Targeted market strategy centers on the problem of the selection of national markets
and/or market segments that are of interest and advantage for cultivation by the business
Market entry and market cultivation strategy concentrates on the selection of a suitable
organizational form. Some typical alternatives for this decision are export, cooperative
forms or fully-controlled affiliated companies.
Timing strategy looks at two interdependent aspects of the time-related form of internationalization.
The one is the decision whether different countries and/or market segments
should be developed simultaneously or in succession. The other refers to whether
this particular market entry should take place in the role of the “pioneer”, i.e. the leader,
or the “follower”.
Allocation strategy which has as its focal point considerations on international configuration
and performance strategies. The first, configuration, looks at the volume of centralization
or decentralization of net production value activities, whereas the second,
performance, looks at whether the market processing logic should follow a standardized
or differentiated logic, and at its extent.
Finally, the category coordination strategy, concentrates on considerations related to the
international associated companies. Here it is about the mechanisms and measures that
need to be developed, so that an optimal balance between internal efficiency and external
competitiveness is achieved.