Tourism Consumer Behavior at Fachhochschulstudiengänge Krems IMC

Flashcards and summaries for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC

Arrow Arrow

It’s completely free

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

Study with flashcards and summaries for the course Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC

Exemplary flashcards for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

The consumption of product and experiences are different! Why?

Exemplary flashcards for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

To whom does tourist behavior matter? 

Exemplary flashcards for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

What are the key issues with consumer behavior?
This was only a preview of our StudySmarter flashcards.
Flascard Icon Flascard Icon

Millions of flashcards created by students

Flascard Icon Flascard Icon

Create your own flashcards as quick as possible

Flascard Icon Flascard Icon

Learning-Assistant with spaced repetition algorithm

Sign up for free!

Exemplary flashcards for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

What is meant by social roles?

Exemplary flashcards for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

Why do marketers try to segment the market?

Exemplary flashcards for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

Name the 6 main segmentation approaches in tourism

Exemplary flashcards for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

Describe the differences between Dependables & Venturers
This was only a preview of our StudySmarter flashcards.
Flascard Icon Flascard Icon

Millions of flashcards created by students

Flascard Icon Flascard Icon

Create your own flashcards as quick as possible

Flascard Icon Flascard Icon

Learning-Assistant with spaced repetition algorithm

Sign up for free!

Exemplary flashcards for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

What are the issues of market segmentation?

Exemplary flashcards for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

Explain 3 demographic factors that influence tourist traveling style 

Exemplary flashcards for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

Which demographic factors influence tourist´s behavior?

Exemplary flashcards for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

Give examples for personal & external determinants of tourist behavior
This was only a preview of our StudySmarter flashcards.
Flascard Icon Flascard Icon

Millions of flashcards created by students

Flascard Icon Flascard Icon

Create your own flashcards as quick as possible

Flascard Icon Flascard Icon

Learning-Assistant with spaced repetition algorithm

Sign up for free!

Exemplary flashcards for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

What does the „Grand Tour“ refer to?

Your peers in the course Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC create and share summaries, flashcards, study plans and other learning materials with the intelligent StudySmarter learning app.

Get started now!

Flashcard Flashcard

Exemplary flashcards for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

Tourism Consumer Behavior

The consumption of product and experiences are different! Why?
  • Products are tangible, ex are intangible 
  • Ex are deeply emotional, transformational reaction 
  • Long-lasting memories of past holidays 
  • Complex processes

Tourism Consumer Behavior

To whom does tourist behavior matter? 
  • Tourists (life experiences) 
  • Decision makers about tourists (public & private sectors) 
  • Tourism analysts & researchers
  • Media (high profile incidents) 

Tourism Consumer Behavior

What are the key issues with consumer behavior?
  • Poor environmental practice 
  • Poor community links
  • Socially irresponsible actions

Tourism Consumer Behavior

What is meant by social roles?
A role describes the position that a person occupies in society 

Tourism Consumer Behavior

Why do marketers try to segment the market?
  • Help with the 4Ps of marketing mix (product, price, promotion, place) 
  • Enhance profits
  • Retain more customers 
  • Target marketing communications (customers can be reached more often and at a lower cost) 

Tourism Consumer Behavior

Name the 6 main segmentation approaches in tourism
  • Purpose of travel
  • Buyer´s needs, motivations, benefits sought
  • Buyer´s behavior of product usage
  • Demographic, economic, geographic profile 
  • Psychographic characteristics 
  • Price

Tourism Consumer Behavior

Describe the differences between Dependables & Venturers
Dependables:
  • Intellectually restricted 
  • Cautious, conservative 
  • Prefer popular brands 
  • Little self-confidence, low activity 
  • Look to authority figures 
  • Passive, non-demanding 
  • Structure, routine
  • Prefer to be surrounded by family & friends
Ventures
  • Intellectually curious 
  • Quick, easy decision-making 
  • Spend income more readily 
  • Early adopters of new products 
  • Self-confident, full of energy 
  • Own judgements 
  • Active, assertive 
  • Prefer various challenges & activities, be alone

Tourism Consumer Behavior

What are the issues of market segmentation?
  • Successful marketing relies on multiple approaches 
  • Tourism organizations have to deal with mulitple segments 
  • Heterogeneous sectors of tourism 
  • Limited sets of data 
  • Lack of longitudinal studies 
  • Limited data collection techniques 
  • Lack of comparative data on national cultural differences

Tourism Consumer Behavior

Explain 3 demographic factors that influence tourist traveling style 
  • Age: 
    • Children: rely on parents, family holidays, satisfaction 
    • Senior: have more time to travel, undertake cruising tours, VFR 
  • Gender: 
    • Female: more likely to travel with friends & family, involve in Spa, wellness, shopping activities 
    • Male: more likely to travel alone, adventurous activities 
  • Income: 
    • High: prefer luxurious, high quality, full service experience (accommodation, transportation) 
    • Low: prefer low-budget experience, self-service (hostel, homestay, backpackers, rental transportation) 

Tourism Consumer Behavior

Which demographic factors influence tourist´s behavior?
  • Age
  • Nationality
  • Gender
  • First time visitor

Tourism Consumer Behavior

Give examples for personal & external determinants of tourist behavior
  • Personal:
    • Circumstances: health and income, leisure time, family status 
    • Attitudes & perceptions: of destinations, political view, culture 
    • Knowledge: of destination, tourism products, prices 
    • Experience: of types of holidays, different destinations, products/services 
  • External: 
    • Global factors: trends, regulations 
    • National: national tourism development 
    • Media, marketing

Tourism Consumer Behavior

What does the „Grand Tour“ refer to?
was an educational journey undertaken by upper-class young men throughout Europe in the 17th - 18th century. They travelled mainly to France, Germany & Italy to learn about other countries ´ cultures (arts, classical music, architectures, languages, etc.) 

Sign up for free to see all flashcards and summaries for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC

Singup Image Singup Image

Social Behavior at

Maastricht University

basic tourism at

University of Split

Body and Behavior at

Maastricht University

consumer behavior - NTNU at

TU München

behavior & Environment at

Radboud University

Similar courses from other universities

Check out courses similar to Tourism Consumer Behavior at other universities

Back to Fachhochschulstudiengänge Krems IMC overview page

What is StudySmarter?

What is StudySmarter?

StudySmarter is an intelligent learning tool for students. With StudySmarter you can easily and efficiently create flashcards, summaries, mind maps, study plans and more. Create your own flashcards e.g. for Tourism Consumer Behavior at the Fachhochschulstudiengänge Krems IMC or access thousands of learning materials created by your fellow students. Whether at your own university or at other universities. Hundreds of thousands of students use StudySmarter to efficiently prepare for their exams. Available on the Web, Android & iOS. It’s completely free.

Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards
Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards