Multi Channel Distribution Systems at Fachhochschulstudiengänge Krems IMC

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Possible market segments in hotel industry

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What is Yield Management?

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What´s the „Billboard Effect“?
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KISS principle?

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What is upselling?

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What is CMS?

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What is RevPAR?
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What are stay patterns?

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What is PMS?

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IBE

Exemplary flashcards for Multi Channel Distribution Systems at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

what is a „rate parity rule“?
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What is cannibalization?

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Exemplary flashcards for Multi Channel Distribution Systems at the Fachhochschulstudiengänge Krems IMC on StudySmarter:

Multi Channel Distribution Systems

Possible market segments in hotel industry
  • Individual traveler
  • Corporate - travelers with or without contract (LNR)
  • MICE
  • Travel industry (travel agencies, tour operators with net- & gross-rates) 
  • Groups 
  • Special rates (family & friends, agent, ...) 

Multi Channel Distribution Systems

What is Yield Management?
Would mean „managing yield“, which is neither precise nor correct. Therefore the more professional term „Revenue Management“ is used often in literature:
  • Managing revenue with the outcome of a higher yield

Multi Channel Distribution Systems

What´s the „Billboard Effect“?
The more present you are online, the more benefit 

Multi Channel Distribution Systems

KISS principle?
Nice pictures, pictrograms instead of complicated descriptions

Multi Channel Distribution Systems

What is upselling?
More revenue & higher ADR (average daily rate = ARR = average room rate) 

Multi Channel Distribution Systems

What is CMS?
Channel Management System

Multi Channel Distribution Systems

What is RevPAR?
Revenue per available room 

Multi Channel Distribution Systems

What are stay patterns?
Repetitive patterns of stay behavior of certain guest groups and segments (LOS, certain room category, ...)

Multi Channel Distribution Systems

What is PMS?
Property Management System

Multi Channel Distribution Systems

IBE
Internet Booking Engine

Multi Channel Distribution Systems

what is a „rate parity rule“?
Legal agreement between OTAs and Hotelier to ensure same rates for same service on every sales-channel.

Multi Channel Distribution Systems

What is cannibalization?
refers to reduction in sales volume, sales revenue or market share of one product as a result of the introduction of a new product by the same producer

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Information Systems Management at

Universität zu Köln

Distr.syst.dhbw at

Duale Hochschule Baden-Württemberg

Distributed Systems at

TU München

Development of multicellular systems at

University of Zurich

Embedded Systems at

Hochschule Darmstadt

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