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Lernmaterialien für E-Business and Mobile Business an der FHNW - Fachhochschule Nordwestschweiz

Greife auf kostenlose Karteikarten, Zusammenfassungen, Übungsaufgaben und Altklausuren für deinen E-Business and Mobile Business Kurs an der FHNW - Fachhochschule Nordwestschweiz zu.

TESTE DEIN WISSEN

Information Effect

Information Effect:
Worldwide Database for Music Supplies

Information Effect

Lösung anzeigen
TESTE DEIN WISSEN

Impact Patterns in E-Business

Worldwide reference database for music supplies with 430‘000 titles (1/4 of the
globally available supply)
 Experts in the branches maintain the database and consult competently.
 The database in four languages enabled the start of export trade via e-commerce.
 Customers look for new titles and can order them immediately.
 Competitors order at the group owned wholesale.
 From the search behaviour,
trends can be derived.
 Musik Hug is able to act
according to trends and
regional needs.

Worldwide reference database for music supplies with 430‘000 titles (1/4 of the globally available supply)  Experts in the branches maintain the database and consult competently.  The database in four languages enabled the start of export trade via e-commerce.  Customers look for new titles and can order them immediately.  Competitors order at the group owned wholesale.  From the search behaviour, trends can be derived.  Musik Hug is able to act according to trends and regional needs.

Augmented Reality Application

Exploitation of information as some kind of a resource*  Create the capability to decide and act: everywhere and always (7*24h)  Shift of a paradigm:  „On demand“  The trigger to look for information turns to the customer (from push to pull mechanisms).  Interaction instead of “Messages” or “Missions”  Partners would like to decide by themselves which channel they use to cover their information need.

Lösung ausblenden
TESTE DEIN WISSEN

Augmented Reality Applications can Provide a Strong Information Effect

Information Effect

Lösung anzeigen
TESTE DEIN WISSEN

Exploitation of information as some kind of a resource*  Create the capability to decide and act: everywhere and always (7*24h)  Shift of a paradigm:  „On demand“  The trigger to look for information turns to the customer (from push to pull mechanisms).  Interaction instead of “Messages” or “Missions”  Partners would like to decide by themselves which channel they use to cover their information need.

Lösung ausblenden
TESTE DEIN WISSEN

Digitalisation

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TESTE DEIN WISSEN

Digitalisation increases opportunities in different ways, e.g.  in the personal interaction (social media),  in the design of business models (e-business),  in the understanding of property (sharing economy),  in the creation of trust (blockchain) and  in the further development of other areas like robotics or biotechnology.

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TESTE DEIN WISSEN

Digital Transformation

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TESTE DEIN WISSEN

Digital Transformation denotes the change of different areas of life through the increasing digitalisation, sometimes in combination with other technologies. The speed and parallelism of various developments create dynamism and complexity that make forecasts and planning more difficult.


 Related to the economy as a whole, this means the change of economic structures. 

 Related to an individual organisation, it means the change of the own business model.

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TESTE DEIN WISSEN

Artificial Intelligence (AI)

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TESTE DEIN WISSEN

Renaissance of Artificial Intelligence (AI)  Methods and principles - partly known for more than 50 years - now better understood  Today it is possible due to constantly increasing computing power  New forms of interaction with computers, more than just screen, keyboard and mouse: voice, image, video ...  Practical applications: Chat robots (e.g. Siri, Alexa, Cortana), image content recognition, autonomous cars, product recommendations, etc.  AI Highlights: Watson, Alpha-Go, Google Duplex ...

Lösung ausblenden
TESTE DEIN WISSEN

Information Effect

Information Effect: Worldwide Database for Music Supplies

Lösung anzeigen
TESTE DEIN WISSEN

Worldwide reference database for music supplies with 430‘000 titles (1/4 of the globally available supply)  Experts in the branches maintain the database and consult competently.  The database in four languages enabled the start of export trade via e-commerce.  Customers look for new titles and can order them immediately.  Competitors order at the group owned wholesale.  From the search behaviour, trends can be derived.  Musik Hug is able to act according to trends and regional needs.

