Strategic Marketing at FHNW - Fachhochschule Nordwestschweiz | Flashcards & Summaries

Lernmaterialien für Strategic Marketing an der FHNW - Fachhochschule Nordwestschweiz

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Dividing the market for a particular type of car into customers who seek style and customers who

seek durability is an example of:

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market segmentation.

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Market segments are created to reflect differences across:

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groups of consumers.

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Customers show their degree of brand loyalty by:

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their successive purchases of one particular brand over time.

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When a furniture retailer notes data which suggest that young married couples are heavy buyers of furniture, which descriptor is being emphasised?

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Household life cycle.

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When Ford notices that a large number of pickup trucks are sold in the southwest US, on which descriptor is it focusing?

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Geography.

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When a clothing retailer wants to target women between the ages of 25 to 55, earning an annual 

income of $30 000 or more, in a five-mile radius of their store, they are using which descriptor?

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Geodemographics.

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When Hyatt Hotels announced a new marketing programme which featured excursions and social events for teenagers, at which descriptor was this programme aimed specifically?

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Age.

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The degree to which a company’s purchasing activity is centralised is known as:

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purchasing structure.

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Knowledgeable nonusers of high-fibre cereals who state a high intention to buy this type of

product are said to have a high:

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purchase predisposition.

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For the sports beverage market, which includes entrants such as Gatorade, Coke (Powerade) and Pepsi (All Sport), what descriptor do they use to define those target markets?

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Behavioural.

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The characteristics which consumers use to evaluate brand alternatives in terms of how valuable each of these characteristics is to that consumer are known as:

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choice criteria.

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What was Knight and Bowerman’s target market?

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Long-distance runners.

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Beispielhafte Karteikarten für deinen Strategic Marketing Kurs an der FHNW - Fachhochschule Nordwestschweiz - von Kommilitonen auf StudySmarter erstellt!

Q:

Dividing the market for a particular type of car into customers who seek style and customers who

seek durability is an example of:

A:

market segmentation.

Q:

Market segments are created to reflect differences across:

A:

groups of consumers.

Q:

Customers show their degree of brand loyalty by:

A:

their successive purchases of one particular brand over time.

Q:

When a furniture retailer notes data which suggest that young married couples are heavy buyers of furniture, which descriptor is being emphasised?

A:

Household life cycle.

Q:

When Ford notices that a large number of pickup trucks are sold in the southwest US, on which descriptor is it focusing?

A:

Geography.

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Q:

When a clothing retailer wants to target women between the ages of 25 to 55, earning an annual 

income of $30 000 or more, in a five-mile radius of their store, they are using which descriptor?

A:

Geodemographics.

Q:

When Hyatt Hotels announced a new marketing programme which featured excursions and social events for teenagers, at which descriptor was this programme aimed specifically?

A:

Age.

Q:

The degree to which a company’s purchasing activity is centralised is known as:

A:

purchasing structure.

Q:

Knowledgeable nonusers of high-fibre cereals who state a high intention to buy this type of

product are said to have a high:

A:

purchase predisposition.

Q:

For the sports beverage market, which includes entrants such as Gatorade, Coke (Powerade) and Pepsi (All Sport), what descriptor do they use to define those target markets?

A:

Behavioural.

Q:

The characteristics which consumers use to evaluate brand alternatives in terms of how valuable each of these characteristics is to that consumer are known as:

A:

choice criteria.

Q:

What was Knight and Bowerman’s target market?

A:

Long-distance runners.

Strategic Marketing

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