Rudolph - INTERN. BUSINESS at Duale Hochschule Baden-Württemberg | Flashcards & Summaries

Lernmaterialien für Rudolph - INTERN. BUSINESS an der Duale Hochschule Baden-Württemberg

Greife auf kostenlose Karteikarten, Zusammenfassungen, Übungsaufgaben und Altklausuren für deinen Rudolph - INTERN. BUSINESS Kurs an der Duale Hochschule Baden-Württemberg zu.

TESTE DEIN WISSEN

What are types of the contract arrangements?

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TESTE DEIN WISSEN

Licensing: 

You have a unique product (with a patent). You can license this and sell a license to a foreign company that already has a production facility and can start producing your product just by using your recipe (-> little risk, quick, effective, danger of leaking, lack of quality)


Franchising: 

You sell your whole structure (marketing, name, products,...). The marketing is exactly provided by the franchise giver 

(dress of the employees, advertisement,...) 

(-> guarantee of high quality products, but danger of bad service when your partner doesn’t fully fulfill the requirements)


Contract Manufacturing:

Production of goods by one firm under the label or brand of another firm. 

(Bad reputation because your partner has bad working conditions even if it is agreed differently)

Management Contracts:

operational control of an enterprise is entrusted to a separate
enterprise that performs the managerial functions and also producing/doing the things

Lösung ausblenden
TESTE DEIN WISSEN

What are types of the direct investment?

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TESTE DEIN WISSEN

Joint Venture: 

two or more companies join a new independent company 

(-> lot knowledge about a market, political influences, disagreement between you and your partner)


“Building Up”

building your company in a foreign market from ground up on your own

“Buying out”

You buy a company fully or most of the charges 


(-> your management doesn’t fit to the existing management, the owner sells for a reason) 

(bad future forecast you don’t
know about)

“Buying in”

You buy a minority share of a company 

(-> not so much risk, you can get aware of the business of a company; no ability to make decisions)

Lösung ausblenden
TESTE DEIN WISSEN

What are reasons to go international?

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TESTE DEIN WISSEN
  • access market to BUY from
    • cut costs, improve quality, reduce dependence 
  • access market to SELL to
    • increase sells/profit, full use of production capacity


=> always reduced risk because widespread market in both directions

Lösung ausblenden
TESTE DEIN WISSEN

What main strategies for international growth exist and what is characteristic to them?

Lösung anzeigen
TESTE DEIN WISSEN
  • Indirect Export
    • less profit, no contact to customers, high dependency -> little risk
  • Contract Arrangements
    • high and fast profit, little risk
  • Direct Investment
    • high profit, high risk
  • Direct Export
    • more profit, more risk
Lösung ausblenden
TESTE DEIN WISSEN

What are types of the direct export?

Lösung anzeigen
TESTE DEIN WISSEN

Foreign based distributors: 

sell to a retailer that imports your goods


Traveling salesman: 

sells the products international and your company ships it from their home country


Domestic based export department: 

(goes together with no. 2) the backbone of no.2


Overseas sales subsidiary:

found a subsidiary company in the foreign market 

(needs accountants, controllers, warehouse or even production ... 

(-> high complexity, high risk but in long term highest profit because you have a competitive advantage)

Lösung ausblenden
TESTE DEIN WISSEN

Compare countries with a high, medium and low export surplus.

Lösung anzeigen
TESTE DEIN WISSEN

- Hong Kong, Singapore,... have an extreme over-average share of export of their GDP (around 200%)


- Denmark, Germany, Sweden are also above average but only at around 50%


- Brazil, USA, Japan are below average (the good)



=> high export rates are not likely be seen by other countries

Lösung ausblenden
TESTE DEIN WISSEN

What general difficulties occur on global markets?

Lösung anzeigen
TESTE DEIN WISSEN
  • transportation
  • language
  • price
  • needs/demands
  • laws
  • different technical standards (testing, certification, packaging, labelling (ingredients)
  • tariff and non-tariff trade-barriers
    • taxes, tariffs, subsidies
    • quotes, rules of origin, licenses,…
Lösung ausblenden
TESTE DEIN WISSEN

What development is due to the globalisation?

Lösung anzeigen
TESTE DEIN WISSEN

- Falling birth rate -> decreasing household size
- Uneven economic development
- Enhancing volatility of capital markets
- Increasing focus on Asia
- Increasing importance of MNEs

Lösung ausblenden
TESTE DEIN WISSEN

What are main elements of the globalisation?

Lösung anzeigen
TESTE DEIN WISSEN

• Integration of markets
• Accelerated diffusion of technology
• Diminishing national sovereignty
• Homogenization of culture
• Pressure towards democratization
• Home country bias as a limiting factor


=> increasing growing together of all nations

Lösung ausblenden
TESTE DEIN WISSEN

What tariff and non-tariff trade barriers exist?


Lösung anzeigen
TESTE DEIN WISSEN
  • tariff
    • export tariff
    • import tariff
    • transit tariff
  • non-tariff
    • quotas
    • subsidies
    • product & testing
    • local content requirements 
Lösung ausblenden
TESTE DEIN WISSEN

What characteristics does a globalised world have?