Lösung ausblenden
TESTE DEIN WISSEN

Digitization – Digitalization – Digital Transformation

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TESTE DEIN WISSEN

“Digital transformation is the cultural, organizational and operational change of an organization, industry or ecosystem through a smart integration of digital technologies, processes and competencies across all levels and functions in a staged way. Digital transformation … leverages technologies to create value for various stakeholders … , innovate and adapt to changing circumstances.”

Lösung ausblenden
TESTE DEIN WISSEN

Mobile Business

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TESTE DEIN WISSEN

Definition: supporting business relationships and processes of a company with its business partners, customers and employees using networked mobile information technology

Lösung ausblenden
TESTE DEIN WISSEN

Strategic E-Business Management

What is a Strategy?

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TESTE DEIN WISSEN

Strategy is concerned with the long-term direction of the company.

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TESTE DEIN WISSEN

Integration Effect

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TESTE DEIN WISSEN

Integration Effect: Many Suppliers – One Web Site

Multi-Carrier System  Online comparison of prices and services from multiple carriers in four countries  About 20 carriers connected, in Switzerland DHL, TNT, UPS  Detailed price calculation, online booking, tracking & tracing  Customers have only one customer number, central invoicing  The various integrated systems of the carriers appear as a single system!

Lösung ausblenden
TESTE DEIN WISSEN

Brokerage Effect

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TESTE DEIN WISSEN

Brokerage Effect: Oelpooler „Buy fuel oil jointly at lower prices“  Virtual community for buying fuel oil (households and companies)  Weekly pooling of orders per region  lower prices and transport costs  Price alert  The platform itself becomes contractor  Oelpooler charges the supplier a commission/brokerage fee  Winner of „Best of Swiss Web“ 2001 in the category „business model“

Lösung ausblenden
TESTE DEIN WISSEN

Brokerage Effect

Brokerage Effect: Oelpooler „Buy fuel oil jointly at lower prices“

Lösung anzeigen
TESTE DEIN WISSEN

Virtual community for buying fuel oil (households and companies)  Weekly pooling of orders per region  lower prices and transport costs  Price alert  The platform itself becomes contractor  Oelpooler charges the supplier a commission/brokerage fee  Winner of „Best of Swiss Web“ 2001 in the category „business model“

Lösung ausblenden
  • 36645 Karteikarten
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  • 53 Lernmaterialien

Beispielhafte Karteikarten für deinen E-Business and Mobile Business Kurs an der FHNW - Fachhochschule Nordwestschweiz - von Kommilitonen auf StudySmarter erstellt!

Q:

Information Effect

Information Effect:
Worldwide Database for Music Supplies

Information Effect

A:

Impact Patterns in E-Business

Worldwide reference database for music supplies with 430‘000 titles (1/4 of the
globally available supply)
 Experts in the branches maintain the database and consult competently.
 The database in four languages enabled the start of export trade via e-commerce.
 Customers look for new titles and can order them immediately.
 Competitors order at the group owned wholesale.
 From the search behaviour,
trends can be derived.
 Musik Hug is able to act
according to trends and
regional needs.

Worldwide reference database for music supplies with 430‘000 titles (1/4 of the globally available supply)  Experts in the branches maintain the database and consult competently.  The database in four languages enabled the start of export trade via e-commerce.  Customers look for new titles and can order them immediately.  Competitors order at the group owned wholesale.  From the search behaviour, trends can be derived.  Musik Hug is able to act according to trends and regional needs.

Augmented Reality Application

Exploitation of information as some kind of a resource*  Create the capability to decide and act: everywhere and always (7*24h)  Shift of a paradigm:  „On demand“  The trigger to look for information turns to the customer (from push to pull mechanisms).  Interaction instead of “Messages” or “Missions”  Partners would like to decide by themselves which channel they use to cover their information need.

