Business English at Fachhochschule Wiener Neustadt

Flashcards and summaries for Business English at the Fachhochschule Wiener Neustadt

Arrow Arrow

It’s completely free

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

studysmarter schule studium
d

4.5 /5

studysmarter schule studium
d

4.8 /5

Study with flashcards and summaries for the course Business English at the Fachhochschule Wiener Neustadt

Exemplary flashcards for Business English at the Fachhochschule Wiener Neustadt on StudySmarter:

an agreement or decision that is
made in secret or without the
public knowing about it

Exemplary flashcards for Business English at the Fachhochschule Wiener Neustadt on StudySmarter:

people wo work with his hands
(constructin, manifacturing)
works in an office
collar = kragen. Both can be
used to describe a job, position
or a place

Exemplary flashcards for Business English at the Fachhochschule Wiener Neustadt on StudySmarter:

to be better or more successful
than the competition (...curve is
more technical)

This was only a preview of our StudySmarter flashcards.
Flascard Icon Flascard Icon

Millions of flashcards created by students

Flascard Icon Flascard Icon

Create your own flashcards as quick as possible

Flascard Icon Flascard Icon

Learning-Assistant with spaced repetition algorithm

Sign up for free!

Exemplary flashcards for Business English at the Fachhochschule Wiener Neustadt on StudySmarter:

to start something over again

Exemplary flashcards for Business English at the Fachhochschule Wiener Neustadt on StudySmarter:

To be competitive in a cruel and
merciless was; doing anything
possible to win

Exemplary flashcards for Business English at the Fachhochschule Wiener Neustadt on StudySmarter:

Price Skimming

Exemplary flashcards for Business English at the Fachhochschule Wiener Neustadt on StudySmarter:

Decoy Pricing
This was only a preview of our StudySmarter flashcards.
Flascard Icon Flascard Icon

Millions of flashcards created by students

Flascard Icon Flascard Icon

Create your own flashcards as quick as possible

Flascard Icon Flascard Icon

Learning-Assistant with spaced repetition algorithm

Sign up for free!

Exemplary flashcards for Business English at the Fachhochschule Wiener Neustadt on StudySmarter:

Descrimination Pricing

Exemplary flashcards for Business English at the Fachhochschule Wiener Neustadt on StudySmarter:

Penetration Pricing

Exemplary flashcards for Business English at the Fachhochschule Wiener Neustadt on StudySmarter:

Predatory Pricing

Exemplary flashcards for Business English at the Fachhochschule Wiener Neustadt on StudySmarter:

Loss-leader Pricing
This was only a preview of our StudySmarter flashcards.
Flascard Icon Flascard Icon

Millions of flashcards created by students

Flascard Icon Flascard Icon

Create your own flashcards as quick as possible

Flascard Icon Flascard Icon

Learning-Assistant with spaced repetition algorithm

Sign up for free!

Exemplary flashcards for Business English at the Fachhochschule Wiener Neustadt on StudySmarter:

Budget pricing

Your peers in the course Business English at the Fachhochschule Wiener Neustadt create and share summaries, flashcards, study plans and other learning materials with the intelligent StudySmarter learning app.

Get started now!

Flashcard Flashcard

Exemplary flashcards for Business English at the Fachhochschule Wiener Neustadt on StudySmarter:

Business English

an agreement or decision that is
made in secret or without the
public knowing about it

backroom deal

Business English

people wo work with his hands
(constructin, manifacturing)
works in an office
collar = kragen. Both can be
used to describe a job, position
or a place

blue collar worker
white collar worker

Business English

to be better or more successful
than the competition (...curve is
more technical)

ahead of the pack

Business English

to start something over again

to be / go back to square one

Business English

To be competitive in a cruel and
merciless was; doing anything
possible to win

To Play hardball

Business English

Price Skimming

Price Skimming is a product pricing strategy where the product is released on the market with a very high price to skim a maximum of revenue from a specific target group which are willing to buy the product even though it is quite expensive. After a certain time and decreasing sales the price of the product is reduced. One of benefits of this pricing strategy is that you can recoup investment costs of new products quickly. On the other hand companies could loose market share if the price is too high. Therefore the company needs to make a trade off.