Lösung anzeigen
TESTE DEIN WISSEN

• Common business language
• Common currency
• Common culture
• Very low transport costs
• No national boundaries -> no nations?
• No barriers to trade
• Fully integrated market
• Common law & order

Lösung ausblenden
TESTE DEIN WISSEN

What are typical marketing strategies of international expansion?

Lösung anzeigen
TESTE DEIN WISSEN
  • straight extension (1:1)
    • everything stays the same
  • Advertising adaption
    • exp.: Coke
  • Product adaption
    • exp.: cars
  • Dual adaption
    • you develop product and advertisement specifically for the foreign market
Lösung ausblenden
  • 176968 Karteikarten
  • 3638 Studierende
  • 205 Lernmaterialien

Beispielhafte Karteikarten für deinen Rudolph - INTERN. BUSINESS Kurs an der Duale Hochschule Baden-Württemberg - von Kommilitonen auf StudySmarter erstellt!

Q:

What are types of the contract arrangements?

A:

Licensing: 

You have a unique product (with a patent). You can license this and sell a license to a foreign company that already has a production facility and can start producing your product just by using your recipe (-> little risk, quick, effective, danger of leaking, lack of quality)


Franchising: 

You sell your whole structure (marketing, name, products,...). The marketing is exactly provided by the franchise giver 

(dress of the employees, advertisement,...) 

(-> guarantee of high quality products, but danger of bad service when your partner doesn’t fully fulfill the requirements)


Contract Manufacturing:

Production of goods by one firm under the label or brand of another firm. 

(Bad reputation because your partner has bad working conditions even if it is agreed differently)

Management Contracts:

operational control of an enterprise is entrusted to a separate
enterprise that performs the managerial functions and also producing/doing the things

Q:

What are types of the direct investment?

A:

Joint Venture: 

two or more companies join a new independent company 

(-> lot knowledge about a market, political influences, disagreement between you and your partner)


“Building Up”

building your company in a foreign market from ground up on your own

“Buying out”

You buy a company fully or most of the charges 


(-> your management doesn’t fit to the existing management, the owner sells for a reason) 

(bad future forecast you don’t
know about)

“Buying in”

You buy a minority share of a company 

(-> not so much risk, you can get aware of the business of a company; no ability to make decisions)

Q:

What are reasons to go international?

A:
  • access market to BUY from
    • cut costs, improve quality, reduce dependence 
  • access market to SELL to
    • increase sells/profit, full use of production capacity


=> always reduced risk because widespread market in both directions

Q:

What main strategies for international growth exist and what is characteristic to them?

A:
  • Indirect Export
    • less profit, no contact to customers, high dependency -> little risk
  • Contract Arrangements
    • high and fast profit, little risk
  • Direct Investment
    • high profit, high risk
  • Direct Export
    • more profit, more risk
Q:

What are types of the direct export?

A:

Foreign based distributors: 

sell to a retailer that imports your goods


Traveling salesman: 

sells the products international and your company ships it from their home country


Domestic based export department: 

(goes together with no. 2) the backbone of no.2


Overseas sales subsidiary:

found a subsidiary company in the foreign market 

(needs accountants, controllers, warehouse or even production ... 

(-> high complexity, high risk but in long term highest profit because you have a competitive advantage)

Mehr Karteikarten anzeigen
Q:

Compare countries with a high, medium and low export surplus.

A:

- Hong Kong, Singapore,... have an extreme over-average share of export of their GDP (around 200%)


- Denmark, Germany, Sweden are also above average but only at around 50%


- Brazil, USA, Japan are below average (the good)



=> high export rates are not likely be seen by other countries

Q:

What general difficulties occur on global markets?

A:
  • transportation
  • language
  • price
  • needs/demands
  • laws
  • different technical standards (testing, certification, packaging, labelling (ingredients)
  • tariff and non-tariff trade-barriers
    • taxes, tariffs, subsidies
    • quotes, rules of origin, licenses,…
Q:

What development is due to the globalisation?

A:

- Falling birth rate -> decreasing household size
- Uneven economic development
- Enhancing volatility of capital markets
- Increasing focus on Asia
- Increasing importance of MNEs

Q:

What are main elements of the globalisation?

A:

• Integration of markets
• Accelerated diffusion of technology
• Diminishing national sovereignty
• Homogenization of culture
• Pressure towards democratization
• Home country bias as a limiting factor


=> increasing growing together of all nations

Q:

What tariff and non-tariff trade barriers exist?


A:
  • tariff
    • export tariff
    • import tariff
    • transit tariff
  • non-tariff
    • quotas
    • subsidies
    • product & testing
    • local content requirements 
Q:

What characteristics does a globalised world have?

A:

• Common business language
• Common currency
• Common culture
• Very low transport costs
• No national boundaries -> no nations?
• No barriers to trade
• Fully integrated market
• Common law & order

Q:

What are typical marketing strategies of international expansion?

A:
  • straight extension (1:1)
    • everything stays the same
  • Advertising adaption
    • exp.: Coke
  • Product adaption
    • exp.: cars
  • Dual adaption
    • you develop product and advertisement specifically for the foreign market
Rudolph - INTERN. BUSINESS

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