Economic And Social Issues In Public Relations And Advertising at Babcock University | Flashcards & Summaries

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problem of bandwagon

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  • the audience irrespective of whether they need the product or their ability to purchase it would still purchase these goods
  • a large portion of the customer base relies on the opinions of other users and so if there are negative reviews a large portion would hop off the wagon
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endorsement appeal uses celebrities to influence consumer decision. however there is an issue which is

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  • the audience buy the celebrity not the product or idea
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What features of mass communication differentiates it from other forms of communication
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  • It is formal
  • There are gatekeepers
  • It is highly capital intensive
  • It has a physical structure
  • It is profit oriented
  • It is highly competitive
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Functions of the media today
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  • Surveillance function: they are the 4th estate of the realm after the Legislature, Executive and Judiciary. They are the checks and balances of society (the watchdogs). They survey to alert the society of events that could affect them (impending doom)
  • Transmission of culture
  • Correlation: they communicate and interpret the intentions of the decision makers to the people. They advocate for the people and communicate the people's response to the decision makers. This function relates to agenda setting, by bringing some issues to our notice they  determine what we think about.
  • The media helps assert and differentiate oneself.
  • They help foster understanding which creates a civil and safe environment.
  • It helps change or influence perspective.


.
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Types of communication
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  • Verbal
  • Non verbal
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What one things must you realise about yourself that will affect how you react or relate with people
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That we are flawed
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Advantage of commercial speech
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  • Commercial exchange is vital for economic growth, it brings buyers and sellers together to facilitate patronage
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this appeal uses the physical attractiveness of members of the opposite sex to the target

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Sexual appeal

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Non verbal communication
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This type of communication is unspoken. Things are communicated here through body language, facial expressions and so on. Non verbal communication can reinforce or negate verbal communication.
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What is music appeal

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It is the use of jingles or song to appeal to the audience on an emotional level

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Forms of communication
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  • Intra-personal
  • Inter-personal
  • Group communication
  • Organisational communication
  • Mass communication
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the fear appeal uses what

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fear to scare the audience into making a decision. it makes them feel like they are taking a risk by not buying into an idea or product.

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Q:

problem of bandwagon

A:
  • the audience irrespective of whether they need the product or their ability to purchase it would still purchase these goods
  • a large portion of the customer base relies on the opinions of other users and so if there are negative reviews a large portion would hop off the wagon
Q:

endorsement appeal uses celebrities to influence consumer decision. however there is an issue which is

A:
  • the audience buy the celebrity not the product or idea
Q:
What features of mass communication differentiates it from other forms of communication
A:
  • It is formal
  • There are gatekeepers
  • It is highly capital intensive
  • It has a physical structure
  • It is profit oriented
  • It is highly competitive
Q:
Functions of the media today
A:
  • Surveillance function: they are the 4th estate of the realm after the Legislature, Executive and Judiciary. They are the checks and balances of society (the watchdogs). They survey to alert the society of events that could affect them (impending doom)
  • Transmission of culture
  • Correlation: they communicate and interpret the intentions of the decision makers to the people. They advocate for the people and communicate the people's response to the decision makers. This function relates to agenda setting, by bringing some issues to our notice they  determine what we think about.
  • The media helps assert and differentiate oneself.
  • They help foster understanding which creates a civil and safe environment.
  • It helps change or influence perspective.


.
Q:
Types of communication
A:
  • Verbal
  • Non verbal
Mehr Karteikarten anzeigen
Q:
What one things must you realise about yourself that will affect how you react or relate with people
A:
That we are flawed
Q:
Advantage of commercial speech
A:
  • Commercial exchange is vital for economic growth, it brings buyers and sellers together to facilitate patronage
Q:

this appeal uses the physical attractiveness of members of the opposite sex to the target

A:

Sexual appeal

Q:
Non verbal communication
A:
This type of communication is unspoken. Things are communicated here through body language, facial expressions and so on. Non verbal communication can reinforce or negate verbal communication.
Q:

What is music appeal

A:

It is the use of jingles or song to appeal to the audience on an emotional level

Q:
Forms of communication
A:
  • Intra-personal
  • Inter-personal
  • Group communication
  • Organisational communication
  • Mass communication
Q:

the fear appeal uses what

A:

fear to scare the audience into making a decision. it makes them feel like they are taking a risk by not buying into an idea or product.

Economic and Social Issues in Public Relations and Advertising

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Eine der Economic and Social Issues in Public Relations and Advertising Zusammenfassungen auf StudySmarter | Babcock University

advertising appeals are the different communication strategies advertisers use to appeal to the needs and interests of the audience to attract their attention.


TYPES OF APPEALS

  • sexual appeal
  • bandwagon appeal
  • fear appeal
  • music appeal
  • romance appeal
  • rational appeal
  • humour appeal
  • scarcity appeal
  • brand appeal
  • social appeal
  • emotional appeal
  • gender appeal



Economic and Social Issues in Public Relations and Advertising

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