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Int. Management
International Business Strategy
Effectively and efficiently matching company's internal strenghts, with opportunities and challanges globally.
Creating value and satisfying stakeholder goals domestically and internationally.
Int. Management
International Business
International Business
Commercial transaction that crosses the borders of two or more nations
Imports
Exports
Int. Management
Key Players in International Business
MNC Multinational Corporation
MNE
Multinational Enerprise
EMNE
Emerging economy multinational enterprises
SME
small and medium sized companies
Int. Management
Gloablization
Trend of greater economic, cultural, political and technological interdependence, characterized by denationalization
Int. Management
Globalization of markets
Convergence of Buyer preferences
Int. Management
Globalization of production
Splitting of production activities worldwide
minimize cost vs. maximize quality
Int. Management
Benefits of Globalization of markets
Reduced market cost
creates new market opportunities
Levels uneven income streams
Local buyers needs
Global sustainability
Int. Management
Benefits of globalization of Production
Access to lower cost workers
Access to technical expertise
Access to production inputs
Int. Management
MNE
MultiNationalEnterprise
Int. Management
MNC
MultiNationalCompany
Int. Management
EMNE
Emerging Economy Multinational Enterprises
TATA
Int. Management
Born Global Firm
Air BnB
Zalando
Focus on international market
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