Q:

Augmented Reality Applications can Provide a Strong Information Effect

Information Effect

A:

Exploitation of information as some kind of a resource*  Create the capability to decide and act: everywhere and always (7*24h)  Shift of a paradigm:  „On demand“  The trigger to look for information turns to the customer (from push to pull mechanisms).  Interaction instead of “Messages” or “Missions”  Partners would like to decide by themselves which channel they use to cover their information need.

Q:

Digitalisation

A:

Digitalisation increases opportunities in different ways, e.g.  in the personal interaction (social media),  in the design of business models (e-business),  in the understanding of property (sharing economy),  in the creation of trust (blockchain) and  in the further development of other areas like robotics or biotechnology.

Q:

Digital Transformation

A:

Digital Transformation denotes the change of different areas of life through the increasing digitalisation, sometimes in combination with other technologies. The speed and parallelism of various developments create dynamism and complexity that make forecasts and planning more difficult.


 Related to the economy as a whole, this means the change of economic structures. 

 Related to an individual organisation, it means the change of the own business model.

Q:

Artificial Intelligence (AI)

A:

Renaissance of Artificial Intelligence (AI)  Methods and principles - partly known for more than 50 years - now better understood  Today it is possible due to constantly increasing computing power  New forms of interaction with computers, more than just screen, keyboard and mouse: voice, image, video ...  Practical applications: Chat robots (e.g. Siri, Alexa, Cortana), image content recognition, autonomous cars, product recommendations, etc.  AI Highlights: Watson, Alpha-Go, Google Duplex ...

Mehr Karteikarten anzeigen
Q:

Information Effect

Information Effect: Worldwide Database for Music Supplies

A:

Worldwide reference database for music supplies with 430‘000 titles (1/4 of the globally available supply)  Experts in the branches maintain the database and consult competently.  The database in four languages enabled the start of export trade via e-commerce.  Customers look for new titles and can order them immediately.  Competitors order at the group owned wholesale.  From the search behaviour, trends can be derived.  Musik Hug is able to act according to trends and regional needs.

Q:

Digitization – Digitalization – Digital Transformation

A:

“Digital transformation is the cultural, organizational and operational change of an organization, industry or ecosystem through a smart integration of digital technologies, processes and competencies across all levels and functions in a staged way. Digital transformation … leverages technologies to create value for various stakeholders … , innovate and adapt to changing circumstances.”

Q:

Mobile Business

A:

Definition: supporting business relationships and processes of a company with its business partners, customers and employees using networked mobile information technology

Q:

Strategic E-Business Management

What is a Strategy?

A:

Strategy is concerned with the long-term direction of the company.

Q:

Integration Effect

A:

Integration Effect: Many Suppliers – One Web Site

Multi-Carrier System  Online comparison of prices and services from multiple carriers in four countries  About 20 carriers connected, in Switzerland DHL, TNT, UPS  Detailed price calculation, online booking, tracking & tracing  Customers have only one customer number, central invoicing  The various integrated systems of the carriers appear as a single system!

Q:

Brokerage Effect

A:

Brokerage Effect: Oelpooler „Buy fuel oil jointly at lower prices“  Virtual community for buying fuel oil (households and companies)  Weekly pooling of orders per region  lower prices and transport costs  Price alert  The platform itself becomes contractor  Oelpooler charges the supplier a commission/brokerage fee  Winner of „Best of Swiss Web“ 2001 in the category „business model“

Q:

Brokerage Effect

Brokerage Effect: Oelpooler „Buy fuel oil jointly at lower prices“

A:

Virtual community for buying fuel oil (households and companies)  Weekly pooling of orders per region  lower prices and transport costs  Price alert  The platform itself becomes contractor  Oelpooler charges the supplier a commission/brokerage fee  Winner of „Best of Swiss Web“ 2001 in the category „business model“

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