International Business at Duale Hochschule Baden-Württemberg

Flashcards and summaries for International Business at the Duale Hochschule Baden-Württemberg

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Study with flashcards and summaries for the course International Business at the Duale Hochschule Baden-Württemberg

Exemplary flashcards for International Business at the Duale Hochschule Baden-Württemberg on StudySmarter:

What is International Business?

Exemplary flashcards for International Business at the Duale Hochschule Baden-Württemberg on StudySmarter:

Why engage in International Business?

Exemplary flashcards for International Business at the Duale Hochschule Baden-Württemberg on StudySmarter:

Stages of IB Involvement?
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Exemplary flashcards for International Business at the Duale Hochschule Baden-Württemberg on StudySmarter:

Environmental Adaptation Needed?

Exemplary flashcards for International Business at the Duale Hochschule Baden-Württemberg on StudySmarter:

Self-Reference Criterion (SRC) and Ethnocentrism?

Exemplary flashcards for International Business at the Duale Hochschule Baden-Württemberg on StudySmarter:

Dangers of the Self-Reference Criterion (SRC)?

Exemplary flashcards for International Business at the Duale Hochschule Baden-Württemberg on StudySmarter:

How to control SRC and Ethnocentrism?
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Exemplary flashcards for International Business at the Duale Hochschule Baden-Württemberg on StudySmarter:

Cross-cultural Analysis

Exemplary flashcards for International Business at the Duale Hochschule Baden-Württemberg on StudySmarter:

What is Globalization?

Exemplary flashcards for International Business at the Duale Hochschule Baden-Württemberg on StudySmarter:

Globalization of markets

Exemplary flashcards for International Business at the Duale Hochschule Baden-Württemberg on StudySmarter:

Globalization of markets
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Exemplary flashcards for International Business at the Duale Hochschule Baden-Württemberg on StudySmarter:

Globalization of production

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Exemplary flashcards for International Business at the Duale Hochschule Baden-Württemberg on StudySmarter:

International Business

What is International Business?
All commercial transactions between two or more countries (private or public). International Business adds significant influences to typical domestic operations (physical, societal or competitive).

International Business

Why engage in International Business?
Expand Sales, Acquire Resources an minimize risk.

International Business

Stages of IB Involvement?
1. No Direct Foreigk Business
2. Infrequent Foreigk Business
3. Regular Foreign Business
4. International Business
5. Global Business

International Business

Environmental Adaptation Needed?
- Cultural Adjustments
- Establish a frame of reference
- Avoid assessing markets against your own values

International Business

Self-Reference Criterion (SRC) and Ethnocentrism?
SCR = unconscious reference to your own values and experiences as a basis for decision

Ethnocentrism = notion that one‘s own country/company knows best how to do things

International Business

Dangers of the Self-Reference Criterion (SRC)?
1) Failing to recognize the need to take action
2) Not realizing the cultural differences
3) Reaction offensive to your host

International Business

How to control SRC and Ethnocentrism?
You need to recognize their effects on our behavior.

International Business

Cross-cultural Analysis
1) goal in home-country
2) goal in foreign-country
3) how does SRC complicate the problem?
4) redefine business problem without the SCR and solve for the best business solution

International Business

What is Globalization?
The shift towards a more integrated and interdependent world economy.

- Globalization of markets
- Globalization of production

International Business

Globalization of markets
from separate markets to a global marketplace

- preferences move to a global norm
- firms offer standardized products worldwide creating a world market

International Business

Globalization of markets
Still many differences between national markets - these differences require that marketing  is customized to match conditions in a country.

International Business

Globalization of production
sourcing goods from locations around the world 

! Differences in cost/quality of the factors of production (labour, land, capital,...)

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Grundlagen der BWL

International Business

Stanley - BUSINESS & MANAGEMENT

Hudetzka - BWL

Rudolph - INTERN. BUSINESS

Hahn - MARKETING

Handelsrecht Schindele

HGB - Schindele

Bilanzierung Zimmermann

Marketing

BWL 1. Semester

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