E-Business and Mobile Business at FHNW - Fachhochschule Nordwestschweiz

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Information Effect

Information Effect:
Worldwide Database for Music Supplies

Information Effect

Exemplary flashcards for E-Business and Mobile Business at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

Brokerage Effect at airbnb: Selection Based on Various Criteria and Map Service

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Brokerage Effect

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Integration Effect

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Integration Effect

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Augmented and Virtual Reality

Exemplary flashcards for E-Business and Mobile Business at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

An Introduction to E-Business

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Mobile Business

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Strategic E-Business Management

What is a Strategy?

Exemplary flashcards for E-Business and Mobile Business at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

Business-to-Consumer (B2C) E-Commerce

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Delegation Effect

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Brokerage Effect

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Exemplary flashcards for E-Business and Mobile Business at the FHNW - Fachhochschule Nordwestschweiz on StudySmarter:

E-Business and Mobile Business

Information Effect

Information Effect:
Worldwide Database for Music Supplies

Information Effect

Impact Patterns in E-Business

Worldwide reference database for music supplies with 430‘000 titles (1/4 of the
globally available supply)
 Experts in the branches maintain the database and consult competently.
 The database in four languages enabled the start of export trade via e-commerce.
 Customers look for new titles and can order them immediately.
 Competitors order at the group owned wholesale.
 From the search behaviour,
trends can be derived.
 Musik Hug is able to act
according to trends and
regional needs.

Worldwide reference database for music supplies with 430‘000 titles (1/4 of the globally available supply)  Experts in the branches maintain the database and consult competently.  The database in four languages enabled the start of export trade via e-commerce.  Customers look for new titles and can order them immediately.  Competitors order at the group owned wholesale.  From the search behaviour, trends can be derived.  Musik Hug is able to act according to trends and regional needs.

Augmented Reality Application

Exploitation of information as some kind of a resource*  Create the capability to decide and act: everywhere and always (7*24h)  Shift of a paradigm:  „On demand“  The trigger to look for information turns to the customer (from push to pull mechanisms).  Interaction instead of “Messages” or “Missions”  Partners would like to decide by themselves which channel they use to cover their information need.

E-Business and Mobile Business

Brokerage Effect at airbnb: Selection Based on Various Criteria and Map Service

Digital Assistants are Based on the Brokerage Effect

E-Business and Mobile Business

Brokerage Effect

Brokerage Effect  Electronic media connect supply and demand, allow manual or automated selection and decision making  for information as well as  for products and services.  Dialog processing and communication enable, e.g. the interactive configuration of products.  Electronic exchanges and auctions automate negotiations.  Digital assistants like Amazon Echo are often based on the brokerage effect.

E-Business and Mobile Business

Integration Effect

Integration Effect: Many Suppliers – One Web Site

Multi-Carrier System  Online comparison of prices and services from multiple carriers in four countries  About 20 carriers connected, in Switzerland DHL, TNT, UPS  Detailed price calculation, online booking, tracking & tracing  Customers have only one customer number, central invoicing  The various integrated systems of the carriers appear as a single system!

E-Business and Mobile Business

Integration Effect

Companies overcome their system boundaries (on the levels of the business concept, processes and IT).  A central system has automatic access to independent other systems and uses their functions and data (indirect system use).  Flexible value creation communities or virtual companies emerge.  Supply chain management requires the integration of the participating companies.

E-Business and Mobile Business

Augmented and Virtual Reality

Augmented reality (AR) is enhancing our visual perception of the
world by projecting digital things in our field of vision. Virtual reality
(VR) allows us to completely immerse ourselves into a virtual world.
 The virtual and augmented reality market will reach $162 billion by
2020 (Business Insider, 2016)
 AR/VR in Business
 Product development
(Collaborative Design Review)
 Manufacturing (Assembly Work Instructions)
 Logistics (Heads-up Display)
 Marketing (Virtual Product Companions)
 Human Resources (Safety & Security Training)

E-Business and Mobile Business

An Introduction to E-Business

Definition: conducting business activities (e.g., distribution, buying, selling, marketing, and servicing of products or services) across company boundaries electronically over computer networks such as the Internet, extranets, and corporate networks (according to Stair/Reynolds 2008, 14 ff.)  Definition: supporting business relationships and processes of a company with its business partners, customers and employees using networked information technology (according to Wölfle 2000b; Wölfle 2016)  Business activities that are strong candidates for conversion to e- business:  Well-structured  Many repetitions  Paper-based  Time-consuming  Information intensive  Inconvenient for customers

E-Business and Mobile Business

Mobile Business

Definition: supporting business relationships and processes of a company with its business partners, customers and employees using networked mobile information technology

E-Business and Mobile Business

Strategic E-Business Management

What is a Strategy?

Strategy is concerned with the long-term direction of the company.

E-Business and Mobile Business

Business-to-Consumer (B2C) E-Commerce

Business-to-consumer (B2C) e-commerce: E-commerce relations where the customer is a consumer (private end user). In a manufacturer business model the consumers deal directly with the organisation, avoiding intermediaries.  Elimination of intermediaries:  Squeezes costs and inefficiencies out of the supply chain  Can lead to higher profits for companies and lower prices for consumers  Definition of B2C sales: E-commerce sales which are  invoiced to private end users (consumers) and  generated by a sell-side application (online shop) of the supplier/vendor.

E-Business and Mobile Business

Delegation Effect

Information systems are no longer just tools for our personal tasks (e.g. office tools, business software) or invisibly supporting systems (embedded systems, e.g. in a washing machine).  Computers are increasingly making active and independent decisions, without any individual being involved.  The activity is triggered by events received via sensors or other types of signals, e.g. user behavior in the IT network.  The activity can be based on complex sets of rules that determine the actions in detail.  The activity can be based on data that is available somewhere in the network and on ad hoc analyses of large databases.  The activity can trigger actions that were previously reserved for humans.  Delegation to the system

E-Business and Mobile Business

Brokerage Effect

Brokerage Effect: Oelpooler „Buy fuel oil jointly at lower prices“  Virtual community for buying fuel oil (households and companies)  Weekly pooling of orders per region  lower prices and transport costs  Price alert  The platform itself becomes contractor  Oelpooler charges the supplier a commission/brokerage fee  Winner of „Best of Swiss Web“ 2001 in the category „business model“

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