Communication And Society at Babcock University | Flashcards & Summaries

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Lernmaterialien für Communication and Society an der Babcock University

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The 3 people who first formulated the two step flow theory in 1944
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  • Hazel Gaudet
  • Bernard Berelson
  • Paul Lazarsfeld
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The reinforcement theory states that
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People seek out and remember information in the media that reinforce or support their already existing beliefs
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What is culture
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A way of life. A learned behaviour of members of a society that begins from birth. 
Culture is learned from observations. It becomes a repeated way of life that affects the way we think, feel and act.
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Functions of culture
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  • It helps to categorise our experiences in the order in which they appeal to us 
  • It defines who we are, it is from our cultural knowledge that we understand who we are.
  • It helps us to understand our role and find our place
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Effects of culture
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Culture has limiting and liberating effects

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You should define culture for yourself and not by what it is depicted as in the media.
In that spirit a new definition of culture has been proposed 
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The world made meaningful. Socially constructed and maintained values and norms. 
It liberates through assimilation and integration
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How does culture liberate
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Through understanding
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What features make mass communication different from other forms
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  • Complex or formal in nature
  • It has gatekeepers
  • It has a physical structure
  • It is capital intensive
  • It is highly competitive
  • It is highly profit oriented
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How has Communication changed and is changing the world
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  • Through Modernization of the world in general the world has become fast paced
  • Through development of the content of the media the audience has changed
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Functions of the media
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  • Surveillance function: they are the watchdogs. They survey to report impending doom
  • Correlation function: they communicate and interpret government intentions to the people and communicate the people's response to the government. They also advocate for the people. 
  • Transmission of culture function
  • Agenda setting function
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The history of the catharsis theory
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The Catharsis theory was originally mentioned by Aristotle who had described it as what happens when by watching characters go through tragic events people get emotional release and are purged if their negative emotions.
It was then later revived by Sigmund Freud who explained it to be what happens when by watching depiction of violence under certain circumstances the violent urge and likelihood for agression in the audience will reduce
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What is the Catharsis theory
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It is a psychoanalytic theory that believes when people view tragic content they experience an emotional release known as the catharsis of negative emotions

It's used for therapy
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  • 2444 Karteikarten
  • 115 Studierende
  • 13 Lernmaterialien

Beispielhafte Karteikarten für deinen Communication and Society Kurs an der Babcock University - von Kommilitonen auf StudySmarter erstellt!

Q:
The 3 people who first formulated the two step flow theory in 1944
A:
  • Hazel Gaudet
  • Bernard Berelson
  • Paul Lazarsfeld
Q:
The reinforcement theory states that
A:
People seek out and remember information in the media that reinforce or support their already existing beliefs
Q:
What is culture
A:
A way of life. A learned behaviour of members of a society that begins from birth. 
Culture is learned from observations. It becomes a repeated way of life that affects the way we think, feel and act.
Q:
Functions of culture
A:
  • It helps to categorise our experiences in the order in which they appeal to us 
  • It defines who we are, it is from our cultural knowledge that we understand who we are.
  • It helps us to understand our role and find our place
Q:
Effects of culture
A:

Culture has limiting and liberating effects

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Q:
You should define culture for yourself and not by what it is depicted as in the media.
In that spirit a new definition of culture has been proposed 
A:
The world made meaningful. Socially constructed and maintained values and norms. 
It liberates through assimilation and integration
Q:
How does culture liberate
A:
Through understanding
Q:
What features make mass communication different from other forms
A:
  • Complex or formal in nature
  • It has gatekeepers
  • It has a physical structure
  • It is capital intensive
  • It is highly competitive
  • It is highly profit oriented
Q:
How has Communication changed and is changing the world
A:
  • Through Modernization of the world in general the world has become fast paced
  • Through development of the content of the media the audience has changed
Q:
Functions of the media
A:
  • Surveillance function: they are the watchdogs. They survey to report impending doom
  • Correlation function: they communicate and interpret government intentions to the people and communicate the people's response to the government. They also advocate for the people. 
  • Transmission of culture function
  • Agenda setting function
Q:
The history of the catharsis theory
A:
The Catharsis theory was originally mentioned by Aristotle who had described it as what happens when by watching characters go through tragic events people get emotional release and are purged if their negative emotions.
It was then later revived by Sigmund Freud who explained it to be what happens when by watching depiction of violence under certain circumstances the violent urge and likelihood for agression in the audience will reduce
Q:
What is the Catharsis theory
A:
It is a psychoanalytic theory that believes when people view tragic content they experience an emotional release known as the catharsis of negative emotions

It's used for therapy
Communication and Society

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