: freedom of speech. Ads: you can’t play ads on children stuff. You can’t advertise tabacco. No ads on gambling. People with liberal professions such as lawyers, tax consultants and health professionals can’t address patience.

Introduction to Media Studies

Was ist Medienkonvergenz? (Media convergence)
It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet.

Introduction to Media Studies

Was sind die Formen von Medienkonvergenz? (media convergence)
1. Technological Convergence: people all over the world are now able to access information from all over. 2. Convergence of Industries: there are a lot more companies and the interest across media platforms has diversified. Social media as a driver of convergence - Social media makes it possible for everyone to be producer, distributor and consumer of content. - Rise of user generated content - users change from audience to participants.

Introduction to Media Studies

What regulations are there for: copyright/ownership, market share, access, infrastructure and special regulations?
Copyright/Ownership Creator of media also owns copyright, there are different laws for different kinds of media ex.: pictures and film. The control of ownership is becoming more difficult because it changes so quick. Germany has really strict copyright laws. Publications are copyrighted for 70 years after death. Worldwide agreements: local or federal law is above international law. (DGSVO) Market share A company is not allowed to have more than 30% of market share and two companies together can’t have more than 50%, this makes sure that companies don’t own the whole market and there is variety of information and opinions. Access FSK, Pay TV, GEZ (You have to pay to get legal connection to Radio or TV) Radio stations used to be regulated as to who gets the station and what they play on radio. Infrastructure Internet (Netzwerkausbau) (Federal-Net agency) Setting up infrastructure is part of the public by taxes (Which regions get what and what companies are allowed to set it up). Netzausbaubeschleunigungsgesetz In some countries Chinese investors saw a market and set up an infrastructure. Special regulations (tax,price...) There is a reduced tax for newspapers and books (Price-maintenance) Books and Newspapers have to have the same retail price around Germany.

Introduction to Media Studies

Was ist die nachrichten Industrie?
The news media or news industry are forms of mass media that focus on delivering news to the general public or a target public. These include print media (newspapers, newsmagazines), broadcast news (radio and television), and more recently the Internet (online newspapers, news blogs, etc.).

Introduction to Media Studies

Auf welche Aspekte muss man bei einem Business model achten?
Value proposition: how is value created for users by the offering? Which is the market segment the offering is designed for? Definition of the value chain structure (including value creation and distribution Estimation of the cost and profit structure Description of the firm’s position within the value network (including identification of complements and competitors Description of competitive strategy

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