Multi Channel Distribution Systems at Fachhochschulstudiengänge Krems IMC | Flashcards & Summaries

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Possible market segments in hotel industry

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  • Individual traveler
  • Corporate - travelers with or without contract (LNR)
  • MICE
  • Travel industry (travel agencies, tour operators with net- & gross-rates) 
  • Groups 
  • Special rates (family & friends, agent, ...) 
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What is Yield Management?

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Would mean „managing yield“, which is neither precise nor correct. Therefore the more professional term „Revenue Management“ is used often in literature:

  • Managing revenue with the outcome of a higher yield

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What´s the „Billboard Effect“?

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The more present you are online, the more benefit 

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KISS principle?

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Nice pictures, pictrograms instead of complicated descriptions

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What is upselling?

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More revenue & higher ADR (average daily rate = ARR = average room rate) 

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What is CMS?

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Channel Management System

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What is RevPAR?

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Revenue per available room 

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What are stay patterns?

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Repetitive patterns of stay behavior of certain guest groups and segments (LOS, certain room category, ...)

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What is PMS?

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Property Management System

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IBE

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Internet Booking Engine

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what is a „rate parity rule“?

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Legal agreement between OTAs and Hotelier to ensure same rates for same service on every sales-channel.

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What is cannibalization?

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refers to reduction in sales volume, sales revenue or market share of one product as a result of the introduction of a new product by the same producer

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Q:

Possible market segments in hotel industry

A:
  • Individual traveler
  • Corporate - travelers with or without contract (LNR)
  • MICE
  • Travel industry (travel agencies, tour operators with net- & gross-rates) 
  • Groups 
  • Special rates (family & friends, agent, ...) 
Q:

What is Yield Management?

A:

Would mean „managing yield“, which is neither precise nor correct. Therefore the more professional term „Revenue Management“ is used often in literature:

  • Managing revenue with the outcome of a higher yield

Q:

What´s the „Billboard Effect“?

A:

The more present you are online, the more benefit 

Q:

KISS principle?

A:

Nice pictures, pictrograms instead of complicated descriptions

Q:

What is upselling?

A:

More revenue & higher ADR (average daily rate = ARR = average room rate) 

Mehr Karteikarten anzeigen
Q:

What is CMS?

A:

Channel Management System

Q:

What is RevPAR?

A:

Revenue per available room 

Q:

What are stay patterns?

A:

Repetitive patterns of stay behavior of certain guest groups and segments (LOS, certain room category, ...)

Q:

What is PMS?

A:

Property Management System

Q:

IBE

A:

Internet Booking Engine

Q:

what is a „rate parity rule“?

A:

Legal agreement between OTAs and Hotelier to ensure same rates for same service on every sales-channel.

Q:

What is cannibalization?

A:

refers to reduction in sales volume, sales revenue or market share of one product as a result of the introduction of a new product by the same producer

Multi Channel Distribution Systems

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