Business English

Decoy Pricing
"Decoy pricing" is a marketing strategiy that lets customers decide between product features and price. The customer is presented with three products of the same type, which differ in price and characteristics (e.g. quality, capacity, performance,... ). This is where the customer has to decide. An expensive product with high quality, a cheap product with low quality and a medium-priced product with medium quality are given to choose. The customer usually chooses the medium product, because he thinks it is the best compromise from the given selection. This strategy is used to improve sales numbers for a particular product.

Business English

Descrimination Pricing
Price discrimination is a pricing strategy, where different prices for the same product or service are charged. There are three different types of price discrimination.
First degree price discrimination charges each customer the maximum price they are willing to pay. This strategy is used by many companies offering client services.
Second degree price discrimination works with discounts for products or services you buy in bulk. For example, buy two, get one free or 15 % discount if you buy at least 10.
With third degree price discrimination the prices are determined for different groups of customers. It is the most common sort of price discrimination and among others found in public transport ticket pricing, where there are different prices for kids, adults and seniors.

Business English

Penetration Pricing
This is part of a price policy in marketing. By offering a lower price at the launch of a new product the company tries to get as many customers as possible attracted to it. Therefore this product has to be created for a mass market. Later, the company will rise the price just only that much that customers won’t mind. A good example is Netflix. They offer a free month at the beginning of the use. By using this strategy, the company hopes to get as many paying customers as possible.

Business English

Predatory Pricing
Predatory pricing is a method in which a seller sets a price so low that other suppliers cannot compete and are forced to exit the market. A company that does this will see initial losses, but eventually, it benefits by driving competitors out of the market and raising its prices again. This predatory pricing practice often results in the formation of monopolies controlling market power for a lengthy period of time.
A company that can afford the initial losses caused by predatory pricing has an unfair market advantage in the long run. Investors see such extremely low costs as a good way to increase market share and then to raise prices and create equally extreme profitability further down the line. So long as the business’ future predicted cash flows are healthy, investors may be willing to shoulder this burden short-term.

Business English

Loss-leader Pricing
Loss leader pricing is a marketing strategy that involves selling one or more retail products below cost to attract new customers. The loss leader is a product that is willingly sold at a loss to encourage customers into a store or to a particular area of a store.
An example of this is how a store is selling electronics at a price way below the retail price on Black Friday so they can attract more buyers who on the other hand are going to probably purchase other items that are being sold at their full retail price. With the profit of which they are going to cover their losses from the loss leader products.


Business English

Budget pricing
The definition of budget pricing is, when you buy a product to a lower price than expected. Budget pricing is used in many ways. For example, when products like vegetables or fruits get old. Then you can buy them for the half price. Also, budget pricing is used for more then one piece of some product. For example, buy three pieces and get the fourth for free. Another possibility to use budget pricing, is for new products to increase the chance of buying. As you can see there are different ways to use this price strategy. Do you agree with us?

Sign up for free to see all flashcards and summaries for Business English at the Fachhochschule Wiener Neustadt

Singup Image Singup Image

Business English 1 at

FOM Hochschule für Oekonomie & Management

Business English I at

Hochschule Ansbach

Business English 1 at

Hochschule für angewandtes Management

Business English I at

Hochschule für angewandtes Management

Business english at

Fachhochschule Wedel

Similar courses from other universities

Check out courses similar to Business English at other universities

Back to Fachhochschule Wiener Neustadt overview page

What is StudySmarter?

What is StudySmarter?

StudySmarter is an intelligent learning tool for students. With StudySmarter you can easily and efficiently create flashcards, summaries, mind maps, study plans and more. Create your own flashcards e.g. for Business English at the Fachhochschule Wiener Neustadt or access thousands of learning materials created by your fellow students. Whether at your own university or at other universities. Hundreds of thousands of students use StudySmarter to efficiently prepare for their exams. Available on the Web, Android & iOS. It’s completely free.

Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards
Awards

Best EdTech Startup in Europe

Awards
Awards

EUROPEAN YOUTH AWARD IN SMART LEARNING

Awards
Awards

BEST EDTECH STARTUP IN GERMANY

Awards