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Lernmaterialien für fundamentals of product innovation an der Eindhoven University of Technology

Greife auf kostenlose Karteikarten, Zusammenfassungen, Übungsaufgaben und Altklausuren für deinen fundamentals of product innovation Kurs an der Eindhoven University of Technology zu.

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Reverse brainstorming

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participants generate a list of key problems with the product currently in use, then group and prioritize these such that product development can focus on addressing the most important problems.

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bazooka effect

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state an idea only to have someone shoot it down

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what is global innovation culture
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a firm is open to global markets
mindful of differences in customer needs
preferences and respectful of different culture and business environments
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difference between process innovation and product innovation
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process innovation applies to functions
product innovation applies to total operation by which a new product is created and marketed
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three strategically elements are
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1. new products process (procedure from concept evaluation to post-launch)
2. product innovation charter (or PIC is essentially a strategy for new products)
3. product portfolio (assesses which new products would be the best additions to the existing product line)
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goal of a new product process is to
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manage down the amount of risks and uncertainty as one passes from idea generation to launch
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what does the product innovation chater do

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provides guidance to all functional areas involved in innovation
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An evaluation task that includes conditional Go decisions is sometimes called a
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Fuzzy gate
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phase 1 of new product process
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Phase 1: Opportunity Identification and Selection
x three main streams of activity feed strategic planning for new products:
i. ongoing marketing planning
ii. ongoing corporate planning
iii. special opportunity analysis

x from these activities discussed above, the opportunities can be identified and sorted in four  categories:
i. an underutilized resource
ii. a new resource
iii. an external mandate
iv. an internal mandate (e.g. the product innovation (and/or acquisition) gap)

x the process of creatively recognizing such opportunities is called opportunity identification
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phase 2of new product process
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Concept Generation 
  • creating new product ideas, usually called product concepts by new products people is hard and  sometimes frustrating work
  • the problem find-solve approach involves identifying problems people or businesses have and  suggesting solutions to them
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phase 3 of new product process
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Concept/Project Evaluation 
  •  before development work can begin on  new ideas, they need to be evaluated,  screened, sorted out 
  •  this activity, sometimes called screening  or pre-technical evaluation, varies  tremendously 
  • a concept test is used to discover what  potential consumers think about a concept o all these views of consumers  come together in what is often  called the full screen 
  • if the decision is to go ahead, the  evaluation turns into project evaluation x product protocol involves a statement of  what is wanted from the new product (the  benefits) 
  •  the fuzzy front end of the new product  process comprises the first three phases
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why have global innovation culture
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TESTE DEIN WISSEN
to have the most  effective global new product program
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  • 495 Karteikarten
  • 27 Studierende
  • 0 Lernmaterialien

Beispielhafte Karteikarten für deinen fundamentals of product innovation Kurs an der Eindhoven University of Technology - von Kommilitonen auf StudySmarter erstellt!

Q:

Reverse brainstorming

A:

participants generate a list of key problems with the product currently in use, then group and prioritize these such that product development can focus on addressing the most important problems.

Q:

bazooka effect

A:

state an idea only to have someone shoot it down

Q:
what is global innovation culture
A:
a firm is open to global markets
mindful of differences in customer needs
preferences and respectful of different culture and business environments
Q:
difference between process innovation and product innovation
A:
process innovation applies to functions
product innovation applies to total operation by which a new product is created and marketed
Q:
three strategically elements are
A:
1. new products process (procedure from concept evaluation to post-launch)
2. product innovation charter (or PIC is essentially a strategy for new products)
3. product portfolio (assesses which new products would be the best additions to the existing product line)
Mehr Karteikarten anzeigen
Q:
goal of a new product process is to
A:
manage down the amount of risks and uncertainty as one passes from idea generation to launch
Q:
what does the product innovation chater do

A:
provides guidance to all functional areas involved in innovation
Q:
An evaluation task that includes conditional Go decisions is sometimes called a
A:
Fuzzy gate
Q:
phase 1 of new product process
A:
Phase 1: Opportunity Identification and Selection
x three main streams of activity feed strategic planning for new products:
i. ongoing marketing planning
ii. ongoing corporate planning
iii. special opportunity analysis

x from these activities discussed above, the opportunities can be identified and sorted in four  categories:
i. an underutilized resource
ii. a new resource
iii. an external mandate
iv. an internal mandate (e.g. the product innovation (and/or acquisition) gap)

x the process of creatively recognizing such opportunities is called opportunity identification
Q:
phase 2of new product process
A:
Concept Generation 
  • creating new product ideas, usually called product concepts by new products people is hard and  sometimes frustrating work
  • the problem find-solve approach involves identifying problems people or businesses have and  suggesting solutions to them
Q:
phase 3 of new product process
A:
Concept/Project Evaluation 
  •  before development work can begin on  new ideas, they need to be evaluated,  screened, sorted out 
  •  this activity, sometimes called screening  or pre-technical evaluation, varies  tremendously 
  • a concept test is used to discover what  potential consumers think about a concept o all these views of consumers  come together in what is often  called the full screen 
  • if the decision is to go ahead, the  evaluation turns into project evaluation x product protocol involves a statement of  what is wanted from the new product (the  benefits) 
  •  the fuzzy front end of the new product  process comprises the first three phases
Q:
why have global innovation culture
A:
to have the most  effective global new product program
fundamentals of product innovation

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