Integrated Marketing at Babcock University | Flashcards & Summaries

Select your language

Suggested languages for you:
Log In Start studying!

Lernmaterialien für Integrated Marketing an der Babcock University

Greife auf kostenlose Karteikarten, Zusammenfassungen, Übungsaufgaben und Altklausuren für deinen Integrated Marketing Kurs an der Babcock University zu.

TESTE DEIN WISSEN
Characteristics that mist be present in an IMC endeavour
Lösung anzeigen
TESTE DEIN WISSEN
  • Synergy
  • It has to affect the Purchase behaviour of your target audience
  • It must be able to build a relationship with the target
  • You must use all forms of contact as promotional platforms.
  • Every IMC endeavour must be customer centric
Lösung ausblenden
TESTE DEIN WISSEN
What is integrated Marketing
Lösung anzeigen
TESTE DEIN WISSEN
A strategic combination of marketing promotion tools that are integrated to communicate a single holistic message across all platforms in favour of the brand
Lösung ausblenden
TESTE DEIN WISSEN
What is in an ad campaign plan
Lösung anzeigen
TESTE DEIN WISSEN
  • Executive summary
  • Situation analysis
  • Interrogation of the brand
  • Consumer profiling
  • Advertising objectives
Lösung ausblenden
TESTE DEIN WISSEN
Common misconceptions of PR
Lösung anzeigen
TESTE DEIN WISSEN
  • It's a department in charge of handling 'brown envelopes'
  • They only organise publicity seeking events
  • Their job is to cover-up negative events or information
  • They are errand people
Lösung ausblenden
TESTE DEIN WISSEN
Advertising blue print
Lösung anzeigen
TESTE DEIN WISSEN
A detailed document that explains all the steps, plans, stages of the advertising campaign
Lösung ausblenden
TESTE DEIN WISSEN
Why is credibility the first thing to watch out for
Lösung anzeigen
TESTE DEIN WISSEN
After publicising a brand people get to try it out. If they have a negative experience that publicity becomes a negative one but with credibility the experience is good so brand image is good and with that comes loyalty and referrals and ultimately a larger customer base
Lösung ausblenden
TESTE DEIN WISSEN
How do you build credibility
Lösung anzeigen
TESTE DEIN WISSEN
  • Working on product quality
  • Customer care
  • Corporate identity
Lösung ausblenden
TESTE DEIN WISSEN
The public relations research model
Lösung anzeigen
TESTE DEIN WISSEN
The RACE model
Research
Action planning
Communication
Évaluation
Lösung ausblenden
TESTE DEIN WISSEN
What sets personal selling apart from Hawking
Lösung anzeigen
TESTE DEIN WISSEN
The brand gives the sellers permission to sell their products
Lösung ausblenden
TESTE DEIN WISSEN
What is personal selling
Lösung anzeigen
TESTE DEIN WISSEN
The process of selling to customers face to face. It allows for easy pénétration of the market.
The seller identifies specific people in need of their products or services and targets them
Lösung ausblenden
TESTE DEIN WISSEN
Types of Personal Selling
Lösung anzeigen
TESTE DEIN WISSEN
  • Provider: you can only buy what they have.
  • Persuaders: they convince you to buy.
  • Prospector: they search for specific people that need their products and market their products to them
  • Procreator: they discover a need and create a product to solve it
  • Problem solver: they discover a need and find a product that can solve it
Lösung ausblenden
TESTE DEIN WISSEN
Objectives of Sales Promotion
Lösung anzeigen
TESTE DEIN WISSEN
  • Increasing sales
  • Introducing a new product
  • Breaking the seasonality of a brand
  • Reducing excess stock
  • Neutralising the campaign of a competitor
  • Increasing product usage
  • Reinforcing other marketing tools
  • Building customer database
  • Encouraging the sales force to push product
Lösung ausblenden
  • 2360 Karteikarten
  • 116 Studierende
  • 13 Lernmaterialien

Beispielhafte Karteikarten für deinen Integrated Marketing Kurs an der Babcock University - von Kommilitonen auf StudySmarter erstellt!

Q:
Characteristics that mist be present in an IMC endeavour
A:
  • Synergy
  • It has to affect the Purchase behaviour of your target audience
  • It must be able to build a relationship with the target
  • You must use all forms of contact as promotional platforms.
  • Every IMC endeavour must be customer centric
Q:
What is integrated Marketing
A:
A strategic combination of marketing promotion tools that are integrated to communicate a single holistic message across all platforms in favour of the brand
Q:
What is in an ad campaign plan
A:
  • Executive summary
  • Situation analysis
  • Interrogation of the brand
  • Consumer profiling
  • Advertising objectives
Q:
Common misconceptions of PR
A:
  • It's a department in charge of handling 'brown envelopes'
  • They only organise publicity seeking events
  • Their job is to cover-up negative events or information
  • They are errand people
Q:
Advertising blue print
A:
A detailed document that explains all the steps, plans, stages of the advertising campaign
Mehr Karteikarten anzeigen
Q:
Why is credibility the first thing to watch out for
A:
After publicising a brand people get to try it out. If they have a negative experience that publicity becomes a negative one but with credibility the experience is good so brand image is good and with that comes loyalty and referrals and ultimately a larger customer base
Q:
How do you build credibility
A:
  • Working on product quality
  • Customer care
  • Corporate identity
Q:
The public relations research model
A:
The RACE model
Research
Action planning
Communication
Évaluation
Q:
What sets personal selling apart from Hawking
A:
The brand gives the sellers permission to sell their products
Q:
What is personal selling
A:
The process of selling to customers face to face. It allows for easy pénétration of the market.
The seller identifies specific people in need of their products or services and targets them
Q:
Types of Personal Selling
A:
  • Provider: you can only buy what they have.
  • Persuaders: they convince you to buy.
  • Prospector: they search for specific people that need their products and market their products to them
  • Procreator: they discover a need and create a product to solve it
  • Problem solver: they discover a need and find a product that can solve it
Q:
Objectives of Sales Promotion
A:
  • Increasing sales
  • Introducing a new product
  • Breaking the seasonality of a brand
  • Reducing excess stock
  • Neutralising the campaign of a competitor
  • Increasing product usage
  • Reinforcing other marketing tools
  • Building customer database
  • Encouraging the sales force to push product
Integrated Marketing

Erstelle und finde Lernmaterialien auf StudySmarter.

Greife kostenlos auf tausende geteilte Karteikarten, Zusammenfassungen, Altklausuren und mehr zu.

Jetzt loslegen

Das sind die beliebtesten Integrated Marketing Kurse im gesamten StudySmarter Universum

Marketing I

IU Internationale Hochschule

Zum Kurs
Marketing I

Justus-Liebig-Universität Gießen

Zum Kurs
Marketing II

IU Internationale Hochschule

Zum Kurs
marketing

Universidad de Alcalá de Henares

Zum Kurs
Marketing

Universidad de Cádiz

Zum Kurs

Die all-in-one Lernapp für Studierende

Greife auf Millionen geteilter Lernmaterialien der StudySmarter Community zu
Kostenlos anmelden Integrated Marketing
Erstelle Karteikarten und Zusammenfassungen mit den StudySmarter Tools
Kostenlos loslegen Integrated Marketing