Int. Management at Hochschule Bonn-Rhein-Sieg

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International Business Strategy

Effectively and efficiently matching company's internal strenghts, with opportunities and challanges globally.
Creating value and satisfying stakeholder goals domestically and internationally.

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International Business

International Business
Commercial transaction that crosses the borders of two or more nations

Imports

Exports

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Key Players in International Business

MNC Multinational Corporation

MNE
Multinational Enerprise

EMNE

Emerging economy multinational enterprises

SME

small and medium sized companies

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Gloablization

Trend of greater economic, cultural, political and technological interdependence, characterized by denationalization

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Globalization of markets

Convergence of Buyer preferences

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Globalization of production

Splitting of production activities worldwide
minimize cost vs. maximize quality

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Benefits of Globalization of markets

Reduced market cost
creates new market opportunities
Levels uneven income streams
Local buyers needs
Global sustainability

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Benefits of globalization of Production

Access to lower cost workers
Access to technical expertise
Access to production inputs

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MNE

MultiNationalEnterprise

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MNC

MultiNationalCompany

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EMNE

Emerging Economy Multinational Enterprises

TATA

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Born Global Firm

Air BnB
Zalando

Focus on international market

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Int. Management at Hochschule Bonn-Rhein-Sieg

Flashcards and summaries for Int. Management at the Hochschule Bonn-Rhein-Sieg

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